Quantitative Methods Management Report SURREY & HAMPSHIRE RESTAURANT SECTOR
MANAGEMENT REPORT SURREY & HAMPSHIRE RESTAURANT SECTOR MANAGEMENT REPORT SURREY & HAMPSHIRE RESTRAUNT SECTOR EXECUTIVE SUMMARY This report analyses the survey conducted by the Kingston University Small Business Development Unit. The survey was carried out in Surrey and Hampshire, and looked at restaurants in the area. The report states that large sized restaurants dominated the restaurant sector in the area of Surrey and Hampshire. The majority of these can be classified as being in the fast food sector, thus, they are company-owned franchises. This therefore indicates new small business should launch a fast food restaurant as this type of restaurant would be the most profitable market. As the summary measures have shown the business outlook of restaurants within the Surrey and Hampshire areas is bordering unfavourable and this is a damaging environment for new business and therefore they should be wary. However even though the outlook is bleak there is a potential to earn an average gross sales of £100,000 to £140,000. The company-owned restaurants also dominate the sector in Surrey and Hampshire, hence it may be a difficult market for small businesses to break into as company owned restaurants or franchises such as Mc Donald's are very well established with strong brand names and consequently have brand loyalty; this form of business also has large amounts of
Advertising Management and Practice.
University of Greenwich Advertising Management and Practice N5025 Individual Coursework Outline the strategic characteristics, which distinguish advertising from the other tools of marketing communications and identify the specific benefits, which derive from the use of advertising Written for: Mr Anthony Yeshin Written by: Patrizia Galeota Deadline date: Wednesday 2nd April 2003 Contents Page Outline the strategic characteristics, which distinguish advertising from the other tools of marketing communications and identify the specific benefits, which derive from the use of advertising. 3-15 Reference List 16 Bibliography 17 Appendix: Spot rates - Virgin FM 18-19 Macro regions 20 Outline the strategic characteristics, which distinguish advertising from the other tools of marketing communications and identify the specific benefits, which derive from the use of advertising "If marketing communications is to be effective, it is vitally important that we move from a situation of specialisation - in which marketers are experts in one area of marketing communications - to people who are trained in all marketing communications disciplines" (Schultz and Kitchen, 1997:7) Integrated marketing provides an opportunity to improve the precision and effectiveness of marketing programmes by handling all aspects of
Marketing Communications Plan For A Small Cleaning Service Company.
Semester One 2003/2004 MARKETING COMMUNICATIONS Coursework 2 / Report MARKETING COMMUNICATIONS PLAN FOR A SMALL CLEANING SERVICE COMPANY CONTENTS CONTENTS 2 EXECUTIVE SUMMARY 3 INTRODUCTION 3 1. Situation - Where are we now? 4 2. Objectives - Where do we want to go? 6 3. Strategies - How can we get there? 8 4. Tactics - How Do We Get There? 11 5. Action 12 6. Control 15 CONCLUSIONS 17 APPENDICES 18 BIBLIOGRAPHY / REFERENCES ? 24 EXECUTIVE SUMMARY The project at hand is to develop a marketing plan that works and is easily implemented for the client who is Mike Smith. The aim of this report is to outline the process used to prepare a marketing plan for a small business, AtHome Cleaners in this instance, in this report we shall make a lot of assumptions to achieve a viable marketing plan. AtHome Cleaning Services is run by Mike Smith who resides in Richmond, London. Mike now wants to expand his business and services to other Boroughs and neighbourhoods outside of Richmond. He has solicited the help and advice of Alice Moore and her staff, we are a consulting company that is linked to the local council office. We have experience in advertising to consumer and business to business markets, locally, nationally and internationally. Working closely with our clients we choose the right message and media offering the best possible return on their budget. We then
Comparative analysis of Marketing Communications strategies and mix for the Cola drinks in the UK.
