What business level strategy (ies) is Marriot pursuing?
What business level strategy (ies) is Marriot pursuing? Marriot is using all the five generic strategies for it brands: Low-Cost leadership Ramada International Hotel & Resorts It is in the mid-market segment. Providing excellent facilities and services with reasonable prices. Broad Differentiation Marriott Hotels & Resorts It provides a good quality, full service and special care with consistently for it customers. The Ritz-Carlton Hotel Company Offering a luxury real estate and it is a combining of second home personal service and amenities. Renaissance Hotel & Resorts Offering the guests a full attractive service and inspire their imagination with their style. Marriot Conference Centers It focuses on meetings and conferencing from small to mid-sized meetings. It helps in providing a superior service and to help quests to hold special events. Their location is reachable and their services are highly technical supplies. Best-Cost Provider Strategy Fairfield Inn by Marriot Provide a good quality of fine hotel services with inexpensive prices. TownPlace Suites by Marriott It provides more residential services that hotel with mid-prices. SpringHill Suits by Marriot Suits al travelers who need for room to sleeping, working and relaxing in with very moderate prices. Focus Strategy Based on low Cost Courtyard by Marriott Its focusing on business
Case study on Safeway
- The name of my business that I have chosen for my case study is called Safeway. Safeway is one of the leading grocery retailers in the UK, with annual sales of around £9 billion, 90,000 employees and nearly 480 stores nationwide. Their stores attract around 8 million shoppers every week. The type of my business is a public limited company. Safeway is in the tertiary sector because it purchases wholesale goods and sells them as a retail store. Originally Safeway was a US owned company called Safeway Food Stores Ltd. The parent company was Safeway Inc of California. Their first UK store was opened in Bedford in 1962. Over the next two decades the company's portfolio of stores rose to 133, establishing it as a serious player in the booming UK food retailing market. The business achieved steady growth until 1986 - when it ranked as the 6th largest UK food retailer. Today (7th of January) you can buy a share of Safeway for £2.08. According to the Times Top 200 Companies it is the 80th in the biggest company in the UK with a market capacity of - 2,914 million pounds. I am going to produce a case study which looks at how this company works and I have accessed their website which is www.safeway.com, contacted safe way and looked at materials published by them and by the top 100 companies index. Section 1 Safeway buys in bulk stock from farmers and manufactures or
Case Study on Nazi Genocide.
Case Study on Nazi Genocide The case study on genocide I wish to research is the Holocaust, specifically the Nazi genocide, in the second assignment I also wish to examine how the anti-Semitic murders by ordinary citizens such as the events in Jedwabne, Poland as examined by Jan Gross in his book Neighbours, or can fit into any of the models of Genocide.i The word Holocaust if forever associated with the systematic murder of European Jewry by the Nazis. This event steeled Raphael Lemkin's resolve in finding a suitable word to describe this event and defined Lemkin's ideas on the elements of genocide as he drafted the Convention on the prevention and punishment of Genocide.ii It is also the model template of genocide to which all other mass killings, ethnocide, ethic cleanings are compared to. A comparison with the Holocaust is often evoked as a startling reminder to jolt the world's apathy or as the minimalist standard to which outside forces can denied the validity of an instance of mass killings to be classed as "Genocide", because it does not fit within the scale of the brutality of the Holocaust or a methodical machinery of massing killings. Therefore the Holocaust is the minimalist standard for which one thinks of genocide for it is "..still considered to the ultimate example of genocide because of the massive numbers involved and the administrative efficiency
IPE Case Study on Nike.
Ernie Gilbert Ken Gilmore IPE Case Study #3 Nike. The word in Japanese means victory. However in the past two decades it has become synonymous with sweatshops and anti-globalization. Nike's image has grown into one of a sweatshop employer, forcing young women especially to toil long hours in difficult conditions for substandard wages. Le, a 19-year old woman living on the outskirts of Ho Chi Minh City in Vietnam, worked in a factory making Nike shoes. She worked six day weeks for $1.84 per day or $48 per month in 1998, slightly better than Vietnam's minimum wage for the region. With the rise of Multination Corporations or MNC's in the past 50 years several key questions are being debated. Labor activists, nongovernmental organizations (NGOs), women's groups, and human rights activists have long claimed that the footwear and apparel industries have relied upon "sweatshops". The most common of their concerns have been wages, hours, working conditions, the ability to organize unions, and physical treatment of workers. Laborers in the Less Developed Countries (LDCs) they charge arrive at work and are frequently overseen by supervisors who don't speak the same language, who often use militaristic discipline and corporal punishment, and require long overtime. So what does this boil down to? Is Nike responsible to the factories and workers that make their products, but do not
Case study on Aral Sea
Aral Sea Introduction Aral Sea is located in the Central Asian Republics of Uzbekistan and Kazakhstan, with the southern section located in the Autonomous Republic of Karapakalstan. Aral Sea is a large inland sea that has no outlets. The Sea is connected to two rivers that supply the sea with water. These two rivers consist of water that is from glaciers. One river is called Amu Darya and the other Syr Darya. Amu Darya is 2,580 km long and flows northwest from the sources in the snow-capped Pamirs. The waters from this river are used for irrigation in Turkmenistan and Uzbekistan. Syr Darya is 2,220 km long and it is also used extensively for irrigation. It is formed in the Fergana Valley by the confluence of the Naryn and Kara Darya rivers. When combining the two rivers we see that it is quite large with a combined annual flow of 111 cubic km, this is higher than the river Nile which is only 90 cubic km. The fresh water from these two rivers held the Aral's water and salt levels in perfect balance. Even though much of the water in the river is lost to evaporation, transpiration and seepage as the river flow across the desert. There is still enough water in the river to maintain the Aral Sea normal surface area. But more recently due to human intervention not enough water is entering the sea. This is because locals tried using the rivers as an economy advantage and started
case study on mugs
Case Study two The most suitable material to use when in production of mugs. To design a mug the most crucial part of the design is the material you choose to use. This is because the material you use will greatly affect how useful the product is. When producing a mug manufacturers need to know that it will have the main properties needed for a mug these are: * Durable * Strong * Low thermal heat conductivity (so no heat is lost) * High specific heat capacity * Malleable * Lightweight * Strong * High melting point * Aesthetically pleasing The two materials I have chosen to use for my research are polystyrene and glass as I think these are both suitable candidates. Glass Glass is known to be a non-toxic, inorganic, amorphous (meaning no definite form), brittle, transparent solid that has an irregular atomic structure. The most successful and widely used glass for cook ware that is heat resistant is known as tempered glass. Tempered glass is made up of annealing glass which is a process of slowly cooling glass to relieve internal stresses after it was formed. This will therefore toughen the glass and increase its compressive strength. Annealing glass www.americanglassresearch.com%2Fcontentmanager Tempered glass Toughened or tempered glass is glass that has been processed by controlled thermal or chemical treatments. It is a far more increased strength
Case Study on: Andrew Buurman.
