Capital Radio use I.C.T to promote their business online. They also use a lot of technology in their studio, for example to organise their play list of songs, to organise jingles and advert times.
In the Advertising department they use ICT to listen to adverts to see if the adverts that are going to be used are ok to put on air.
The Dj’s in the Studio have there own account on the computer in the Studio so they can read the emails the listeners have sent.
One of the most important things they use is a huge machine that can hold one of the biggest record collections In the world, This makes the Dj,s job easier to select songs for the listeners who want them. So they use ICT for that as well.
ICT is important to Capital because every person who works there has their own computer so when they work it is less time consuming.
Capital Radio uses ICT to record people’s interviews/demos of songs in their studio.
The new generation of radio (DAB) has made Capital radio use ICT to make their station and owned stations to sound better.
A very important thing to Capital Radio are their share holders. They use ICT so that they can show if their shares go up or go down, on the internet.
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They use ICT on their website to give people news updates, Music news, and Company info. They allow people to post their thoughts about the radio station and let people listen online.
The Viewers can even listen to past show or listen live.
The information needed for each system
The information that is needed is:
Programs like Microsoft Office, so they can operate.
The Advertising part of Capital use PowerPoint to show presentations to others.
They also need the database of companies that they communicate with. This is important because problems may occur in the studio that may have a problem with recording or so on.
Also the System needs a database of all the employees. This is so they can keep records of pay, holidays and sick leave.
The Hardware Used
At Capital they use mostly basic hardware, like RAM, ROM, and Motherboard etc. But most of their systems now use video cards to present presentations to bosses and clients who want to sponsor Capital.
They also use Soundcards on their systems in the studios so they can be notified of emails and others alerts when songs are playing.
The Application Software used
Recording software: They use recording software in the studios by DJs and so they are able to record songs and interviews in the studio for later use.
Outlook Express/Hotmail/Internet Explorer: They use this to be able to research things about the latest news on the internet plus it allows the DJ’s in the studio to receive Emails from listeners, and allows then to send back emails to.
Microsoft Office: Employees use office to type up reports, letters, posters and leaflets. This is a very important piece of software for Capital Radio.
Sound Software: They need this kind of software, so that they can change the settings of the speakers in the studio.
Call System: This is a kind of software that shows all the people who are calling into the studio.
Explain why the organisation uses ICT and do not work manually.
Capital radio use ICT and not work manually because the amount of work at capital is amazing. They have to make newsletters and tickets to gigs, reports have to be made every month and work has to be done by the employees on the day they get it. If they worked manually, they would be in chaos. Firstly, it would take along time to write everything and secondly, if they needed to send something to someone immediately it would arrive too late, next day. But with email that can’t happen so if capital didn’t use email they would be in shambles!.
How do the Hardware and Software meet the organisations need?
The Software and hardware meet the organisations needs because it makes the jobs that the employees do at Capital, a lot easier. They can keep a timetable on their systems to know what they need to do for each day.
They can also get certain information/material from the shared networks for certain work they need to do.
How does the System help the Company communicate and function more efficiently?
The System at Capital makes the Company able to communicate and function more efficiently, because people can talk to each other simultaneously. The Management ensure the smooth running of the company. This means setting targets for the certain departments and gets the head of each department to report their progress. If a problem occurs within the Company, they can gather certain people on the internet in video conferencing which allows people to communicate with each other more efficiently, so that the problem can be sorted out. It has less chance of causing a error again, because there is more people to help each other. This makes things more efficient because people don’t need to travel long distances to find the help they need. The IT department contains backup to very vital information on the database. So if the system is damaged, they can sort out the problem very quickly.
That is how the System helps the Company run more efficiently.
Here's what a teacher thought of this essay
A fascinating topic but unfortunately not nearly well enough researched so that we don't really get any detailed knowledge of the ICT hardware and software there and how it is used.
Here's what a star student thought of this essay
Quality of writing
The writing is quite in-formal, as there is a few missing words and the spelling isn't correct in some places. The student would need to re-write a large part of the essay to allow the examiner to actually understand the report with ease.
Level of analysis
The report states 'In the Advertising department they use ICT to listen to adverts to see if the adverts that are going to be used are ok to put on air.'. However how does the business use IT to see if the adverts are OK to be placed on air. The report could include 'IT will allow the business to check if the advert is appropriate to be put on air, by checking if it's suitable'.Though-out the report, it's lacking any reasoning for the points that the student is making. For example the report states 'The new generation of radio (DAB) has made Capital radio use ICT to make their station and owned stations to sound better. '. Although why is this necessary? The report could include 'By implementing the DAB system, this allows the radio to acquire additional market share, as the quality will be greater than their competitors'. This would justify their reasoning, and this is lacking though-out the report. This is quite worrying, as this will not gain high marks if the report is not justified.
Response to question
In summary, the report is quite poor. The report does state a number of instances the business will use IT. However the report doesn't explain any of these, and this will not gain high marks without essential justification. The report describes how the business use Microsoft Office to operate a number of aspects within the business. However the report is missing a large reason for this, as the business will use Microsoft Excel to record their finance's, which is a major aspect of the business.