The changes in consumption are different for varieties of good. The situation of normal good, whose quantity demanded rises when its price falls down or income goes up, is shown in Figure 1. The original budget line BC1 tangents the indifference curve IC1 at point A. When price of good A falls down as other prices remain constant, the real income increases. BC1 rotates rightward to BC2, tangents the new indifference curve IC2 at point B, which means the quantity demanded of good A enlarges from Q1 to Q2. To disentangle substitution effect from income effect by using the compensating variation method, suppose that when price of A decreases, people’s income is cut down so as to keep them on the original indifference curve IC1. In that case, BC2 is shifted leftward to BC3 without change in slope and tangents IC1 at a new point C. BC3 represents the new relative price while BC1 represents the old relative price. Compare the slope of two lines, it can be seen that under the same level of real income, when price of A decreases, the relative price of A drops as well, people prefer more of A and less of other goods. The substitution effect is the movement from point A to point C on IC1. When compare BC2 and BC3, it can be seen that a decrease in price of A causes an increase in real income and a person’s willing of consumption increases as well. The income effect is the shift from point C on IC1 to point B on IC2. When price rises, opposite changes happen in consumption.
For an inferior good, its quantity demanded increases when price falls down or income decreases. As shown in Figure 2, when price of A decreases, the original BC1, which tangents to IC1 at point A, rotates rightward to BC2 and tangents to IC2 at a new point B. Use the compensating variation, BC2 is shifted rightward to touch IC1 at point C. For substitution effect, it shows the same result as in a normal good. The substitution effect is the movement from point A to point C along the same indifference curve IC1. As price of A decreases, the relative price of A drops, people contri-bute more money on the relative cheap good and cut expenditure on other relative expensive goods. But the income effect for an inferior good is opposite to that for a normal good. As shown in the figure, when price of A increases, the real income increases and leads to a reduction in quantity demanded from point C to point B. The income effect for an inferior good is negative.
For a giffen good as good A shown in Figure 3, its quantity demanded falls when its price decreases or income increases. When price of A decreases, the budget line BC1 rotates outward and touches IC2 at the new bundle B. Using compensating variation by parallel shifting BC2 back to BC3 tangents IC1 at point C, it can be seen that BC3 is comparatively less steep than BC1. The substitution effect of giffen goods is similar to normal goods and inferior goods. The income effect is the shift from point C on BC3 to point B on BC2. It implies that when real income increases as price falls, the consumption of giffen goods decrease sharply. The increase from A to C can not cover the decrease from C to B which means the substitution effect is not as strong as the income effect. So the total effect is a decrease in quantity demanded when price falls.
From the previous discussion, it can be seen that for three kinds of good, substitution effect is always negative. Income effect is positive for normal goods but negative for both inferior goods and giffen goods. Furthermore, there is one exception where the substitution effect will lose its efficacy. It is when good A and other goods indicated in the graphs are “perfect complements”. In that case, when the decrease in price of A leads to an increase in consumption of A, consumption of other goods will increase as well. There is another case where income effect will lose its efficacy. It occurs when good A and the other goods are all inferior goods or giffen goods. In that case, an increase in real income results from reduce of price will cause a reduction in consumption of all these goods. This means that BC2 should be on the left of BC3 and therefore tangents an IC3 which is lower than IC1.
Reference:
John P. Gould and Edward P. Lazear (1989) Ch 4. in Microeconomic Theory