Evaluation how the functional areas contribute to Alton Tower's aims and Objectives

Alton towers needs to motivate employees and keep them well trained and make sure they are fully aware what the aims and the objectives of the business are and how they need to be achieved. Marketing advertises events, like special occasions, for example themed days, new rides and parties. Marketing also puts out advertisements when the park is interested in recruiting new staff or when new jobs have become available. Financing helps to promote staff as well as pay their wages and the parks monthly or weekly bills. Financing is the more essential department due to the fact that if finance didn’t function correctly, the money wouldn’t be organised and ready to pay staff and bills which would result in hostility and loss of staff and would make it difficult to employ new staff because of the bad reputation they would have.

When surpassing customer expectations the advertising department are required. This is because they will advertise the park to potential customers and will persuade them that they would have a good day out by coming to the park. Maintenance plays a vital part in this process and achieving the objective. The reason for this is that without maintenance keeping the rides well looked after and in working order, customers would not come to the park because it would be deemed unsafe. Health and safety will also have a role in this because their responsibility is to make sure that the customer will be safe in the park because any injuries will be a consequence of poor work and will leave the park liable to prosecution.

Customer service is a vital part of the business and how it functions. Customer service ensures that the customer is kept happy. They make sure that the customers stay satisfied and enjoy their day so that they will want to return to the park again and will also advise their friends and family to visit. If the customer is unsatisfied with the services within the park then it will be likely they will not return and will advise people not to visit the park which will get Alton Tower’s a bad reputation. As important as customer service’s is, without the finance department which sorts the money out employees wouldn’t get paid. Without marketing and advertising new customers wouldn’t be attracted to the park which would result in loss of profit and eventually bankruptcy. Each department within the company is required to ensure that the business runs as smoothly and as efficiently as it possibly can. This will result in happy repeat customers and a steady intake profit.