Make well reasoned proposals for your marketing mix clearly linking your proposals to information generated by your analysis
C2 Make well reasoned proposals for your marketing mix clearly linking your proposals to information generated by your analysis Well reasoned Proposals Heinz and the health issues Most doctors and other organizations such as the heart foundation and the British diabetic association, believe the Heinz products have too much salt and other additives which harm the personal health of the customers. It is believed Heinz baked beans is bad for the health and in particular bad for diabetics. Proposal: I believe that Heinz Baked beans should lower the salt content of all their products especially Heinz baked beans their most famous product. The Heinz baked beans has been proven to be unhealthy to diabetics. With the rise in obesity Heinz baked beans will have to produce healthier alternatives. Healthy eating has now become government policy and Heinz baked beans should recognize this and attempt to change their products and make them healthier. Product Development proposals I propose that Heinz improve their existing products and make them healthier and more nutritious for consumers. Heinz should take every one of their products and attempt to make them popular and easily recognizable. Market Development proposals Heinz should search new markets in order to draw in new consumers to broaden their over all market and sales and thus increase their profits. This would
E-Commerce - Proposed business to make available to the public, quality racquets at affordable prices.
E-Commerce Introduction This proposed business plan is for a business wanting to sell squash racquets to the public. The owner of the company is a Mr Derick Maxwell who is an international squash player based in Huddersfield town. Mr Maxwell has been playing competitive squash for over 15 years and feels that there is a hole in the market for players to purchase quality racquets and so has decided to set up his own online store to cater for this shortfall in the current market. Over the years, Mr Maxwell has established a vast resource of international contacts from which he can purchase quality racquets at reasonably cheap prices he, is also sponsored by 'Prince' a leading squash racquet manufacturer. Aims & Objectives The main aim of Mr Maxwell's proposed business is to make available to the public, quality racquets at affordable prices. The racquets that will be on offer will be from well-established manufacturers providing extra re-assurance to his customers that the products they purchase are indeed from reputable firms. As like all businesses the underlying theme of this proposed business will be to make a profit. An added facility is offered to allow the customer (at a small extra cost) to have their racquet re-strung to their desired tension, string colour and selected logo'S designed on the strings. Mr Maxwell aims to achieve the ability to offer a reliable and
Analyze Mantero Seta Spa(TM)s resources, strengths, weaknesses and competences.PESTEL analysisevaluate the major external environmental drivers influencing the strategic environment of Mantero Seta Spa and the textile industry in China.
Mantero Seta Spa Case Study Name: Ornchaporn Koosuwannapokin Student Number: 2718167 Seminar Group: 2 Unit Title: International Strategy Seminar Coordinator: Dr: Leslie Gadman LSBU Unit Coordinator: Robin John Course Title: MSc International Business Academic Year: 2008 Question 3: Analyze Mantero Seta Spa's resources, strengths, weaknesses and competences. Briefly evaluate its marketing mix. Recommend how Mantero Seta Spa could build on its strengths and competences to develop its competitive advantage. Question1: Through PESTEL analysis, evaluate the major external environmental drivers influencing the strategic environment of Mantero Seta Spa and the textile industry in China. Mantero Seta Spa's background Mantero Seta Spa is a textile company in northern Italy. It was a major player in high-class fashion accessories and garments, mainly produced from silk. They managed their company as business-to-business operation and played superior role in international textile industry more than 10 years, selling their products to brand name fashion houses around the world. However, on 2001, Mantero suffered big problems from the economic slowdown, after the terrorist's attacks, followed by SARS crisis. After that Mantero directors realized that they should rationalize their organization strategy to sustain the profit and maintain competitive advantage. They
Real Research: Indian Case APPLICATION OF ANOVA A COMPARISION BETWEEN FOREIGN AND LOCAL WEBSITE PREFERENCES The numbers of online consumers is rapidly growing in diverse country locations. Users may have a distinct preference for a local website over a foreign website. There are many online marketing companies that have different websites for customers of different countries. The objective of this study is to find out whether or not there is a significant preference of the customers for the local website for overall effective website design. In the past Cyr and Trevor-Smith (2004) examined design elements using 30 municipal websites in each of Germany, Japan, and the U.S. Design elements considered were use of symbols and graphics, color preferences, site features, language and content. Significant modal differences were found in each of the listed categories, and suggest distinctive design preferences across these countries. However no such study was done in the Indian context. Cyr, Kindra and Dash (2005) studied the Indian consumer's preference for Local vs. Foreign Website. The participants in the study were asked to respond to a local version of the Indian Samsung website, and a foreign version of the website used by customers of Hong Kong. The participants were told to hypothetically browse both foreign and local Samsung website for purchasing mobile. The sample
Nissan Nissan are a car manufacturing company, and have been manufacturing cars for years. Essentially Nissan don't have a "book of rules" translated from Japanese and imposed upon them-the foundation of the company and it's ways of operation are to promote continual improvement or KAIZEN and hence what they have developed is what we believe to be the best from Japan combined with the 2best From The West" and they still encourage suggestions for improvement. Their procedures are constantly reviewed and updated, in plant there is a Quality Procedures Manual containing procedures originated by a number of departments and formally accepted by all affected departments as a means of operation of the plant to ensure consistency and a clear definition of responsibilities in the interests of manufacturing a Quality Product. It therefore follows that they do not rigidly adopt the requirements of BS5750 or other standard systems but have developed their own. Within Nissan Kaizen is way of thinking adopted and encouraged in all areas. There is no Suggestion Scheme with financial rewards, and Kaizen activities are promoted to make the job easier and more efficient for all concerned. It can be simply a minor reorganisation of the workplace layout or an improvement in method of delivery of parts to the point of fitment in the production process and is originated by the person who
