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  1. Discuss the Decision of Porsche to Enter the Chinese Market

    Since 2008, China has been the leading car manufacturing country in the world conferring to production volume (Chang, 2009). This illustrates that cars are brought up particularly rapidly by the Chinese market. The Chinese car market; nevertheless, isn't just dependent on cars manufacture. They similarly import a excessive deal of vehicles. China is one of the BRIC economies, and consequently has a promptly budding economy and successful markets. On the basis of these points, it appears a worthy idea of Porsche to start manufacturing and retailing cars in China. An alternative intention that'd suggest it's a respectable idea for Porsche to start marketing their cars in China is the circumstance that the high-end, and more extravagant, car market is developing twice as fast, compared to the rest of the car industry.

    • Word count: 1071
  2. lenovo2

    Simplifying assumptions are important when creating an economic model because it helps economists focus on the most important reasons for a phenomenon. How does assuming people are motivated by material self-interest simplify an economic model? Answer: Assuming material self-interest simplifies economic models because it means that everyone is motivated by the same principles. There are no altruistic individuals. In short it makes everyone similar and that allows models to be more broadly applicable. 3. Your roommate asks you for advice about what to do this Friday night.

    • Word count: 1000
  3. The Politics and Law of the Consumer Culture. I will define the key terms and theories involved in the politics and law of consumer culture and I will also give the definition of the theory used to describe our consumer based society. I

    Law is defined as the system of rules and legislation followed by the people living in the country where these rules and regulations are made and enforced. We live in what has become defined as a "free market economy" this is where the practise of purchasing and selling is not under the government's direct control and where the consumer and seller and buy and sell with freedom. It is an economy where free markets abide and the state does not own or run most of the companies in it (www.lexicon.ft.com).

    • Word count: 1890
  4. Write a report advising Livelong how the understanding of market segmentation might help him improve his business prospects. Your report should include a discussion of appropriate segmentation criteria and provide an example of how they might be used in t

    How knowledge of market segmentation can help Mr. Livelong improve his business: If the market for health-food products is studied, we can identify several groups of people who buy cereal based health foods and snacks for different reasons. Some groups of consumers are more interested in health foods than others. If we can identify the people who are more prone to buy health foods, we could spend our resources on targeting only those people with our marketing messages and therefore increase our profitability.

    • Word count: 1039
  5. Marketing Brand Management - Birds Eye Fish Fingers

    If they don't like it, they can avoid it easily. The fish and sea food market is a market in which fresh quality and taste is very important to consumers. Consumers cannot judge taste and freshness every time they go shopping if there is no brand name to differentiate each product. They can't taste each product before buying. So once they try each brand maybe once, and decide which one they like best they can easily make their future purchase decisions without having to experiment again and again.

    • Word count: 1226
  6. Kmart swot analysis

    In 1959, Harry B. Cunningham became the president of the Kresge organisation helping the company to continue to be a leader in the competitive retail environment. The first Kmart discount department store opened in 1962 in Garden City, Michigan. Seventeen other Kmart store followed that year increasing the sales to more than $483 millions. In 1966, sales in 162 Kmart and 753 Kresge stores were of $1Billion mark. In 1976, Sebastian Spering Kresge opened 271 Kmart stores in one year,this was the first time ever a retailer launched 17 million square feet of sales space in one year.

    • Word count: 1343
  7. Manza Answer

    "The world's biggest power is the youth and beauty of a woman." Chanakya quotes (Indian politician, strategist and writer, 350 BC-275 BC) "Once you start a working on something, don't be afraid of failure and don't abandon it. People who work sincerely are the happiest. "Chanakya quotes (Indian politician, strategist and writer, 350 BC-275 BC) "The fragrance of flowers spreads only in the direction of the wind. But the goodness of a person spreads in all direction." Chanakya quotes (Indian politician, strategist and writer, 350 BC-275 BC) "God is not present in idols.

    • Word count: 1200
  8. eBay Strategic Audit. The paper examines the diverse strategies implemented by this organization in its business processes. The paper appropriately follows the pattern adopted for strategic audit and discusses about the three types of analysis, the SFAS

    Such online commercial transactions are facilitated through many platforms, such as the traditional eBay.com platform and various other online platforms, including Kijiji, Gumtree.com, LoQUo.com, Marktplaats.nl, and mobile.de, Half.com, Shopping.com and StubHub. Other prominent services offered by this division include feedback forum, safeHarbor program, verified rights owner program, PowerSeller program, customer support and tools & services. In the Payments division, the company offers PayPal, which serves as a payment platform for availing the facility of sending and receiving payments online. The major facilities provided by this service include joining the network, verification of its PayPal's account holders, money withdrawal and trust & safety programs.

