Cognitive Misers

SocialContext

Cognitive misers are used in an attempt to conserve cognitive energy in everyday life. These strategies are adopted to simplify complex problems. Some information is ignored to reduce the cognitive load (Aronson, 2007, p. 122). This is demonstrated in the movie “12 Angry Men”. The jurors discuss the case with a Puerto Rican teenager from the slums as the defendant. Juror number seven states that the defendant's background doomed him to lead a criminal life. Juror number four supports him by citing a study about how slum conditions breed criminals (Lumet, 1957). People use reference points and contrast effects to make an object appear better or worse, depending on what it is compared to (Aronson, 2007, p. 123). Juror number three uses his relationship with his own son, and seems to believe that the defendant is guilty because he is a teenager who has routine conflicts with his dad (Lumet, 1957).

Priming is a procedure based on the notion that ideas that have been recently encountered are more likely to come to mind, and therefore to be used in interpreting events (Aronson, 2007, p. 126). In this movie the jurors, fresh from the courtroom, took a preliminary vote to “see who’s where”.  Juror ten was talking as though it were a forgone conclusion that the defendant was guilty. Eleven out of the twelve jurors voted guilty (Lumet, 1957).

Framing is the drawing of different conclusions based on how the data is presented (Aronson, 2007, p. 129). Juror number eight demonstrated framing when he presented a switchknife identical to the murder weapon. The murder weapon had been presented during the trial as a very unique knife of unusual design. However, juror eight had bought one exactly like it at a pawnshop two blocks from the crime scene. In doing this juror eight changed the original framing of the murder weapon as unique, as was indicated during the trail (Lumet, 1957).

Primacy effect 

Primacy effect is the tendency for the first items presented in a series to be remembered better or more easily, or for them to be more influential than those presented later in the series (Aronson, 2007, p. 95). The jurors adjourn to the jury room where juror three is the first to mention that this is an open and shut case implying that the defendant is guilty prior to deliberations (Lumet, 1957).

Attention decrement occurs when later items or information get less attention. Minds tend to wander thus, they have less impact on judgments (Aronson, 2007, p. 134). This happens as the movie progresses. Information from the trial becomes less acute as juror eight argues that it is possible that the defendant may have lost his knife like he claimed. Juror six admitted he was convinced very early in the case that the defendant was guilty (Lumet, 1957).

Interpretive set is a term used when the initial items or information create an initial impression and are used to interpret subsequent information (Aronson, 2007, p. 134). For example, neighbors from across the hall to the crime scene stated that they heard the defendant arguing with is dad around eight that evening. They stated that the dad hit the defendant twice and saw the boy run angrily out of the building. Although no one saw the boy return later that night the neighbor downstairs stated that around Midnight he heard someone yell out, “I’ll kill you”, and heard a body hit the floor seconds later, and he looked out to see “him” running out of the building. The jurors connected these segments of information and connected them together as though there was an accurate positive identification of the defendant (Lumet, 1957).

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Judgmental heuristics 

Judgmental heuristics is used as a quick easy way of making a decision on how to solve problems at hand. Heuristics require little thought and only the ability to choose a strategy and apply it directly to a problem (Aronson, 2007, p. 135). The types of heuristics are the representative heuristic, availability heuristic, and attitude heuristic.

Representative heuristic is the focus on the similarity of one object to another to infer that the first object acts like the second object with the expectation that the information to fit expectations. The halo effect also applies to physical characteristics such ...

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