The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising
Advertising in our Life Essay Applicant: Anna Puchnina The student of the 10 "A" form Grammar School Tambov 2004 CONTENTS Introduction The History of Advertising Types and Functions of Advertising Advertising in mass media. Advertising agency Domestic advertising Conclusion. It is impossible to imagine our television, newspapers, radio, Internet and even streets without advertisements. Nowadays advertising plays an important role in modern life and in the life of every person. We can't imagine our life without advertising because every day we hear or see advertising, we try to find information we need in hundreds of advertisements. Even when we go for a walk or just shopping we see a lot of different advertisements in the streets. I think that "Advertising" is a very interesting topic, because in the XXI century every minute of our life is connected with advertising. It is hard to believe but the origins of advertising antedate the Christian era by many centuries. One of the first known methods of advertising was outdoor display, usually an eye-catching sign painted on the wall of a building. From this unsophisticated beginnings in ancient times advertising has turned into a worldwide industry. The word "advertising" comes from the French word "reclame". Advertising if to speak a simple language, serves to notify in various ways (sometimes all available) the new
The Hoboken Happenings television show and its accompanying Internet web site.
I. EXECUTIVE SUMMARY 2 II. CURRENT MARKETING SITUATION 5 A. Market Overview 5 . Market Demographics and Need 5 2. Market trends and target market growth 7 B. SWOT 9 . Strengths 9 2. Weakness 9 3. Opportunities 11 4. Threats 11 C. Competitive and industry analysis 13 D. Product overview 13 E. Keys to success and critical issues 14 III. ENVIRONMENTAL ANALYSIS 17 A. Macroenviromental factors 17 B. Microenvironmental factors 18 IV. MARKETING STRATEGY 19 A. Mission 20 B. Marketing objectives 20 C. Financial objectives 20 D. Target market 21 E. Positioning 21 F. Strategy summary 22 V. MARKETING MIX 24 A. Products, services, and experiences 24 B. Pricing 24 C. Promotion 25 D. Channel 28 E. Service 28 F. Internal Marketing 29 VI. MARKETING RESEARCH 29 VII. FINANCIALS 30 A. Sales/revenue forecast 30 B. Marketing expense budget Error! Bookmark not defined. C. Break-even analysis 34 D. Profit and loss analysis 34 VIII. CONTROLS ERROR! BOOKMARK NOT DEFINED. A. Implementation Error! Bookmark not defined. B. Marketing Organization Error! Bookmark not defined. C. Contingency Planning Error! Bookmark not defined. I. EXECUTIVE SUMMARY The Hoboken Happenings television show and its accompanying Internet web site is being developed to provide insight into the one-mile square city of Hoboken, NJ. It is a community that enjoys all the benefits of a big
American Women as Consumers
American Women as Consumers October 17, 2003 Introduction Women are marketers' most powerful consumers. They make up nearly 52 percent of the U.S. population and account for influencing or purchasing 85 percent of all of America's products and services (Quinlan, 2003). Their purchasing dominance on the market will only increase with their future rising wealth, education, independence, and longevity. Women have driven the obvious categories of food, beauty, and household products for decades. Today, they make 80 percent of all health care choices, purchase 65 percent of all new cars, and represent half of the traveling population (Quinlan, 2003). The following will discuss and prove why marketers have been and continue to focus on the female consumer. Stated first will be demographics of female American consumers, leading into why they buy and how marketers should market to them. Factors involved with marketing to women that will be elaborated on are stress, beauty, and health. Women have traditionally been the main consumers of cosmetic products such as hair coloring, while men have been the main users of products such as tools and home repair items. However, today, sex roles are blurred, and gender is no longer an accurate way to distinguish consumers in some product categories (Schiffman and Kanuk, 2004). Advertising to women has also changed in the past
The Coca Cola company - You need to consider the current market, find a suitable segment and develop a marketing strategy for your idea.
