Capital Radio
Capital Radio use I.C.T to promote their business online. They also use a lot of technology in their studio, for example to organise their play list of songs, to organise jingles and advert times.
In the Advertising department they use ICT to listen to adverts to see if the adverts that are going to be used are ok to put on air.
The Dj’s in the Studio have there own account on the computer in the Studio so they can read the emails the listeners have sent.
One of the most important things they use is a huge machine that can hold one of the biggest record collections In the world, This makes the Dj,s job easier to select songs for the listeners who want them. So they use ICT for that as well.
ICT is important to Capital because every person who works there has their own computer so when they work it is less time consuming.
Capital Radio uses ICT to record people’s interviews/demos of songs in their studio.
The new generation of radio (DAB) has made Capital radio use ICT to make their station and owned stations to sound better.
A very important thing to Capital Radio are their share holders. They use ICT so that they can show if their shares go up or go down, on the internet.
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Teacher Reviews
Here's what a teacher thought of this essay
A fascinating topic but unfortunately not nearly well enough researched so that we don't really get any detailed knowledge of the ICT hardware and software there and how it is used.
Peer Reviews
Here's what a star student thought of this essay
Quality of writing
The writing is quite in-formal, as there is a few missing words and the spelling isn't correct in some places. The student would need to re-write a large part of the essay to allow the examiner to actually understand the report with ease.
Level of analysis
The report states 'In the Advertising department they use ICT to listen to adverts to see if the adverts that are going to be used are ok to put on air.'. However how does the business use IT to see if the adverts are OK to be placed on air. The report could include 'IT will allow the business to check if the advert is appropriate to be put on air, by checking if it's suitable'.Though-out the report, it's lacking any reasoning for the points that the student is making. For example the report states 'The new generation of radio (DAB) has made Capital radio use ICT to make their station and owned stations to sound better. '. Although why is this necessary? The report could include 'By implementing the DAB system, this allows the radio to acquire additional market share, as the quality will be greater than their competitors'. This would justify their reasoning, and this is lacking though-out the report. This is quite worrying, as this will not gain high marks if the report is not justified.
Response to question
In summary, the report is quite poor. The report does state a number of instances the business will use IT. However the report doesn't explain any of these, and this will not gain high marks without essential justification. The report describes how the business use Microsoft Office to operate a number of aspects within the business. However the report is missing a large reason for this, as the business will use Microsoft Excel to record their finance's, which is a major aspect of the business.
