• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Politics and Law of the Consumer Culture. I will define the key terms and theories involved in the politics and law of consumer culture and I will also give the definition of the theory used to describe our consumer based society. I

Extracts from this document...


Marketing, culture and consumption Essay Two "The Politics and Law of the Consumer Culture" The following essay is going to look at the politics and law of the consumer culture that our society lives in. I will define the key terms and theories involved in the politics and law of consumer culture and I will also give the definition of the theory used to describe our consumer based society. It will also give examples of particular laws in a specific sector in regard to competition law. I will then give examples of where consumer goods providers have either broken or violated these laws that are in place through the use of articles and analysis in The Financial Times. The essay will briefly outline how the governments are also increasingly becoming involved in nationalising companies due to the current financial climate and how this goes against the principles of the free market economy. Finally, the essay will look at how the current financial crisis we find ourselves in has affected the politics of the consumer culture we live in. I will finally sum up and conclude the points that were discussed in the essay. Politics is defined as the way in which a state or government administer and control its own affairs and what tactics and methods it employs to do this (www.businessdictionary.com). ...read more.


In the airline industry recently there was a case of so called "cargo cartels" where by up to thirty major airlines from around the world were suspected of price fixing on cargo flights. Some big hitters in the industry were found guilty of this and most recently British Airways was fined for its part in this in Canada (FT, 01/11/09, P22, "BA fined �2.5m for Canada Cartel role"). Anti-competitive agreements are another breach of article 81 where companies can end up preventing or restricting competition often through price fixing. Article 82 has been brought up in recent times on various occasions and this across businesses in different areas. For example, British Airways are looking at merging with the Spanish carrier Iberia and American Airlines, but the EC has expressed concern that they would harm competition amongst airlines by having almost total domination of the London Heathrow-New York air routes that are regarded in the industry as very lucrative (FT 26/10/09, P1, "antitrust threat to Atlantic air tie-up"). The counter against this concern though, is that these three airlines are huge employers worldwide and the merger is seen as a life saver for the three companies after they all posted record losses in the recent financial year. If it was blocked on competition concerns, the loss of jobs by any one of them collapsing would be catastrophic (FT, 26/10/09, P.27, "Air alliance runs into turbulence over Brussels' concerns"). ...read more.


The fact that they are enshrined in EU competition law and rigorously enforced is good for the consumer. The problem with these laws is proving where companies have violated them as they are always most certain to launch appeals when they are found to be in violation and this is a protracted and long legal process. With regards to enforcement in the various sectors by the different regulatory bodies, this is a good thing also. The fact there are bodies specific to each sector ensures the people tasked with carrying out investigations and enforcement have the knowledge relevant to that sector and do not waste time studying a sector they have no idea about. Again though, it can work two ways, there are the arguments that there is too many public bodies that regulate in each sector and it can cause unnecessary confusion and bureaucracy. Political intervention is in direct contravention of the principles of the free market economy but is a necessary evil in some cases, especially in the current climate of the recession we find ourselves in. It saves jobs and ensures companies do not collapse. It is a double edged sword though. The government nationalisation of banks has led to less competitiveness and the excessive rules that have been proposed for the banking sector with regards to bonuses are potentially scaring away the most talented bankers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. This study will investigate, discuss and analyse the reasons behind consumer purchases of supermarket ...

    securing more brand awareness than Tesco, since, more J.Sainsbury's customers are familiar with their own brands than are Tesco customers. Overall, only 8 out of 50 (16%) of the shoppers surveyed were unfamiliar with the own brand ranges at the supermarkets under investigation.

  2. Article 82 of the EC Treaty regulates undertakings, which hold a 'dominant position', to ...

    snack just like apples, and instead said that it was the banana market due to the a dietary function of bananas for the aged and young in society. Other factors used to assess dominance include the market share of the undertaking (the court will view 75-100 % as evidence of

  1. Branding - Briefly summarise the article.

    It is distinctive and flexible, as the number 600 correspond to the capacity of the engine, and there is some different capacity, as 700. In addition it is memorable, as the name correspond to an existing express. Concerning the advertising, Yamaha benefit by a lot of external events such as

  2. Competition Law

    Different weighting is given to policies when deciding upon the facts before the courts. Competition law is based on assumptions of Perfect Competition which assumes that there is an unlimited amount of buyers and sellers, there is free entry and exit to the market, products are identical and homogeneous and

  1. Stages in the Internationalisation Theory

    They need to keep their cost of production low in order to serve competitive markets like the United States, Europe and Asia Pacific. Answer 4 It's imperative to understand the overall strategy adapted by Ansell International before justifying the pricing and promotion policy of the company.

  2. Business Law

    "Is it possible if I pay...?" is just an enquiry rather than a new offer, such as in the case of Stevenson , Jacques & Co. v McLean2. Betty was trying to ask if she can pay HK$80,000 over 2 periods, in this stage, Betty has already accepted the advertisement (invitation to treat)

  1. Marketing In British Airways

    remains highly placed to compete with the best of the best airlines. As well as dominance over take off and landing slots at the flagship airports such as Heathrow. The likes of Easy-Jet and Ryanair need to be worried. Porters five forces of the marketing environment is a useful tool

  2. The Consumer Decision-Making Process as it relates to a Consumer whose Mobile Phone Contract ...

    Considering the popularity of the brand it is justifiable to say he trusts on advice for support that he is reaching the best brand available within his capability, but essentially his choices governs the acquisition. The procedure shows that his decision to buy is massively influenced by the adopters of his aspiring unit.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work