    • Word count: 1739
  9. Free essay

    Soybeans. Regarding its 5000 years of history in soybeans production, China remains one of the few countries to provide almost exclusively non-GM soybeans. The new regulations passed by the government in 2006 on labeling standards regarding GM vs. non-GM

    9.9 10.0 12.6 11.5 11.9 Paraguay 4.0 7.4 8.3 7.8 8.2 Others 13.4 14.0 14.4 14.7 15.0 Total 212.8 259.2 265.2 259.5 268.1 % change -4.4 21.8 2.3 -2.2 3.3 Sources: USDA; Economist Intelligence Unit; national statistics. While China's production of soybeans is expected to decline from 15.2 tonnes in 2010/11 to 14 tonnes in 2012/13, the expansion forecast in world consumption in the following years is still centered on a rise in Chinese domestic demand. The Economist Intelligence Unit anticipates the soybeans use in China to rise from 66 tonnes in 2010/2011 to 76.4 tonnes in 2012/2013, which leads

    • Word count: 1096
  10. Marketing Research Questionnaire Design Objective 1: To gather information from the rural Manitoba client population to determine whether rural clients presently serviced by Citigroup's provincial subsidiary, Manitoba Banking Central, would generally be

    Objective 2: To gather information from urban Manitoba client population to determine whether urban clients presently serviced by Citigroup's provincial subsidiary, Manitoba Banking Central, would generally be supportive of a rebranding campaign which sees the provincial bank subsidiaries re-opened under the Citigroup national brand. Urban clients of Manitoba Banking Central are often not clients of the Citigroup national brand of banks. These clients may provide further valuable insight into whether Manitoba Banking Central offers value added services that may have been inadvertently overlooked, deemed financially infeasible, or viewed as being too difficult to implement for other reasons.

    • Word count: 1364
  11. Marketing Research Focus Group Project - Objective 1: To better understand what factors motivate the decision to become a Winnipeg Goldeyes season ticket holder

    Objective 2: To better understand what factors motivate the decision to attend or not attend a Goldeyes game for which game tickets have been purchased for both season ticket holders and non-season ticket holders. Season ticket holders have, with their purchase of season tickets, essentially purchased a regular ticket for each Winnipeg Goldeyes home game in a particular location (section, row, seat). Viewing season ticket purchases this way allows for the comparison between season ticket and non-season ticket holder's subsequent game attendance to be made and for further probing into the motivations behind each group's decision to attend or not attend the game.

    • Word count: 1736
  12. Marketing Madonna - Describe and explain the strategy being followed by Madonna in terms of the explanation of competitive strategy given in Chapter 6. Why has she experienced sustained success over the past two decades? What might threaten th

    This strategy of differentiation is pursued by courting controversy but staying marketable enough. This was demonstrated in the 1989 video 'Like a Prayer' where, as a red-dressed 'sinner', she kissed a black saint. At this time Madonna struck a deal with Time-Warner that created her record company Maverick worth �33m. This allowed her to take full control of her image. The success of the differentiation approach is likely to be dependent on two key factors; > Identifying and understanding the strategic customer > Identifying Key competitors Madonna cleverly, marketed herself in a way that she appealed to a wide audience.

    • Word count: 1451
  13. The Search industry, which accounts for the largest portion of Internet advertisement, becomes one of its most eye-catching sectors. This essay, based on the case of the industry leader----Google, analyses this issue from two angles, one from a retrospect

    x f. Correct use of citation and citation of all sources g. Correct Punctuation See comments 2 marks You have omitted your SCU Coversheet Case Study about the Search Industry 1. Introduction With a stellar growth in the number of users, Internet changes the way of advertising (Thompson, Strickland ? & Gamble 2010, p.C-259). Not a quote - see Referencing Guide The Search industry, which accounts for the largest portion of Internet advertisement, becomes one of its most eye-catching sectors. This essay, based on the case of the industry leader----Google, analyses this issue from two angles, one from a retrospective point of view, the other is looking to the future.

