Cultural Similarities and Differences between EU Member States

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Greg Davies 12PCR

Cultural Similarities and Differences between EU Member States

There are many similarities and differences between the member states of the EU; these differences will vary from country to country but they will all have a profound impact on the way in which Tesco operates within their country.

Financial independence of the people of the country and the amount of disposable income people have will affect the way in which Tesco’s operates i.e. the more disposable income the more the people will have to spend in Tesco’s stores. This will affect the quality of the products that Tesco can sell in that country i.e. higher incomes mean that more quality products that are high in value can be offered to the customers.

In the Muslim country would the clothing have to reflect the countries religion. It would be important to sell long sleeve top and trousers for women to match the religion as they would have a limited market and reduced sales as a result of not taking into account the religion and effects of the country they are operating in. Muslim Women in Turkey are still treated differently to women within Europe as they are forced under Turkish religious law to cover all parts of their bodies when they are in a public area. Clothing ranges that Tesco offer must therefore be in accordance with these laws and be sold for members of the public to buy. Therefore the processes of Western European countries must be changed in order to operate in Turkey and similar Muslim countries like Bulgaria (12.2% Muslim). Tesco’s has recently encountered competition from leading clothing companies like Nike who have introduced designer Yashmacks which Tesco must now compete with in countries like Turkey. These Muslim laws have to be obeyed and women can’t be targeted on a Sunday as under Islamic law they aren’t aloud out. These laws have to be obeyed otherwise Tesco will be prosecuted and they will cease to operate in that country, it will also bring bad press for the business which will negatively effect Tesco’s.

Eastern European countries are cold so more bread may be eaten. This affects what products that sell and the amount of people that can work in these conditions. Warming foods are needed like bread and meat and these will have to be produced by Tesco’s in order for their products to be successful. As a result of the cold weather experienced in places like Poland different clothes markets may be targeted by Tesco as a result of the Climate;

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“Poland has a moderate climate. As a result, the weather tends to be capricious and the seasons may look quite different in consecutive years. This is particularly true for winters, which are either wet, of the oceanic type, or - less often - sunny, of the continental type.”

        As this shows there are extremely cold winters in Poland and this will affect the Clothes that Tesco’s sells in that country and the food that they produce will have to be as I stated above “warming”. This is shown in Poland’s staple foods, which are Rice, Pasta, bread etc. These are ...

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