Report on the financial performance of Robinson PLC 1998 - 2001.

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2. REPORT ON THE FINANCIAL PERFORMANCE OF ROBINSON PLC 1998 - 2001

In analyzing the performance of Robinson plc, the first striking observation is that while sales increased by ₤3000 between 1999 and 2000 the cost of sales has not increased significantly, the operating expenses ratio has been declining. The increase in gross profit can be attributed to price increases justified by increasing demand as evidenced by the growth in sales. This shows that management has become increasingly efficient in utilizing available resources, or that the firm has been operating under capacity.

 However, the very large difference between gross and net profit margin is too high suggesting that they ought to cut operating expenses drastically as a proportion of total costs to remain viable in the industry.

The next interesting  trend is that for fixed assets to increase over the period, this is attributable partially to the increase in share capital between 2000 and 2002 and the increase in log term debt of ₤5000 between 1998 and 2000 as evidenced by the gearing ratio which peaks at 29.92% in 2000.

Management boosts investor confidence when they successfully convert debt into cheaper equity, slashing the gearing ratio to 22.5% in just one year. This is a measure of sound management because dividends are payable at the discretion of management, who have exercised the option of financing operations through  retained income, instead of allowing cash to flow out of the firm through costly  and legally enforceable debt.

However, though debt has been liquidated through the period, management have been extending their o/d gradually, probably as a means to finance short term costs associated with the increasing production levels between 2000 and 20002.

Profitability of the company has increased since 1999 because while sales have been increasing on average, operating expenses have remained constant for the duration of the period under scrutiny. This is in spite of the fact that they are being spread over an increasing level of output.

Another positive indicator of management performance is the fact that while turnover increased by 3000 management managed to cut the interest bill by almost 50 %, a formidable achievement!

Perhaps, primarily due to its marketing efforts, the company is establishing itself in the market as evidenced by the increase in turnover.  The Net profit margin has been relatively stable at an average of about 5%. It is possible therefore to deduce that the Robinson PLC is pursuing a strategy of growth and that the firm is in and expansion phase as supported by the large proportion of income retained for reflexive investment.

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Furthermore their expansion of debtors as shown by the increase in debtor days is possibly an attempt to lure more customers by offering more favourable credit terms.  Or alternatively it may evidence of slack credit policy on the part of Robinson plc.

However it is my belief that if as the trend indicates Robinson plc management are on an expansion path the best way for them to add value to their firm is through leverage, If they borrow to expand their capital base the returns will be very great though the risk will increase because at present 2002 ...

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