MARKETING PLAN FOR United Breweries Group VENTURING INTO SOFT DRINK BEVERAGE SEGMENT
MARKETING PLAN FOR UNITED BREWERIES GROUP VENTURING INTO SOFT DRINK BEVERAGE SEGMENT Submitted To: Submitted By(Group-I) TABLE OF CONTENT S.NO. TOPIC . INTRODUCTION > COMPANY'S MISSION > COMPANY'S VISION STATEMENT > GOALS > OBJECTIVES 2. EXTERNAL ENVIRONMENT ANALYSIS > PESTLE ANALYSIS > INDUSTRY OVERVIEW > PORTER'S FIVE FORCES ANALYSIS OF AERATED DRINK INDUSTRY: > COMPETITOR ANALYSIS 3. INTERNAL ENVIRONMENT > SWOT ANALYSIS > BCG MATRIX > GE MATRIX > ANSOFF'S MATRIX 4. Financial Pay Off 5. Marketing Mix: > Product > Place Price > Promotion > People 6. Organizational Structure INTRODUCTION United Breweries Group or UB group is a conglomerate of different companies with major focus on Alcoholic Beverages Industry. The company markets Alcoholic beverages under the Kingfisher brand and also have launch Kingfisher Airlines an Airline services in India with international flights operating recently. United Breweries is largest producer of beer with a market share of around 48% by volume. It is owned by Vijay Mallya. UB group has now greater than a 40% share of the Indian Brewing market with 79 distilleries and bottling units across the world. The company has assumed an undisputed market leadership with a national market share in excess of 50%. Through a process of
Six sigma methology for solving automotive engineering problems.
SIX SIGMA METHODLOGY FOR SOLVING AUTOMOTIVE ENGINEERING PROBLEMS ABSTRACT All engineering problems are dependent on multiple design variables and the solutions for these needs to satisfy different responses. Compromises in deciding values for these design variables need to be made so that all the functional requirements are met with in the budgeted cost and time. To arrive at the values for these design variables, there is a need to understand the main and interaction effects of all these input parameters on the response variables and hence, necessitates conducting scores to hundreds of experiments. Performing these numbers of experiments may not be feasible every time given the budget and cost constraints. Methods like DoE based on statistical basis are found useful in such scenario where the effects of all the input parameters are modeled with a minimum number of experiments. Application of mathematical tools to engineering problems poses several challenges in arriving feasible solutions and DoE is no different. This article describes the challenges that are faced in applying DoE to automotive engineering problems. A six-sigma based methodology thus arrived based on how these challenges were overcome with two case studies is presented in this article. Key Words: Design of Experiments, Response Variable, Automotive Seating System . Introduction The crucial factors that
Genetic Engineering
INSERTING HUMAN GENES INTO PIGS: I believe that this is a good idea. It will help to combat the problem of not finding organ donors for patients. Previously, pig organs would not have been able to be inserted into the human body, yet it can be possible with this scientific breakthrough. Many lives could be saved with this. However, this has not been experimented with much; so there could be bad effects that people are not aware of. SOMEONE WITH CYSTIC FIBROSIS MUST INHALE WORKING COPIES OF THE NECESSARY GENE SO THAT THE CELLS IN HIS LUNGS START TO WORK NORMALLY: Repeated lung infections and inflammation mean that the average life expectancy for a cystic fibrosis sufferer is only about 30 years. Research has shown that it is possible to deliver a 'good' copy of the CFTR gene to the lungs by inhaling it, and restore normal lung function. I think that if this idea can be perfected, then it will help a lot of cystic fibrosis sufferers. In 2004 scientists found that treatment with oral curcumin, the yellow pigment of the spice turmeric, corrected the principal physiological defects associated with cystic fibrosis. CROPS ARE GENETICALLY MODIFIED SO THEY ARE RESISTANT TO WEEDKILLERS: Genetically Modifying crops helps make farming more efficient, and can enhance other aspects of the crops. Tomatoes, for example, can be modified to prevent them from rotting. This can obviously
Method and Process used in Engineering Design.
