Research Methods

Semester Two

PART A:

1)

The data collected in this survey is a quantitative piece of data. It is quantifiable, which means that the measurements can easily be translated into descriptive statistics, such as bar charts and means, and can be analysed using statistical techniques to produced neat conclusions.

The data is high in reliability as the questions are standardised, which means that each respondent gets asked the same question, in the same order via the same method. Due to this it is possible to directly compare measures taken on different people or groups. It is also possible to see that the measure used does not vary wildly depending on different perceptions, but connects to a common ‘reality’. Therefore it can be replicated again if needs be to produce the same set of results.

The data collected is also from a representative sample, as it has been completed by 247 students, which is a large amount of the target population. However as it has only been carried out by research methods students from Sheffield Hallam University, so is only representative of them. This means the quality of the data is poor and can’t be generalised to the larger population. To improve the representativeness in future years, they should carry out the survey on students from other subjects and universities in order to gain a more representative sample.

The validity of the individual variables is however very low. Each individual has different opinions and beliefs. The data collected was quantitative and so is reduced to a numerical form and lacks meaning and beliefs. It therefore over simplifies reality and demand characteristics become a problem. This could be improved in future years, by asking more qualitative questions and therefore gaining beliefs and opinions from the survey to make it higher in validity.

Word count – 295

QUESTION 2

  1. 10 + 70 = 80

  1.  10 ÷ 95 = 0.10526316

        0.10526316 x 100 = 10.526316

        Answer = 10.5% of students neither agree nor disagree with the statement

The overall distribution of the scores in the bar chart sits with mostly agrees as 70 out of 95 students mostly agree with the statement. The other 25 students are distributed as follows; 10 students neither agree nor disagree, 10 students also defiantly agree with the statement and the lowest amount of students being only 5 that mostly disagree.

  1.  

Methodological issues with the National student survey are that it is low in validity as a survey doesn’t allow for meaningful answers, so over simplifies reality. For the survey to be higher in validity it needs more open questions that give opinions, beliefs and meaning, this therefore effects the results in the bar chart as they don’t allows us to see reasons for the answers given. People will also want the university they go to look good so may give socially desirable answers in order to achieve this. Socially desirable answers are answers that people think the surveyor will want them to give, or what they think the correct answer to give is, regardless to whether they actually believe these themselves. This also affects validity and will affect the bar chart as many students may not answer honestly, so the bar chart become invalid, as it shows biased results. The survey also excludes those universities that have less than a 50% response rate. This means that the national student survey is not representative of the whole student population, as not all universities are included.

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QUESTION 3!

i)

 ii) The overall distribution of score in the bar chart shows that the majority of students, 71.3% of students with a frequency of 174, mostly agree with the statement that 'Staff are good at explaining things'.  Which is considerably higher than the percentage and frequency of students who either, definitely agreed, neither agreed nor disagreed, and mostly disagree with the statement. These are distributed as follows; 12.3% of students which is a frequency of 30 Neither agreed nor disagreed with the statement  9.8 % of students which is a frequency of 24, mostly disagreed ...

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