AVCE Business Coursework Andrew Mercer Unit 3 - Marketing The Coca Cola Company requires ideas on the development of a new fizzy Coca Cola Drink. It must utilise the flavours and styles of existing Coca Cola Fizzy Drinks, but capture a currently untapped or unfulfilled market segment. You need to consider the current market, find a suitable segment and develop a marketing strategy for your idea. Market research - Identify the most appropriate sources of primary and secondary data and consider which will provide you with the most effective information. Collect secondary data on the market including demographics, trends, segments and competitors. Refer to the usefulness of marketing information databases for this process. Use primary sources of information (such as a survey using a questionnaire) to help you come to a decision about your product. Explain why you chose to use a particular method. Consider the validity of the information you have gathered. Summarise your findings clearly. Marketing models - Product Life Cycle Boston Matrix Ansoff's Matrix Using these models, assess The Coca Cola Companies current portfolio and consider a range of alternatives for the development of product lines and markets. SWOT and PEST Analysis - Assess The Coca Cola Company through the use of a SWOT analysis and comment on the results of your findings. Undertake a PEST
marketing research
The world has moved at a considerable pace in the last few decades. Life has transformed completely with the invention of a number of useful modern machinery and gadgets that have eased the workload on people noticeably. Machines have replaced manual labour in so many fields of life. Everything is automated and digital now. The progress scale of man has reached hitherto unthinkable heights. The computer is a simple yet highly advanced tool that has altered the face of life as we know it with astounding alacrity. It is so multi-faceted and pertinent to so many everyday tasks that it has been instantly accepted by one and all. Youngsters, adults, the business world - it is popular and handy universally. And nothing appeals to the youth of today like an enticing game that gets their competitive juices flowing, with an intelligent concept and snappy graphics. It can be proven with conclusive evidence that computer games have never been as popular, fashionable and trendy that the present. With this encouraging fact in mind, a group of young, innovative upcoming businessmen have decided to cash in on the golden opportunity by setting up a game CD store. They have even thought of a name for it: STAR GAMES, INC.. They have planned that the proposed store will retail CD's of numerous consoles, including Playstation, Playstation 2, Xbox, and Gamecube, though it has been decided that
Promoting Business Activities. For this assignment I am going to use a small business in this case Mucklow and Hardy Opticians, which is situated in Lincoln.
Stuart Turner 5167 Mr Sutton-Reeves Branston Community College 26102 AVCE Business Studies: Unit Eight: Promoting Business Activities. For this assignment I am going to use a small business in this case Mucklow and Hardy Opticians, which is situated in Lincoln. Due to being a small business there are limits in which advertising and promotional activites can occur. There are many ways to go about improving a businesses status by advertising and promotions. The ways of which I am going to for fill this goal is to use many different types of media, aimed at all different social classes. An example of this is for the lower class of citizen would receive post cards advertising promotions, while the high class would receive e-mail and be able to access the web site. Advertising to all the different classes would improve the variety of customers also an increase customer count will occur. Questions I need to ask myself before starting: "What is Promotion?" - Promotion is the attempt to draw attention to a product or business. "The objectives of promotion?" - To make consumers more aware of a product, - To reach a targeted audience which might be geologically dispersed, - To remind existing customers of a product so they might re-purchase the product, - To show there product is better than that of a competitor, - To develop or improve the image of the
You have been newly appointed as Promotions Manager to a company - Your task is to convince your managing director to consider an IMC campaign.
M K T 3 1 0 Promotions Management Assignment One Due Date: Wednesday, 24 March 2004 Value: 20% Student Name: Laura Hughes Student Number: 94083572 Table Of Contents Assignment Question Page 3 Executive Summary Page 4 Introduction: Company Overview The Australian Jockey Club Page 5 The Racing Industry Page 5 The Marketing Challenge Page 5 Literature Review: Integrated Marketing Communications (IMC) Definition(s) of IMC Page 6 IMCs Status as a Theory Page 7 Changes that Led to IMC Page 7 Key Features of Integrated Marketing Communications (IMC) IMC + Target Audiences Page 9 IMC + Relationships Page 9 IMC + Synergy Page 10 IMC + Marketing Mix Page 11 IMC + Outside-in Planning Page 12 IMC + Integration Page 13 Conclusion Page 15 References Page 18 Assignment Question Topic You have been newly appointed as Promotions Manager to a company. Your managing director thinks that integrated marketing communications campaigns are not useful for your organisation. Your task is to convince your managing director to consider an IMC campaign. Write a report outlining why your company needs an IMC. In answering this question, you will need to relate your answer specifically to either: a. A sporting organisation, such as the NRL, cricket, AFL clubs, or local sporting clubs. OR... b. A community service, such as a charity,
I am thinking of setting up a new fast food restaurant in the Reading area. I know from my own knowledge of the area that similar restaurants already exist and I will have competition! Will my business be successful? Is there room for my restaurant?