Comparative analysis of Marketing Communications strategies and mix for the Cola drinks in the UK Introduction The Cola drinks industry is a highly competitive market that relies on various methods of marketing communications in reaching its target audiences. As a newly appointed Industry Analyst in the Cola drinks industry, I will produce a comparative analysis of the marketing communications and mix of Coca-Cola, Pepsi and Virgin Cola. I will briefly mention the smaller companies, such as supermarket own brands. I will research the different promotional tools, i.e. advertising, sales promotion, public relations, personal selling and direct marketing, each company uses. I will research to what extent they utilise these tools and how they use them in 'fighting the battle' for increased market share. I will explore the various media used, the message that the company is giving off, the image that is projected and how well the target audience is being hit. Background The cola industry is worth millions worldwide. The major companies in the market are Coca-Cola, Pepsi, and Virgin Cola (Appendix 1). The turnover for 2001 reflects the market share of each company. Coca-Cola had almost 40% of the whole carbonated drinks market in the UK in 2001 (Appendix 3). In 2001 it was the #1 top FMCG good with Pepsi not far behind at #10 (www.hoovers.com). Coca-Cola and Pepsi are
Coca-Cola markrting mix
Introduction Coca-Cola was invented in 1886 by pharmacist John Styth Pemberton in Atlanta, Georgia and is now the most recognised trademark in the world, with 94% recognition. The mission statement of the company is "The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business". In 1923 Robert Woodruff, former chairman of the Coca-Cola Company stated that Coca-Cola should always be "within an arms reach of desire". This mission has continued to drive the company's marketing strategy, enabling Coca-Cola to build a strong global presence in a world in which citizens on all continents are seeking to purchase leading brands. Marketing involves getting the right product to the right place, at the right time, at the right price and with the most suitable promotional activity. The key to Coca-Cola's success is it's marketing strategy. The company uses three main principles in its marketing strategy. These are acceptability, affordability and availability. Marketing Mix "The marketing mix is a marketing tool. It is a checklist. It focuses attention on the various elements of marketing needed to carry out the marketing strategy." (Marcouse, 1999, p65). It consists of four main factors. These are price, product, promotion and place cemented together by effective market research. However tourism writers argue the case for more P's. Boom and
![This report serves the formulation of an Advertising Communications Strategy for 'KJM Food Ltd.' [KJM] - a German blender and supplier of tea and speciality teas.](https://mbt-essays-prod-public.s3.eu-west-1.amazonaws.com/63542/listing/63542_1.jpg)
This report serves the formulation of an Advertising Communications Strategy for 'KJM Food Ltd.' [KJM] - a German blender and supplier of tea and speciality teas.
. Introduction This report serves the formulation of an Advertising Communications Strategy for 'KJM Food Ltd.' [KJM] - a German blender and supplier of tea and speciality teas. KJM wants to launch a new black tea brand, named 'SOUL' into the UK market. Black tea is one of the most popular hot beverages in Europe and originates from the 'Camellia Sinensis Tree'. It is derived from its leaves that have been withered, rolled, fermented, and then fired. Due to the nature of the product SOUL will be launched after the summer months. KJM has consulted the advertising agency 'Flavour' to assist in this matter and the following report summarizes the agency's recommendations based on results of several marketing examinations which can be found in detail in appendices attached. Flavour will define a clear, consumer-relevant USP, clear positioning against the market competition and recommendations for an effective Brand Media Strategy as the basis of an integrated marketing concept. Further more, the theory that "all advertising communications should be designed with a particular target market in mind, created to achieve specific objectives, and undertaken to accomplish the objective toward the target market within budget constraints" [Terrence Shimp] is followed through. 2. Situation Analysis In order to prepare an Advertising Communications Strategy for the launch of the new
Pepsi-Cola company review
INTRODUCTION Pepsi-Cola Pepsi's beverage business was founded by a pharmacist named Caleb Bradham who created a special beverage, a soft drink, in the back room of his drug store in New Bern, North Carolina (Pepsi Co, 2004). It has become one of today's leading soft drink with nearly $20 billion in worldwide retail sales (PepsiCo Inc., 2003), and like what coke has, Pepsi also has a variety of products in the world, such as Pepsi-Cola, diet Pepsi, Pepsi max, mountain dew and so forth. In this report, we will specifically focus on Pepsi-Cola, and the aim of this report is to summarize and analyse Pepsi's growth strategy as well as its marketing strategies. Firstly, the background of Pepsi Company and their products will be summarized. Secondly, four elements or components will be analysed in this report, which are based on: * Product * Price * Place * Promotion Finally, some recommendations relative to Pepsi's marketing strategy will be suggested. In order to make the information of this report accurate and forceful, several valuable sources were used to analyse. Those sources including: * Marketing textbook * Academic paper * Internet * Online business magazines BACKGROUND Pepsi Co. is a Multinational corporation, which extends over many countries; Pepsi and Frito-Lay merged in 1960, which named the new company Pepsi Co. Besides, Pepsi Co. has merged with
The marketing campaign for the project is going to be devised for the Coca-Cola Company.
