An investigation into the relationship of stereotyping in different cultures.

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        Salmah Aslam

An investigation into the relationship of stereotyping in different cultures

Abstract

The investigation I carried out was based on the research done by Best and Williams (1990) where children in 25 different countries such as Pakistan Japan new Zealand etc where tested on stereotyping.  The aim of the investigation was to see the difference in the stereotyping in these countries

Introduction

Sex role stereotyping is a belief that describes how set behaviours such as attitudes rights and duties are appropriate and typical behaviours for people who are classed as being male and female.  Stereotyping occurs in everybody it allows us to simplify the world but in the cost that an individual is lost to a set of beliefs that are generalised.  Positive and negative stereotypes are abundant throughout the world and many of us are unaware that we use these stereotypes on a regular basis to make decisions that affect other people.  The area that I have chosen to do which sex-role stereotyping occurs at a very young age and in order to find how sex-role stereotyping can be measured and looked at objectively; I need to look at the developmental stage of sex-role stereotyping and what are the influences of such behaviours.    In a child the vital part of development is knowing what goes with being a male or female.  

Sex-role stereotyping occurs in all ages but is strongest between five and ten years of age (Ullian, 1981) it is also relevant to every culture and begins at a very young age (best& Williams (1990).  Many psychologists who have looked at sex-role stereotyping at different ages have found that children of at the age of two already associate certain tasks and possessions, children at the age of three to four can assign occupations, toys and activities with men and women,” (Ruble & Martin 1998; signorella et al 1993).  Martin (1998) & signorella et al (1993) also found that at the age of five children begin to associate certain personality traits with men and women, and such knowledge is well developed by the age of 8 or 9, such as house hold chores being done by women.

Many psychologists have concluded that sex-role-stereotypes is influenced through the environment, for children sex-role stereotyping can be created through TV, books, or even developed by parents.  By the age of 18, the average American child has spent more time in front of the TV then in a classroom, Morgan (1982; 1987) had found that in America elementary and high school students, those who had watched a lot of TV at the beginning of the study increased in the traditional sex role stereotyping a year later this clearer demonstrates the effect of the environment on stereotyping.  Aletha Huston and her colleagues (1984) had found that in commercials according to the product the design of the commercial was different weather it was for boys or girls.  Girl commercials where usually soft, fuzzy, with soft music in the background and when boys toys where being commercialised there would be loud fast and sharp with lots of quick cuts.  Fifty years ago books also portrayed sex-role stereotypical behaviour with three or four times as many girls being centrally part of the story but in modern day books it is still 2 to 1 (kortenhaus & Damarest, 1993).  But we must remember that TV and books are not the only source of impact towards ideas on children about men and women.

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As it has been proven the stereotypical behaviour is influenced by our environment then it makes it quite obvious it also depends on the environment a child is bought up Best and Williams have found that in different cultures children learn stereotypes differently children in Pakistan and new Zealand for example already have a clear stereotypes at the age of five whilst those in Brazil and France showed little stereotyping at 5 but more clearer stereotypes at the age of 8.  In Britain we live in a multi-cultural society and being a British born Ethnic myself I understand where ...

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