Case Study on: Andrew Buurman Andrew Buurman is a professional freelance photographer. He was born in Liverpool in 1966; he came from a traditional working middle class Roman Catholic family. He went through college and got his A-Levels in economics, politics, and computing. He then went to Swansea University to study politics. Even though he has the qualifications he does not see education as been important. After he got his degree in politics he found that it was not a subject that he wished to peruse, Andrew took up photography whilst living in Japan. He later took a post graduate diploma in photojournalism at the London College of Printing. After college he became a photographer with The Independent. Now freelance, he works for national newspapers, magazines and corporate clients. He later lived in Scotland for a short while but found it really difficult to get work. He has now been a photojournalist since 1995. There are different ways in which work can be obtained. Firstly if you have absolutely no leads at all then you can cold call different companies and ask them if they have any work available. Secondly you can advertise yourself though Andrew Buurman does not do this. Thirdly and by far the best way is by word of mouth, you can get recommendations from companies you have previously worked for, so it is good to keep good working relationships with the
Report on the Case Study
Report on the Case Study "Nike" Prepared by Joanna Griffin For Andrew Davison May 1st 2002 Contents Page Page 3 Terms of Reference Page 4 Summaries Pages 5-11 Findings Page 12 Bibliographies Page 13 Appendices Terms of Reference This report has been produced to provide an insight into the consumer decision-making process, buyer behaviour factors that consumers of Nike are influenced by. The report also details recommendations based on the findings. 2.0 Summary The report is about Nike, regarding the case study. The report elaborates on the aspects including buyer behaviour, brand image, consumer decision making, and marketing research techniques applicable to Nike. 3.0 Introduction Nike is the worlds number one sports shoe company. In the US Nike dominates 35% (source: see appendices) of the sports shoe market and its products are sold in more than 140 countries worldwide, it also holds one of the most recognisable logos (amongst others Coca-Cola etc) in the world, the Nike Swoosh. 4.0Findings Question One 4.1 The majority of Nikes customers (70%) purchase their products for non-sporting activities. Instead they are bought for their 'fashionable' brand image, rather than for their actual purpose. For example running shoes are designed for that purpose, running, but are usually purchased by the fashion conscious whose decision is based on their
Case Study on LEDC - Vietnam
Case Study on LEDC - Vietnam Introduction The socialist Republic of Vietnam is located in Southeast Asia. It has a population of 79million taking up an area of 329,566 square kilometers. Its capital city is Hanoi. Climate. Due to the large size of Vietnam and variation in plant life sunny pleasant weather can always be found. In the south of Vietnam there are two seasons these being the wet season lasting between May to November and it is even wetter between June and august. The dry season lasts between December April. The hottest and most humid climate lasts between the end of February, to May. The central coast is dry from May to October and wet from December to February. The high land area is much cooler in climate when compared to the low land areas. During wintertime it is not uncommon that the temperatures drop below freezing temperatures. The north has two seasons. The cool, damp winters last between November and April while the hot summers last between May and October. Typhoons occur between July and November affecting the north and central areas. Natural Disasters. Vietnam most common attack by natural disasters is by flooding. One of the more recent floods took place in November 1999. This flood was the result of 3 days of constant heavy downpour. This resulted in landslides and a widespread flood killing 554 people. Over half of these people which died
Case study on Rose Toys
Case study on Rose Toys ) Rose Toys is a small firm, which has limited funds to spend on Advertising and making the product. They have been producing a range of good quality toy trains for an age group of about 10 years old. But there product sales are declining and for 3 years sales have decreased. One reason for the decline in sales could be that the trains that Rose Toys are selling could be out of date. Another reason could be that 10 year olds are now interested in computers and there is no need for a demand of good quality toy trains. With this problem the owners of Rose Toys have 2 options. Firstly the company could carry on with the production of their 'good quality train' and hope that the sales pick up again. Secondly they could scrap their declining train and produce a push along train, which is aimed at a lower age group. This push along train will be more basic and could be produced in masses. However the owners themselves have to resolve their differences. There are two sons and a father who own the company but one son is trying to convince the other two that changes must be made before the company goes bankrupt. He suggests to them that Rose Toys should get rid of their old styled train and replace it with a cheaper more basic one. But they still believe that sales can pick up again and they seem to be trying to cling onto the idea that fad toys will die out.
