Analysing the 18-30 advert for Majorca.
English coursework – Majorca
The 18-30 title is staggered; I think that this is meant to send out the message that the holidaymakers are fun, outgoing and a little bit disorganised, in a good way of course. It implies that the rest of the advert is going to be very laid-back and easy to read. There is no harsh capitals only friendly looking lower case, which makes the page look less daunting to read. The main title in super families is vertically down the side of the page on a dark background, which draws your attention to it immediately. The font of the titles manages to be neat but yet not too formal. The subtitles are much smaller but pretty much the same font as the main titles. The fact that they are so small is a little bit of a problem because at first you don’t spot them at your first glance and have to search for them. Once you do find them however they are very useful because they are very informative with just a few words explaining exactly what is going to be in that section. Club 18-30 also do this well with their subtitles but they are much more informal. Finally on the Forever Young advert “Majorca”, is the very prominent title sitting neatly at the top of the page. It instantly catches your eye, letting you know the location without seeming personal or pushy. The subtitles are the same font but smaller and are lined up neatly with the rest of the text. Another clean and sterile part of the article.
No text boxes breaks up club 18-30’s page making it seem as if there is not as much text as there actually is so people don’t mind reading all the way down. The text just wraps around the picture, which emphasises the image and makes you want to look at it as you read the text so you pay attention to all aspects. Super families’ text is set out into columns, a little like a newspaper but not as formal, just making it easy to read and look quite organised. The loose format makes you think that this holiday although it will not be a shambles is going to be unrestricted and that you are going to be able to do things with your children without feeling you are disturbing someone or something. This is exactly what you need if you have young children because you cannot be worrying that they are disturbing something the whole time because then you would be more stressed out when you leave Majorca than when you arrive. There is a small text box in the shape of a bubble, it is slightly darker that the rest of the article which again draws your attention to it. Density of a colour makes humans minds think it is more important or of higher value so the designers have been very clever in making the title and first bubble darker, ensuring they will be viewed first. In Forever Young the text is in three boxes divided by harsh, bold lines and pictures. I personally do not think this is an affective method as when you look at a lot of information grouped into three large chunks it seems very off putting but maybe if you were an older person you would have more time to view these things and would not see it as such a waste of time. There is not messing about, just plain boxes of text so you cannot miss any pieces.
