Explain how organisations use information
Types of information
Qualitative – Qualitative data is data that characterises but does not measure with numbers. Qualitative data describes whereas quantitative data defines.
Quantitative – Quantitative data can be quantified and verified in a statistical manipulation. Quantitative data defines whereas qualitative describes.
Primary – primary data is data observed or collected directly from first-hand experiences. This information can be relied upon because you know where it had come from. For example, surveys, interviews or questionnaires.
Secondary – Secondary data is data that is collected from other people; this information is less reliable as it’s from an unknown source for example, internet and books.