6. Sequential Time versus Synchronous Time, people in sequential culture regularly strict to time, do one thing at a time and arrive on time. In synchronical culture, time is flexible and people often do several activities at the same time.
7. Internalistic and Externalistic, inner-directed people believe that nature can be controlled but outer-directed people have more harmony with the environment.
Cultural dimensions of Hofstede and Trompenaars are very useful for management practices and preparing expatriate managers. Both power distance and individualism strongly impact the suitable type of effective leaderships in each culture. In high power distance cultures, the ideal managers should be a sympathetic autocrat whereas good managers in small power distance nations should be an ingenious democrat. In collectivist countries, management should regard and motivate group loyalties among employee and incentives should be given collectively but in individualist cultures, incentive should be given to individuals. Masculinity and uncertainty avoidance have an effect on people inspiration which competition is more appropriate and successful in masculine society and in low uncertainty avoidance community, people are more acceptable personal risk. In addition, power distance and uncertainty avoidance also influence structure of organization that high power distance are related with more centralization, however in larger uncertainty avoidance is connected with more formalization.
According to trompenaars’ cultural dimensions, expatriate managers in universalism environments should be gotten ready for rational and professional argument. On the other hand, when doing business in particularist countries, leaders should be gotten ready for personal irrelevancies which seem to go nowhere and should not regard personal. In communitarianism cultures, supervisor should more patience for time taken to discuss, to approve and also to build relationship. Conversely, in individualist countries, they should make decisions rapidly and pledge their organization to these decisions. Emotional management in neutral culture should less display their emotions and aware that fewer emotions does not refer to lack of interest, on the contrary, leadership in emotional nations should response kindly to the emotional attachments of other person. When doing business in diffuse cultures, expatriate manager should respect an individual’s background, title and age, whereas they should attempt to get to the point and be efficient when discussion. In achievement cultures, status of individuals such as older and senior strongly affect the counterpart in the other group therefore leader should respect the status, while they should prepare a sufficient information and professional to convince other team and they also should respect the knowledge and data of the other group. Effective manager in future-oriented cultures should fix specific deadlines for job completions, but in past or present-oriented, they should set no deadlines for getting work done. In the inner-directed culture, supervisors should try to test the flexibility of challengers and win some goals and sometimes lose. Conversely, they should polite, continue good relationships with other groups and aim to win-win and lose apart when work in outer-directed culture.
Strengths of hofstede’s model
- Hofstede’s model collects data from IBM which representative sample is relatively controlled.
- This model also compares between national cultures and no other research compare national cultures as much detail as hofstede’s model.
- Each hofstede’s cultural dimension is highly related, practical to management and extensively implement in management training.
- Moreover, Hofstede’s dimensions are very sensible and have been substantiate for consequent cultural study.
Weakness of hofstede’s model
- Hofstede’s model was argued and critiques by other researchers such as Peter Smith regarding mainly to quantitative, nomothetic aspects of his study (Smith 2002).
- Hofstede surveys initially designed with the purpose of measure job satisfaction.
- He studies only one company (IBM) causing deficiency of representativeness.
- This model use countries as units of analysis and also use surveys at IBM to assess and determine culture.
- Dimension of Hofstede is simple model and without specifically applicable.
- Hofstede’s model has been commented concerning technical difficulty and other methodological problems.
- Hofstede’s questionnaire probably has some biases.
Bias of hofstede’s model
Based on hofstede’s surveys, he combined figure from two surveys and less than one-third of 117,000 of IBM staffs were responded. Furthermore, only six countries have respondents more than one thousand in both his surveys though fifteen nations have less than two hundreds of employee’s reply. In some country, such as Pakistan, both first and second surveys have employees less than one hundred. He surveyed only Marketing and Sale division which excluded blur collar workers. Thus, these biases could be defeated by set minimum figure of population which a country that has population less than acceptant minimum population should not be concluded and should survey in several departments in order to accurate and precise result.
The ways that Hofstede’s model should be improve
According to Hofstede’s cultural dimension does not concern about the significant effects by other cultures, influences of non-cultural, temporal variability and the instability of nation such as Hong Kong, reintegrated with China, become the national culture of China at the present. Hence, this model should aware and highly concern the impact of other cultures, non-cultural, temporal changeability and instability of nation to improve this model to be more effective.
Strengths of trompenaars’ model
Trompenaars’ model contains general implications and meets practical for doing business with members from other cultures. Trompenaars studied based on 15,000 informants which are managers around 75 percent and administrative staff about 25 percent, representing 50 nations and a range of corporations. Hampden-Turner and Trompenaars also applied the parameters to capitalism, for instance, in the USA, the UK and France, in 1993 and applied them to East Asia in 1997. Therefore, the benefit of this model is that it draws together and applies thoughts contributed by a range of scholars (Mead 1998).