    • Word count: 1629
  14. This five-year marketing plan for Green Field Herbal Tea, Inc which base on the present performance to achieve the goal which gain more net profit and expand the markets to not only two provinces in the Southern part of China, but also the north Part of C

    To the Company's knowledge, Green Field Herbal Tea is only premium- quality sold in those two provinces. As the company grow larger and larger, more and more people knows the important of Chinese herbals, the company believes the Green field Herbal Tea can be extend to other provinces such as north part of China. Green Field Herbal Tea believes its high-quality, high-price strategy has proven successful. This marketing plan outlines how the Company will extend its geographic coverage from 2 provinces to 10 provinces by 2016. 3. Strategic focus and Plan This section covers three aspect of corporate strategy that influence the marketing plan: (1)

    • Word count: 1302
  15. Samsung Case Study - the process of the introduction of new products

    Samsung followed this pattern since 2003 when Chairman Lee Kun Hee noticed that Samsung products were cast in the shadows of other brands such as Sony Corp. He ordered that managers should concentrate less on saving costs, and more on designs and unique innovations. Thus the "design-orientated" strategy came into play and consumer research was catapulted to the front (Cravens & Piercy, 2009: 533). Now, researchers across major trend-setting cities in the world watch, experiment with, and monitor consumers to determine needs even before consumers are aware of those needs.

    • Word count: 1747
  16. The case is about the rivalry between two of the biggest companies in the world, Coca Cola and Pepsi. It is a battle which started in the early 1990s and which still characterizes the soft drink industry; but, as a former CEO of Pepsi said, it is a bat

    Despite the mentioned negative trends, the soft drink industry remained an attractive industry for both concentrate producers (CP) and bottlers. These two parts of the industry are extremely interdependent, sharing costs in procurement, production, marketing and distribution: so, because of operational overlap and similarities in their market environment, we can include both CPs and bottlers in the definition of the soft drink industry. In 2004, CPs earned on average 30% pretax profits on their sales, while bottlers earned on average 9% profits on their sales. The difference in their revenues can be easily explained by the analysis of their costs: concentrate production does not require particular on-going investments, but rather an initial effort to create a recognizable brand

    • Word count: 1845
  17. Mountain Dew Case Analysis - selecting a commercial

    Individual activities that represent freedom and independence are why they are attracted to extreme sports. Labor of Love - would be preferred if we were targeting parents, but this ad will not resonate with 18 year old males. In fact the imagery of parenthood may frighten the target audience. Good. Mountain Dew advertising will convince 18 year-old males that Mountain Dew is the single most daring yet great tasting carbonated soft drink (CSD) selected by individuals who value excitement and fun.

    • Word count: 1714
  18. Marketing strategy for water conservation in Australia. The dynamic age structure of the Australian population strongly affects the marketers strategies regarding that people in different age groups vary in daily water usage.

    In their families, they are typical bread-winners who make purchasing decisions about purchasing services and products such as water saving devices and water bills. Besides, Women who are not employed are full-time housewives doing housework including irrigating plants and washing clothes. What's more, they exert significant influence on the beliefs of their family members. As baby boomers have walked into the child-bearing age, their behaviours and beliefs do, in a certain degree, shape the attitudes of their children towards this issue.

    • Word count: 1865
  19. Direct Marketing

    * "Direct Marketing is based on a strategy of one to one. * "It is not just a medium like Direct Mail. It is not just a channel of distribution like Mail Order. It is these and more. It is a way of marketing, it is a method of Marketing. * "Direct Marketing empowers you to capture and capitalise on customers and adds profits to almost any business large or small. * "The most important word in Direct Marketing is 'measurable'. For if response can not be measured; if cost and income cannot be weighed and assessed, it's not direct marketing!

    • Word count: 1664
  20. Social marketing case study. Promoting Positive Mental Health: the Act- Belong-Commit WA campaign (20052007)

    The Western Australian Health Promotion Foundation (Heathway) used qualitative research with people of the general public as well as mental health professionals to form a campaign in Western Australia with the purpose of getting people within a community to sustain a healthy mental state by getting people involved in individual and community activities, thereby reducing the climbing risk of developing a mental health problem. The intended impact was individual and community well being. The focus of the campaign was two-fold: To promote ways individuals can improve health through individual and community based activities but also to unify organisations within the community around the theme of strengthening positive mental health.

    • Word count: 1953
  21. Honda case

    The web sites made by Honda like the Jazz model provided a lot of detailed information about the products. For the countries with low culture context like Germany, it will be more successful to promote the products by simply providing more information. German are also concerns more about practicality, durability and environmental friendly products. Thus, for the advertisement and information given in the website, Honda should focus on these features of its products. Providing a German version of its website will also help for improving the sales in Germany.

    • Word count: 1134
  22. Bling H2O

    (Kotler et al, 2009) After reviewing the media on Bling and the website the demographic profile for Bling would be 20 - 35 year old age bracket with a high level of income. This is supported by Bling's involvement with MTV, The Emmy's and the price of their product. From the marketing segmentation identified Bling would be looking at young high income owners who place a high importance on their external image. Along with targeting the these individuals, 5 star hotels and The psychographic and behavioural segmentation bling would be looking at is a benefits viewpoint (Kotler et al, 2009).

