Swot Analysis

SWOT ANALYSIS

Strengths

Equipped with four-wheel drive for all-weather for all-weather ability which provides the passengers with a safe and secure ride.
Handles like a sports car and is of typical BMW quality.
The acceleration is outstanding for a six cylinder vehicle and has far more superior performance compared to a four speed vehicle.
The interior and exterior styling is excellent.
Responsiveness offers the perfect counterpoint to "truck-like" handing.
Price/value relationship.
The vehicle's responsiveness to traffic on dry and wet roads is great.
The smoothness of the ride and the roomy interior makes local and long distance trips quite comfortable and provides driving enjoyment for all passengers.
BMW manufactures the safest cars in production of any class anywhere in the world.
Outstanding towing vehicle.
Active and passive safety design; engineering and the vehicles leading-edge technology go well beyond standard SUV levels
Great for outdoor activities.
Provides the driver with improved road visibility.
Elegance, sophistication, luxury, beauty, and robustness of the vehicle set it apart from any SUB in the industry.
Equipped with ten airbags for extra driver and passenger safety.

Weaknesses

Very limited cargo space compared to other SUVs.
Low gas mileage for a six-cylinder vehicle.
Windshield wipers are a bit too close to the hood (when in off position) and can scratch the hood paint if you have ice build-up on them during the winter.
The doors are a little too heavy.
High entry height into the vehicle.
The back seats are not adjustable.
The navigation system is quite complex.

Opportunities