Contents Page 2 to 5 Action Plan Page 6 to 16 Task 2: Research the Competition Page 17 to 19 Marketing Report Page 20 2.0 Objectives Page 21 to 26 3.1 and 3.2 Questionnaire Page 27 to 32 Pie and bar graphs Page 33 to 35 3.3 Analysis of Results Page 36 to 37 3.4 Evaluation of questionnaire Page 38 to 40 4.1 Marketing Campaign Page 41 to 43 4.2 The Costs of Marketing Page 44 to 46 4.3 Conclusion, Marketing Plan Page 47 5.0 bibliography Page 48 6 Appendices Action Plan I am thinking of setting up a new fast food restaurant in the Reading area. I know from my own knowledge of the area that similar restaurants already exist and I will have competition! Will my business be successful? Is there room for my restaurant? My set tasks are to: * Conduct market research that my target market will be and what goods and services they want in a fast food restaurant. I.e. good prices and new products. * Look at results of the market research, decide what the results tell me and make any necessary changes to my plan. * From my results I get, I will decide how I can make the best advertise and promote my new business, i.e. plan a marketing campaign. To find out any necessary information I will use: * "GCSE A-Z Business Studies" book by Arthur Jenkins * Exercise book * "Business Studies for you" text book by David Needham and
Marketing Promotional Strategy.
Marketing Promotional Strategy Product- A Marks and Spencer virtual mobile telecommunication network. This service would be run on one of the four major networks, mm02, Vodafone, Orange, or One2One. The pricing tariffs will be competitively priced to match the current markets prices. The user of the Marks and Spencer mobile phone will be sent news of special offers and deals, and other promotional advertisement by text message. This will include phone owner special offers and a point scheme where by every time they use a special offer sent to them by text message they will get special bonus points which will earn them credit for their mobile phone or money off their bill. This service will include special Marks and Spencer mobile phones, which will be exclusive to the Marks and Spencer owner. The Marks and Spencer network will be known as Marks and Spencer Mobile. Business Objective- The objective is to obtain and retain a loyal customer base that will hopefully spend more money and not shop at rival stores. The Marks and Spencer mobile phone will be based on the Orange network as this would make them compatible with other Orange phones making calls between them cheaper, this is more likely to happen as Orange has the largest market share. Marketing Objective- To create a mobile phone network and to advertise and send special offers to subscribers of the Marks and Spencer
Marketing Promotional Strategy - A Mobile Phone Network for Marks and Spencer
Marketing Promotional Strategy Product- A Marks and Spencer virtual mobile telecommunication network. This service would be run on one of the four major networks, mm02, Vodafone, Orange, or One2One. The pricing tariffs will be competitively priced to match the current markets prices. The user of the Marks and Spencer mobile phone will be sent news of special offers and deals, and other promotional advertisement by text message. This will include phone owner special offers and a point scheme where by every time they use a special offer sent to them by text message they will get special bonus points which will earn them credit for their mobile phone or money off their bill. This service will include special Marks and Spencer mobile phones, which will be exclusive to the Marks and Spencer owner. The Marks and Spencer network will be known as Marks and Spencer Mobile. Business Objective- The objective is to obtain and retain a loyal customer base that will hopefully spend more money and not shop at rival stores. The Marks and Spencer mobile phone will be based on the Orange network as this would make them compatible with other Orange phones making calls between them cheaper, this is more likely to happen as Orange has the largest market share. Marketing Objective- To create a mobile phone network and to advertise and send special offers to subscribers of the Marks and Spencer
