Letter to the bidder shareholder stating the case in favor of making a bid.
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Evaluate Ryanair's strengths and weaknesses.
Evaluate Ryanair's strengths and weaknesses Strengths * Ryanair first budget airline in Europe, market leader. * Most developed route system with frequent departures on Dublin-London route. Pre-empting potential competitors on the same routes, unless they can offer better value than Ryanair through lower prices (which requires them to have lower costs or take the pain of losses) and/or extra services (but customers must consider these worth paying for). * Pursuing clear strategy, efficient and effective low cost operator; activities fit together to create low cost ??difficult to undercut Ryanair on cost, and therefore on price (but see weaknesses for some cost vulnerabilities). Low and reducing breakeven load factor, easily cleared, reduces financial risk. Similarly, average length of passenger haul is moving in the right direction, as is number of employees per aircraft ??reducing cost per available seat mile?good operating profit. In fact, in 2001 Ryanair was considered the most profitable airline in the world * Low debt, relatively high p/e ratio makes it possible to raise finance for growth * Leadership - testimony of awards for management. Michael O'Leary and Tony Ryan are determined competitors, turned Ryanair around very effectively Weaknesses In an inverse way, Ryanair's weaknesses can be listed and assessed to see whether any of them create critical
Exercise on Competitiveness
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Investigation &Analysis Questionnaire
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Fusioni
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Executive Summary - Nestl
Executive Summary Nestlé is the largest food and drinks manufacturer based in Switzerland. It has 479 factories operating in 81 different countries. The year 2000 displayed Nestlé's best sales figures at 81.4 billion, which was an increase of 9.1%. The profit was at 5763 million being an increase of 22% compared to previous years. Nescafe holds a majority market share of 56% in the instant coffee market. This share has continued to rise over the years. Even though overproduction of coffee beans has led to a fall in prices, consumption of instant coffee has not fallen so much as price. Nescafe faces immense competition from rival coffee, tea and hot chocolate manufacturers. It has also had to compete with the soft drinks market in attracting younger consumers. It has continued to target health conscious people with its decaffeinated and organic products. The sector finds it difficult to attract younger consumers markets 15-24 years old. It has therefore carried out continuous innovations concentrating around the idea of immediate consumption this has led to the developments of the self-heating can of coffee 'Hot When You Want' and also Nescafe Ice coffee. The largest consumers of instant coffee is the age group 35-54 year olds. An ageing trend in the population shows that the instant coffee market will continue to benefit as it can be seen that the older the
Analisi fondamentale
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