Theories in human and natural sciences used to follow this methodology to finally convert the theory in a fact and convince people about it.
But actually, people exploit the media to make consumers buy a specific product such as a shower gel for example, when they use scientific language and statements such as “Scientifically proven” “9 out of 10 people think this product is the best” that are not proven to persuade consumers.
Nothing, no matter how scientifically proven, is ever a hundred per cent true. Even the laws of science may be disproved if new facts or evidence contradicts them. Einstein’s theory may be disproved at any moment by anyone. This is what gives entrance to doubt which is key to prove theories. The natural science includes subjects such as physics, chemistry and biology which they focus into a different aspect of nature. But I believe that, proving a scientific hypothesis does not require doubt. It requires methodology. "Peer review" is not about doubt what is under review, it is about demonstrating the validity of the proof offered for a hypothesis.
For example If you are a policeman and a suspect tells you something, your experience and training may tell you when to doubt him, but as the police that is on TV say when questioning even the family members, "We just want to rule out the innocent people." This act needs no doubt; it requires methodically going over all the details for their validity.
This more accurately is described as Karl Popper’s theory of ‘falsifiability’. Popper also believed and questioned scientist’s method of testing, which can as he described be made to suit one’s hypothesis. ‘Good tests kill flawed theories; we remain alive to guess again’. In other words, if a test has not been correctly and fairly executed it will easily be disproved by another more controlled test. In day-to-day life and the world outside of massive scientific discoveries, we come across adverts on TV and billboards that claim to, in the case of the ‘Power Balance Bracelet’, enhance your ‘strength, flexibility and balance’ or in other examples a shampoo that makes your hair ‘extra shiny and smooth’ as I mentioned before. These claims are certainly not based on ‘good science’ that is controlled and fair but rather on ‘bad science’ that ignores all tests that don’t prove it to select the data that proves it.
Geocentric astronomy for example, is very convincing because, if you stand on the ground and look up the sky and notice how the Sun, Moon, Planets and Stars move across the sky, it’s obvious that everything is moving around. Still, many years had to pass to completely convince people about things that now look basic, e.g. the earth is round, the sun is 109 times bigger than earth… Why would anyone say this is wrong?
It also depends on beliefs. People over the world have different believes, depending on the country they live or their religious influence. If you do not want to believe in God then why would you believe in the creation of science? Anything that says "No God did it" would be appealing to them and would be more convincing.
Can you test evolution? Can you test creation? Neither can be done so whichever one you believe is the one you will defend.
So, what makes human and natural science theories so convincing? Commonly are, proof, research and evidence the keys to convince people. A theory is only as good as the evidence that supports it. If you want to know how convincing a particular aspect is then have a look in to the research history and see how it is backed up.
But it can also depend on the believes of each person as mentioned before, if someone really beliefs on a theory, even if there is no proof, testing or science method supporting the theory they will still strongly belief the theory. For example, if a Spanish person really loves his country and someone states on TV that Francisco Franco was a good dictator and improved the Spanish economy discarding the thousands of people he killed, a lot of Spanish people will agree even without knowing the Franco`s history.
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