Demand condition
Porter(1991) argues that demand condition in the home market can help companies create a competitive advantage, and national industries are more sensitive to customers in the home market than foreign industries. National industries know the taste of customers in the home market better than other foreign industries, and national industries can meet demand of customer faster and better. This is the point that foreign companies are difficult to reach.Porter (1991)claimed that demanding buyers force companies have to innovate and improve standards. High demanding buyers motivate the development of companies' competitive advantages, because the companies are improving in meeting customers' demand as well. In short, if demand of customers is hard to meet, the company have to improve itself to meet the demand. For distance, Japanese customers in automobile consumption is picky, the Japan car industry has to build high standard of production to meet their needs. So the higher demanding buyers in an industry, the lager competitive advantages its has. When it comes to the national institutions , the national institutions influence and regulate the demand conditions. (Forsgren, 2008) The change of national tax policy may changes the demand of some specific good. For example, government increases the tax on wine while the demand of the wine decreases. What is more, some environmental regulations and rules generate the development of environmental protection product. In summary, the national institutional influence the demand conditions, and it can helps to development of national industries by changing the policies.
Related and supporting industries
If the national industries want to achieve the competitive advantage in the competition, the related and supporting industries can not be ignored. Porter(1991) states that a single industry can not exist by itself, it often require the establishment of close working-relationship with other industries. The a single industry must arise with related and supporting industries and they fading together as well. For instance, the Germany printing industry is the leader in international printing industry, similarly its papermaking industry, printing ink industry, plate making industry, and mechanical manufacturing industry are play key roles in international market as well.(Murmann,2003) When it comes to clusters, clusters consist of multiple, geographically close and interconnected industries, companies and associated institutions that have same goal or benefit. (Ietto-Gillies,2005)Letto-Gillies(2005) claims that clusters improve productivity and competitiveness, and when the clusters are competitive, the national industries will get more cost efficient and produce more innovative product. For instance, Zhengjiang province, a province in east of China, it is one of the richest provinces in China. It is lack of natural resource, but it has the largest industry cluster, and it become the key factor to the development of Zhengjiang. (Chen, 2008) In the clusters, each industry and its related and supporting industries have a close working- relationship and they can develop new technologies, new products from the cooperation. In this way, each industry can be improved and it develops the overall strength of national industries. The national institutions support the clusters with technology resource, information resource, capital resource and human resource by finance institutions and service institutions. (Chen, 2008) Moreover, universities and industry associations play a key role in development of national industries. In summary, the national institutions strengthen cooperation and coordination.between industries and provide supports.
Firm strategy, structure and rivalry
Firstly, Porter(1991) claims that the most important factor to innovate and continuously upgrade competitive advantages is competition. The firms must win the competition in the home market, then they can enter the international market to face new challenges. The fierce competition and powerful competitors force the firms to innovate and upgrade, the competition in the international market is the extend from home market. Secondly, the structure and management systems of firms in different countries can potentially affect competitiveness. These factors may help or reduce the development of the firm and they decide the development tendency sometimes. (Porter,1991) National institutions help to mange conflicts between firms in competition and they provide information to firms to guide development of strategy and structures building. (North,1990) For instance, there is vicious competition between firms, the national institutions has responsibility to intervene the competition. National institutions mange the conflicts between firms and end the vicious competition. This makes competition fairly and promotes domestic rivalry and competition.
Government
The government departments through the policy selection to enhance or weaken competitive advantages of nation. On the one hand, governments promotes competition, free trade, eduction,science and enforces safety and environmental standards. On the other hand, governments play a key role to improve capital,infrastructure and provide information.In short, governments offer the necessary resources to firm and create a good environment for development of national industries. (Porter,1991) In addition, governments improve firms to innovate and upgrade though government procurement. The governments procurement should use a strong standard and act picky customers to develop national industries. (Porter,1991) Governments support and mange national institutions.Similarly, national institutions perfect function of governments and provide information to government to policy making.(Moore,1995)
Luck & Chance
Luck and chance influences other factors in Porter's Diamond Model, and its may come from development of technology, oil crisis, war, government' decisions and so on. It can gains competitive advantages as well as it can loses its competitive advantages. The firm which meets the changing demand can get the "chance" to develop. (Porter,1991) The national institutions provide information to the firms to predict potential chances. For instance, national institutions can predict to discovery of oil by analyzing data. (Moore,1995) The national institutions help firms to catch the chance to develop itself and make contribute to development of national industries.
- Conclusion
This essay is divided into three parts,namely introduction, analysis basing on Porter's Diamond Model,and conclusion. It analyzes and evaluates the role of national institutions in the development of national industries using Porter's Diamond Model. Firstly, in factor conditions, national institutions ensure high quality production factors and they ensure national industries can be continuously upgraded and become more specialized. Secondly, in demand condition, the national institutional influence the demand conditions, and it can helps to development of national industries by changing the policies. Thirdly , the national institutions strengthen cooperation and coordination.between industries and provide supports. Moreover, national institutions mange the conflicts between firms promotes domestic rivalry and competition. In addition, national institutions perfect function of governments and provide information to government to policy making. Finally, The national institutions help firms to catch the chance to develop itself and make contribute to development of national industries. In summary, national institutions play a key role of national institution. It ensures a good environment for development of national industries, and it guides the development of national industries.
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