    • Word count: 1297
  23. Critical analysis using management theory of CSR plc . CSR plc is a leading provider of multifunction connectivity and location platforms. CSR's technology portfolio includes Bluetooth, GPS, FM, Wi-Fi

    Together these two dimensions form four quadrants. Each quadrat represents a distinct cluster of criteria-whether referring to leadership, effectiveness, value creation, structure, learning, or other organizationally relevant factors. http://competingvalues.com/ Appendix. ( see appendix 1) * Human Relations Model Based on hierarchy, emphasis on measurement, documentation and information management. * Open System Model Based on an organic system, emphasis on adaptability, readiness, growth, resource acquisition and external support. * Rational Goal Model Based on profit, emphasis on rational action. It assumes that planning and goal setting results into productivity and efficiency. Tasks are clarified; objectives are set and action is taken.

    • Word count: 1550
  24. Business Law

    She is making a new offer, which is a definite promise or proposal made by the offeror to the offeree with the intention to be bounded. The advertisement is only an invitation to treat and the new offer Betty gave is not a counter offer that can kill the original offer. However, Alan rejected Betty's offer by giving a definite reply which stated that he won't accept anything less than HK$80,000, so the offer "HK$60,000" was killed. "Is it possible if I pay...?"

    • Word count: 1554

"The best marketing doesn't feel like marketing."

-Tom Fishburne

A good marketing department is the engine of any business. If you're ambitious, inclined towards the business world, and enjoy learning about other people's motivations, a university degree in marketing might be perfect for you. You can study marketing on its own, or joint with another subject like management.

Writing is crucial to success in a marketing degree. Persuasive, snappy prose will go a long way towards showing your professors that you understand the subject. To refine your writing, consult Marked by Teachers' collection of marketing essays. Benchmark your essays against our teacher-marked examples, and you'll quickly learn how to edit and structure your work. At the end of the day, you'll see great ROI in the form of higher marks.

Some degrees will be more focused on business, while others will emphasise media and communications. Regardless of the specialty, a marketing degree will give you a better understanding of consumer behaviour and branding, and leave you ready to pursue a wide range of careers in business.


Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

  1. Do they use key words from the title or question?
  2. Do they answer the question directly?
  3. Can you work out the question or title just by reading the conclusion?
  • "Every diversification decision is an entry decision" - Discuss this statement in terms of its implications for the success of new business diversification.

    "In conclusion, every diversification decision is indeed an entry decision. The new ventures have to continuously and consistently demonstrate their executions on growth and innovations and build up barriers preventing competitors from imitating, and have to accumulate more competitive advantage while developing better dynamic capability during the course of industry evolution."

  • Look closely at the club 18-30, Superfamily and forever young brochure pages. Analyse how language, layout and other features are used to target specific audiences.

    "target audiences too. To conclude with I will be comparing the three adverts and how they differ from each other. The 'Club 18-30' adverts starts of with very clear chatty language, this appeals most to younger people as they are less mature and prone to using such slang language. The 'superfamily' advert is a much more formal approach using normal informative language about the range of services they can provide. Finally the forever young advert focuses more on the geographical features of the island to push forward its services. The layout of the adverts also differ, the club 18-30 advert is quite plain but uses sub-headings to structure its text. Superfamily uses small paragraphs and bullet points to clearly separate its factual information into suitable categories for all of the family to be able to read. Forever young has two paragraphs of information about the surroundings of its hotel, with the same idea as Superfamily to list the available resources that can be used at the hotel. By changing and altering the way the text is implemented to the reader we can change the type of target audience, by the type of language used. Companies use this depending on which type of audience they are trying to target ."

  • Home ownership is " a form of housing provision characterised by unevenness and inequality rather than homogeneity and uniformity of benefit and experience" Discuss

    "In conclusion it can be seen that homeownership does promote inequalities. Inequalities are created between homeowners, those who rent and those who live in council houses. There is unevenness within homeownership as it is seen as a status symbol. For instance a private home in Newlands in Glasgow is looked upon differently to one in Easterhouse. A house in London costs more than it would in Glasgow. You can pay a lot of money for a small house in London, and the same amount of money would get a much larger house in Scotland. This is an example of the unevenness throughout the private sector. There is also social exclusion for those who don't own their own houses, although the government is trying to combat this inequality. There are inequalities and unevenness throughout the housing market but also throughout the private sector itself. There is no homogeneity as is suggested by Forrest, Murie and Williams's only inequality. There is certainly no benefit of experience as more and more people are getting into mortgage arrears and having their homes repossessed because of money being lent out too eagerly. The "benefit of experience" would suggest that we learn from mistakes but just now it seems to be the opposite with still too few taking out insurance against repossession and mortgage arrears."

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