Outline and comment on two ways in which mass media can reinforce gender roles.
Gender role socialisation
Outline and comment on two ways in which mass media can reinforce gender roles.
The mass media has numerous impacts on reinforcing gender roles. One of the ways is through video games. According to Eugene Provenzo (1991), video games have strict representations of roles for both males and females. He suggests games designed for computers such as the Nintendo have extreme stereotypical roles for gender. Women are portrayed as nameless and inactive and in contrast men are displayed as 'macho' and hold qualities such as power, stamina and nerve. An example of this is 'Super Mario' (Nintendo game). Mario and his brother Luigi compete with aggression to save the Princess who does not lift a finger and gets carried around. This displays an impact to the audience who play such games, showing them that women should be passive, whereas men should be aggressive and dominate the female by looking after her and taking over the lead role.
Outline and comment on two ways in which mass media can reinforce gender roles.
The mass media has numerous impacts on reinforcing gender roles. One of the ways is through video games. According to Eugene Provenzo (1991), video games have strict representations of roles for both males and females. He suggests games designed for computers such as the Nintendo have extreme stereotypical roles for gender. Women are portrayed as nameless and inactive and in contrast men are displayed as 'macho' and hold qualities such as power, stamina and nerve. An example of this is 'Super Mario' (Nintendo game). Mario and his brother Luigi compete with aggression to save the Princess who does not lift a finger and gets carried around. This displays an impact to the audience who play such games, showing them that women should be passive, whereas men should be aggressive and dominate the female by looking after her and taking over the lead role.
