Commerce
Shopping online has expanded so much that you can buy whatever you want at whatever time, any day. This online service is useful for people that work from 9-5 and don’t have time to go shopping, or go to the bank.
Shopping
From the increase of online services it is now possible to shop online. You can shop for anything you like, e.g. you can do your food shopping or shop for clothes. 85% of people now shop online instead of physically shopping Sellers set up their own website displaying what they have to offer with descriptions and images to show what they are selling. The shopper then chooses the item or items that they want to buy then the item then transfers into a virtual shopping basket or shopping trolley. When the customer has finished their shopping, the consumer goes to a separate set of pages which then manages the payment and delivery. You can pay for these items using a credit and debit card or when you shop for food online you can pay when you get the delivery in cash or buy cheque.
When shopping for clothes the retailers add features to a basic structure, one feature that they may add; allow you to pick an item up and look at it in different angles and close up to see the details of the item., when shopping for CDs it is possible to look at the track list, Table of contents etc. shopping online is a useful service for people who don’t have time to go out to the shops and walking around, they can browse among a huge choice of goods in their own time.
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Peer Reviews
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Quality of writing
The report states that websites are secure if a SSL padlock sign is at the bottom of the web page. This is in-correct, as this can be found at the top of the browser. In addition, the report could include a screenshot of a website, showing the padlock symbol within the internet browser. The layout of the report is quite poor, as it's quite unclear. At one stage of the report, the reports jumps form River Island to Tesco, and this is quite confusing.
Level of analysis
The report states that a person can order their clothes/food on-line, however these two types of products are rarely purchased on-line. The report could include 'Clothes/Food are an exception, as the majority of consumer's purchase these products in-store, as there try the clothes on or there may need to touch/view the product first before buying. On-line sales are increasing, however this is still a small % of the market'. The report states that a number of consumer's don't have time to walk into a number of stores. Although why is that? Consumer's often have work from around 8AM to 6PM. This is the opening/closing times of the majority of stores, and the consumer's are often at work then the stores are open. Thus, there don't have the free time to shop in-store.
Response to question
In summary, the report is quite basic. The report does describe the different types of eCommerce websites, and has a limited range of examples. However the report is lacking in-depth understanding. The report states that sellers set-up a website to sell their products. However this isn't always the case. Some sellers may sell their products though websites such as eBay, Amazon Marketplace and other third party websites. The report states that eBay is aimed at the younger generation. Although the student hasn't explained why this is. I remember that within the Transformers film, eBay was mentioned. The film was aimed at the young adult market, and thus eBay would be placing adverts which are targeted towards their target audience.