Weakness of trompenaars’ model
The value of Thompenaars’ model is still doubtful which the group of informants is imprecisely defined and deficient homogeneity. Thus, comparisons between cultures are vague and do not present on the basis of parameters. Besides, not only some questions had answers from only few countries but some finding discussions also based only on other researchers (Mead 1998).
The ways that Trompenaars’ model should be improve
A range of informants of Trompenaars’ surveys should more clarify and specify. This model also should be sampling homogenous populations in order to clearly comparisons between cultures. In addition, the results of Trompenaars’ research should be supported by evidences from his studies instead of merely other research.
Five cultural dimensions
Today, China has strong and rapidly economic growth so that I choose the following cultural dimensions which are most relevant and significant to my interested career path in China.
1. High context and low context of Hall, high context culture is society that communication style is formal and implicit meaning but low context culture, people habitually use informal, explicit and personal communication style. China is inclined to be both high and low context cultures especially language and communication, which are considered to be high, need to be high concerned when doing business in China because it is much more difference from American style. For instance, western is likely to use direct communication style such as “yes” means “yes” and “no” means “no” while China regularly use indirect communication style and nonverbal cues. Therefore, a nod of the head could refer either “agree” or “I hear you, but disagree”. Furthermore, most of Chinese usually say such as “We will think this over again” and “That is an interesting idea” instead of saying “no” directly which is considered rude (Fox 2008). According to indirect communication style, expatriate manager in China should realize and understand precise meaning and indirect nonverbal gestures of staffs in order to prevent misapprehend and more kind collaboration. Besides, they should apply formal communication when meeting.
2. Future orientation of the GLOBE project refers to a collectivity motivation and remuneration future-oriented behaviors for example planning and delaying gratification. People in China, the future orientation society, expect return in the long term such as saving compensation now for the future and working for long term achievement. Future orientation is greatly influence for planning and staff’s motivation strategy thus global manager should set the long-range goals for instance technologic developments and market share. Moreover, incentive could be given based on long term performance of employee.
3. Institutional collectivism of the GLOBE project is defined as organizational institutional performs encourage and reward collective action so that individuals in China, which is high institutional country, suppose that they are highly integrate with the organization. This aspect highly affects strategic managements for example achievement motivation and decision making as a result international leader should encourage group loyalty, kind cooperation between member of staffs and group rewards that normally driven by seniority. In addition, crucial decisions should be made by groups which middle and lower level managers could participate in key decisions making.
4. Based on the GLOBE project, in-group collectivism, which is significant because this aspect is one of the most broadly praised characteristics of successful managers, means that individuals express pride, loyalty and coherent in their enterprise or families. The important characteristics of high in-group collectivism cultures, such as China, have significantly distinction between in-groups and out-groups and people draw attention to group relatedness. Chinese people treat out-group such as strangers while focus on harmony, attachment and long-term relationship with in-groups as guanxi network. Guanxi can be translated as relationships and connections which usually use to speak of someone who knows lots of people, who is well connected, and gets things done, not necessarily through formal channels (Ai J, 2006). However, global leaderships need to deeply understand Chinese cultural dimension, in-groups collectivism and should try to make friendship and long-term relationship with Chinese staffs.
5. Modality of human activity of Kluckhohn and Strodtbeck means the purpose of work or orientation towards activity which has three aspects including doing, being and becoming. China is being and containing cultures, against with the United State which is doing, so Chinese tend to get pleasure from here and now. They are liable to more spontaneous, accept circumstances and do their best in any situations rather than changing them. People in containing cultures normally focus on inner recompense of individual growth and self actualization frequently relevance with spiritual growth featured in Buddhism and Hinduism. As a result, expatriate managers should extremely understand a human relationship to nature and work which helpful for motivating employees. Staff in becoming context usually work towards things which they have obligation, subsequently managers should encourage and allow employees to grow and develop to their goals. In addition, managements should exercise decentralized Theory Y, which people are motivated by accomplishment and self actualization. Decentralization will support skill of employees, such as decision making and problem solving, develop creativity and increase job satisfaction (Kluckhohn and Strodtbeck 1961)
Part2
The influence of the cultural dimension of uncertainty avoidance on business strategy development: A cross-national study of hotel managers
This article is to investigate how uncertainty avoidance (UA) has powerfully influences on strategy development of hotel manager and found that UA had minimum affects on the hotel managers’ approach, which various managers from different countries and degrees of UA, consisting of Turkish, Thai, Malaysian and American, also pointed out the obvious similar result among the five variables investigated. According to Hofstede’ studies and some researchers, national culture influences the role of managers which those managers from different cultures may view the same situation in different ways and behave differently based on their attitudes and values. However, many studies such as Moussetis, who investigated the differences between Jordanian and American managers with concerning the impact of various cultural characteristics, indicated that UA was the only insignificant indicator of difference between these managers (Ayoun and Moreo 2008).