CONTENT . Terms of Reference.....................................................................1 2. Executive Summary.....................................................................2 3. Business Objectives.....................................................................3 4. External Marketing Review 4.1. PEST Analysis...............................................................4 - 5 4.2. Microenvironment...........................................................6 - 9 5. Internal Marketing Review 5.1. Situation Analysis.........................................................10 - 12 5.2. Implemented Strategy..........................................................12 6. SWOT Analysis.....................................................................13 - 14 7. Selection of Strategies 7.1. Marketing Model Analysis..............................................15 - 16 7.2. Select Marketing Strategies...................................................17 7.3. Marketing Mix Decisions................................................17 - 19 8. Implementation & Budget Plan........................................................20 9. Control & Communication..............................................................21 0. Bibliography...............................................................................22 . TERMS OF REFERENECE The marketing
Discuss the importance of the notion of "involvement" for the purpose of designing a marketing communication campaign.
University of Canberra Marketing Communication Theory M Assessment 2: Major Essay 4. Discuss the importance of the notion of "involvement" for the purpose of designing a marketing communication campaign. Submit to: Professor Jonathan Wills Submitted by: Rachel, Lo Wai Kwan Student I.D.: u3003202 In the essay, I am going to discuss how important the involvement of target audience of a message is in designing marketing communication campaign. To have intensive discussion, I am going to state the meaning of marketing communication and involvement at first. Then literature reviews on this topic will be presented. After that, different points of view on the importance of the notion of involvement for designing marketing communication campaign will be discussed and some case studies will be provided. Lastly, a conclusion will be made. Marketing communication is a new developed topic thus there are many different definitions from different scholars. Nevertheless, marketing communication emphasizes promotion that is one of the elements of the marketing mix-product, price, place and promotion. Marketing communication includes all promotional tools and other promotional activities. There are five main functions: direct marketing, advertising, public relations, sales promotion and personal selling. According to Delozier 1976 in Fill 2002, marketing Communication is "The
Has the Marketing of McDonalds products been successful?
Introduction The aim of this assignment is to investigate whether the advertising of McDonalds' products has been successful. To achieve this aim I am going to undertake research from both the general public and McDonald's itself, and use referenced information from other sources such as encyclopaedias and the Internet. Background Information on McDonald's McDonald's Corporation Inc., a multinational fast food restaurant company, was founded by the McDonald brothers when they opened their drive-in restaurant in San Bernardino, California, in 1948. They began by selling the traditional fast-food products such as hamburgers, cheeseburgers, soft drinks and chips. By the mid 1950's the original McDonald's was generating $350,00 a year. In 1954, Ray Kroc, a salesman who was convinced that the McDonald's idea could work in other cities was appointed by the McDonald brothers to sell franchises and a second McDonald's was opened in Illinois in 1955. By the end of the decade 228 restaurants had been opened which generated $37.6m in revenues McDonald's continued to grow in the 1960s and during this period it adopted many of its well-known associations. In 1962 the golden arches were adopted as its trademark and Ronald McDonald was created as its official mascot. McDonald's also pursued several aggressive marketing campaigns during this period, including the very successful "You
