Case Study n this case, the Microsoft Company could use a SWOT analysis, to know about the development in the market of his Xbox product.

The Microsoft Company might have some opportunities with the Xbox in the market. The opportunities might show up what chances are available for the business; they are uncontrollable, external, and related to the environment in which the business operates. In this case, one opportunity for the Xbox is that the internet gaming market is growing. Between the years of 2002 and 2004, Sega Dreamcast games quit the hardware business, which left an opportunity in the market for other businesses such as Microsoft. However there might be some threats. The threats might show up what difficulties or problems the business faces; they are uncontrollable, external, and related to the environment in which the business operates. In this case, Microsoft had a strong competition because in 2007, people demanded motion-sensor based controls, just like Nintendo’s Wii console, and also people wanted more simpler and fun games, which was the opposite for the games that are played in the Xbox.

In conclusion, businesses might find very useful the SWOT analysis to analyze internal and external influences that may affect the business, and could be used to plan a better strategy. In this case, the SWOT analysis was really useful for Microsoft Company in order to have a good overview about the position of his product Xbox.

Hall, Dave, Rob Jones, Carlo Raffo, Alain Anderton, Ian Chambers, and Dave Gray. Business Studies. Fourth. Harlow: Pearson Education, 2008. Print.