Marketing Management APPLICATION EXERCISE Footwear Industry presented to Prof. S. Ramesh Kumar on August 26th, 2003 in partial fulfillment of the requirements for the Marketing Management by Group 8 Soumitra Bhattacharya Shankar Chandrasekar Tenzing Yangdo Bhutia R. Chethan Kumar Raghav Bihani Padam Chhabra Sainag Chakravarty INDIAN INSTITUTE OF MANAGEMENT BANGALORE TABLE OF CONTENTS EXECUTIVE SUMMARY 3 REPORT 8 . Industry Overview 9 1.1 Introduction 9 1.2 Market Structure 10 1.3 Industry Segmentation 12 1.3.1 Geographic Segmentation 12 1.3.2 Demographic Segmentation 14 1.4 Consumer Behaviour 14 1.4.1 Consumer Preferences (urban organized market) 15 1.4.2 Consumer Preferences (Rural Market) 17 1.5 Positioning 21 1.6 Five Force Porter's Analysis 23 1.7 Key players in Domestic Footwear Segment 24 1.7.1 Most Popular Footwear Brands 24 1.7.2 Comparison of Business Profiles of top companies 24 1.7.3 Production Figures of top 7 footwear companies 26 1.8 Detailed Analysis of the Top brands 27 .8.1 Bata India Ltd. 27 .8.2 Liberty 32 .8.3 Reebok 36 .8.4 Adidas 40 .8.5 Nike 45 .8.6 Red Tape 48 .8.7 Woodland 51 .8.8 Regal Shoes 55
What is Marketing Strategy? When looking at the overall marketing strategy of any company it is a good idea to know what a marketing strategy actually is. Cravens, Merrilees and Walker (2003) define marketing strategy as the analysis, planning, implementation, and control process designed to satisfy customer needs and wants by providing superior customer value. Analysing opportunities, competitors, and targeting, all go towards the marketing strategy of a business. Qantas Overview Qantas is not only Australia's oldest and largest airline but also the second oldest airline in the world. Qantas started in 1920 as Queensland and Northern Territory Aerial Services Limited, and soon became known simply as Qantas. Ever since Qantas merged with Australian Airlines in 1995, they have been able to fly a widespread service throughout all Australian Capital cities as well as regional cities and towns. Qantas also flies many international routes to and from Australia (www.fact-index.com). Qantas is Australia's primary Domestic airline and together with Qantaslink and Jetstar, operate over 5,000 flights a week. Qantas's main focus is on passenger transportation and they are always looking out for new opportunities to retain their dominant position in the aviation marketplace (www.qantas.com.au). Opportunity Analysis Consumers' needs and wants are changing constantly,
Marketing lies at the heart of every successful business, (Marcouse.I, 1999, p1) almost all firms do marketing in order to make selling superfluous. It could be considered as the most important function of a firm to some extent, and somebody thinks that the best way is keeping the price as low as possible. In this essay, I would discuss if successful marketing strategy is based on minimizing price. Marketing provides needed direction for production and helps make sure that the right goods and services are produced and find their way to consumers. (Williams.D&Jerome.E, 2002, p5) To do marketing, the first thing to do is to make a clear objective, and then decide the right strategy. To be successful in marketing, the firm needs a good marketing strategy. Marketing strategy is the plan for the future of the firm. It directs the firm's future activities to generate the best profits. So to achieve this goal, the firm has to find a point that balances the company objectives and the requirements of the customers. There are mainly three types of marketing strategies, market penetration, market development and product development. Market penetration means trying to increase the market share by finding new customers, taking customers from competitors and persuading existing customers to increase usage. (Marcouse.I, 1999, p45) To operate market development, the firm needs to find new
Executive Summary The global automotive industry is entering its second century of business; the landscape of the trade has drastically changed. Successful companies will survive by being innovative in the way they design, develop, and deliver their products and services to the end user. It is up to the management of the firm to develop innovation, and provide strategies in order to reach its customers. In order to understand the opportunities and challenges that an individual company's management may face, this analysis will first examine current trends of the industry, common business strategies, sources of competitive advantage, and other trends significant to competitors in the sector, in this case Volkswagen and BMW. Often, a company's survival is dependent on the creation of a competitive advantage, which is designed and implemented by management. Creative ideas and technological innovations are essential from any automobile player challenging for the status of innovation and technology leader. The global automobile industry has become very saturated. With industry overcapacity, many automobile manufacturers will either merge with other automobile companies, become acquired, or go out of business. In the face of these threats and industry trends, Volkswagen has decided to re- organize its brands and restructure its management. The company's seven brands will be divided
What should the management of BRL Hardy do to ensure that it's European unit's actions fit with the company's strategy to become a global wine company?
BRL HARDY: GLOBALIZING AN AUSTRALIAN WINE COMPANY PROBLEM STATEMENT What should the management of BRL Hardy do to ensure that it's European unit's actions fit with the company's strategy to become a global wine company? SWOT ANALYSIS Strengths * Top Selling Australian wine brand in Great Britain and second among all wine brands sold in Britain's off-trade * Ten-fold increase in volume since 1991 greatly contributing to parent company's extraordinary growth * Believes in decentralization fitted to the company's strategy to become a truly global wine company * World-class production facilities contribute to efficiency and economies of scale. * Financial stability, marketing expertise and in-depth knowledge of the wine industry * Strong distribution channels * Highly regarded technical expertise in the more productive vineyard techniques and new winemaking methods * Joint ventures among the grape-producing farmers provide access to choice cheap raw materials Weaknesses * Significant indifferences in the corporate culture between BRL and Hardy * Inability to focus on the corporate strategy to be truly a global wine company * Several disagreements among managers in marketing strategies like branding, labeling and price positioning * Poor implementation of strategies * The management tend to overlook the differences between the Australian and UK market