Culture, economic development, and national ethical attitudes
The purpose of this article is to understand the impact of culture on national ethical attitudes and found that uncertainty avoidance and power distance, as cultural dimensions of Hofstede, have negative effects on ethical perceptions. The results recommend that companies may face ethical conflicts when doing business in oversea countries accordingly they should prepare to cope with ethical conflicts and differences in ethical attitudes across nations which is a significant aspect for international organizations when operating business in global (Franke and Nadler 2008).
The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
The aims of this article are to apply a theoretical framework to investigate the relationship between trust and long-term orientation in Chinese business cultures. The studies revealed that the mediate role and ‘renqing’, which means an obligation of return favors and demonstrating compassion to partners related in their business, network are imperative for enhancing trust and long-term relationship. Chinese cultures are rather concern about trust and long-term orientation than western business cultures. As a result practicing managers need to understand needs, goals and personal feelings of Chinese’s counterpart when desiring to develop relationships with Chinese business people (Wang et al. 2008)
Evaluate tutorial activities
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Cultural Assessments and Team Formation, in this tutorial class, I learned about the cultural differences and how to interact with other people from different cultures which are very important for business success. For that reason, expatriate employees need to aware cultural differences.
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Dealing with differences, I realize that people in different cultures have different methods to cope with the problems to achieve goals and each nation has unequal eagerness to achieve goals. Furthermore, I also leaned how to work with people in various cultures. Similar to organization level, global employees should well prepare for dealing with other staffs from different cultures.
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The role of the manager and my negotiating dilemma, I aware that the culture difference between the East and the West is the significant factors which international employees need to be highly concerned because they can not make good relationship with eastern business partners unless they deeply understand their cultures especially China which cultures, values, faith and traditions are completely difference from western.
However, this training should also provide example cases concerning role of staffs to more useful for expatriate employee.
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, I recognized that different nations have different ethics and values which are extremely hard to change. Thus, expatriate staffs have to greatly understand and concern about different ethics, values and behaviors of each country and find approaches to resolve the conflicts.
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Who to hire?, based on case study, I known that cultures has certainly influent on hiring decision, which has considerable impacts to global employees, because classmates in different nations considered by different judgments for example someone considered sex of contenders as the first priority.
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Incidents in cross-cultural effectiveness, I learned that verbal and non-verbal languages are different in each country so employees should aware the verbal language and sign and symbol when communicating with people in different cultures, high context and low context countries, for improving cross-cultural communication and preventing misunderstand.
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International Cola Alliances, Part 1, In my point of view, the case study imply for doing business across culture that global employees have to concern in many aspects of that country, for instance, behavior, negotiation style and language. They also should aware that each country has unique, complicate and different cultures because it is very crucial for across borders business success.
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International Cola Alliances, Part 2, the case study imply for doing business across culture that international staffs can know the social norms and culture of people in any country by using cultural dimensions of Hofstede or cultural dimension theories of other researchers.
References
Ai J, (2006) ‘Guanxi Networks in China: Its Importance and Future Trends’, China & World Economy, 14(5), p.105 – 118
Ayoun, B.M. and Moreo, P.J. (2008) ‘the influence of the cultural dimension of uncertainty avoidance on business strategy development: A cross-national study of hotel managers’, International Journal of Hospitality Management, 27 (1), 65–75
Fox S, (2008) ‘China’s Changing Culture and Etiquette’, Guo Guoquan/ ChinaFotoPress, July–August 2008, p.48-51
Franke, G.R. and Nadler, S.S. (2008) ‘Culture, economic development, and national ethical attitudes’, Journal of Business Research, 61 (3), 254–264
Hofstede, G. (1988), "The Confucius connection: from cultural roots to economic growth", Organisational Dynamics, No. 17, pp.4-21.
House, R.J. et al. (2004) Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies, Sage Publications, London
Kluckhohn, F and Strodtbeck , F (1961) Variations in Value Orientations, Peterson & Co, Evanston, Illinois: Row
Mead, R (1998) International Management: Cross-cultural Dimensions, Blackwell Publishing, London
Smith, P.B. (2002) ‘Culture’s consequences: Something old and something new’, Human Relations, 55(11), 119-135
Wang, C.L. (2008) ‘The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships’, Industrial Marketing Management, 37 (7), 819–824