Method and Process used in Engineering Design Engineering Design requires efficient and careful consideration to solve technical problems related to the satisfaction of human needs. A simple definition of design is to create according to a plan for a particular purpose. Design usually starts with a loosely defined problem for which many possible solutions exist. The engineering design process, which can be viewed as a particular type of problem solving, is an orderly, systematic approach involving iteration and decision making at each step. It can be illustrate by using flow chats or steps. They contain four main phases in order to avoid any risks occurring and help the design process successful. The four main phases are clarification of the task, conceptual design, embodiment design and detail design as shown in fig. 1 and fig. 2. The steps listed below represent one of the many possible ways of subdividing the design process. It is important to emphasize that the solution process is both sequential and highly iterative in nature. . Identifying the need 2. Defining the problem 3. Gathering information 4. Determining constraints and setting criteria 5. Generating alternative solutions 6. Analyzing the possibilities 7. Deciding the course of action 8. Specifying and communicating the solution 9. Implementing the decision 0. Verifying and evaluating the
There will come soft rains
"There Will Come Soft Rains" In this scene Bradbury uses many different, clever ways to describe the chaos and confusion which is occurring in the passage. The first of which, is the fact that the fire takes on a life of it's own. The language and direction used to describe the fire somewhat gives it an air of intelligence and hunger. Throughout the entire story, and especially prominent in this section, is the personification of the house. Bradbury uses a clever, effective use of personification during this scene which enables the audience to empathize with the plot and thus builds tension. Nowadays, humans are single-handedly destroying the planet. All of the new technologies that have been created to make life better are slowly destroying the earth. This is the warning that Bradbury is trying to get across to his audience. His use of personification warns that the fate of the house will be the fate of humans as well, if the current course of action is not altered. Near the end, the continued personification of the house intensifies as the house "dies". The spectacular way in which the house was destroyed is a comment on mankind's pending demise. A tree branch falling through the kitchen window and knocking over some cleaning solution sets the room ablaze. The house tried to save itself. It turned on sprinklers and sent mechanical mice with water to put out the flames, but
Genetic Engineering in agriculture
Genetic Engineering in agriculture - Essay Introduction Genetic Engineering is the technical manipulation of an object from the natural world in a way in which it would provide a benefit to humans. Genetic engineering is also known as recombinant DNA technology which means changing the genes in a living organism to produce a Genetically Modified Organism (GMO) with a new genotype. Various kinds of genetic modification are possible such as inserting a foreign gene from one species into another, forming a transgenic organism; altering an existing gene so that its product is changed; or changing gene expression so that it is translated more often or not at all [1]. Genetic engineering is also sometimes called bioengineering, genetic manipulation, gene technology and biotechnology i.e. the industrial use of biological processes. Why is genetic engineering used in agriculture? Genetic modification is used to grow crops in some parts of the world. Genetic modification (GM) involves copying the genes which govern a particular characteristic from one organism and transferring them to another organism. An example of a GM crop is Soya. The Soya is genetically modified so that it is tolerant to the herbicide glyphosate [4]. This would reduce the usage of insecticides and herbicides therefore less money is spent by the farmers and the condition of the crops would be better. How
Case study of engineering professional
CASE STUDY OF ENGINEERING PROFESSIONAL Students and ID Rashid Al Kaabi (3631092) Hadeer Al-Yasery (3632921) Jehan Ammouche (3636276) Majd Khantomani (3651884) Subject Engineering Management 2 Subject Code BMO3851 Lecturer Michael Stewart Date 02 September, 2004 Summary This report gives an insight about how Mr. Valli Navaratnam developed professionally as an engineer. He has worked in several places and in different roles throughout his professional life, his first role was an assistance engineer at Jaffeerjee Brothers Ltd where he did electrical maintenance of the plant, his second position professionally was being a electrical engineer at State Development and Construction Corporation where he was responsible for the installation and commissioning of electrical control plants associated with control of sluice gates in hydro dams, after that he took the same title at a company named Colombo Commercial Co. where he was responsible for the design, installation and commission of industry electrical installations in the tea and rubber industry. All the mentioned positions took place in Sri-Lanka. He then moved to Bahrain and took the role of a system control engineer at a company named Bahrain State electricity directorate. Afterwards he moved to Australia where he to the role of a quality control engineer at a company named Organisational Robert Bosch (AUST) Ltd.
Personal statement - chemical engineering
What you want to study at university and why * Specific aspects of the courses that interest you Fluid mechanics, etc * Examples of coursework you have completed Extracted capsaicin from chilli peppers and wrote a report about how to produce a drug out of this with benefits testing etc for lonza * Practical work you have enjoyed As above or think of chem eng ones * Books, articles, etc. you have read related to the subject area None, yet * Work experience or voluntary work in this area None * Conferences you have attended None * Personal experiences that lead to the decision to take this subject I have always enjoyed the practical side of the sciences I study as it allows my to use what ive learnt from reading and note taking into a scenario which I can test and alter to prove theories correct. When looking at chemical engineering as a potential degree course I felt it fitted my passion and style of work perfectly. Being able to take chemical reactions and make them applicable in real world scenarios such as.... My experiences throughout most of my school life has been thinking of ways in which things I have learnt in lessons can be applied into the real world, whenever I hear of new world difficulties such as climate change and renewable enery concerns I think of a way in which what I have learnt can be applied to these issues and how they can help. Utilizing
The Ethics of Genetic Engineering
Genetic Engineering - A good thing or not? Genetic engineering is the artificial modification of the genetic code within a living organism. Genetic engineering allows for physical changes in the subject beyond what would be considered 'naturally' occurring. Genetic engineering occurs usually when genes are taken from one organism and inserted into another. Some of the resulting effects become known, but most stay hidden, manifesting as long term mental effects usually. The known effects are usually short term - physical and noticeable. Ones first insight into genetic engineering may be that it is a solution to all of society's ills and the world's problems. People could fashion themselves a perfect child - a perfect world could exist, theoretically. The truth is far from that concept as we are still today not sure of the many side effects genetic engineering may cause. Genetic engineering has been an incredibly controversial issue since 1997, when Dr Ian Wilmut first revealed his cloned sheep - Dolly. Dolly shared the exact genetic makeup of her mother, and looked exactly as her. However, this success was in some ways regarded as a failure; dolly was the only success of 245 attempts. Another field of genetic engineering is that of genetically modifying crops and plants. Critics say that GM crops are unethical because the crops threaten the environment. Genetically
What is Genetic Engineering?
What is Genetic Engineering? Genetic engineering is an umbrella term which can cover a wide range of ways of changing the genetic material - the DNA code - in a living organism. This code contains all the information, stored in a long chain chemical molecule, which determines the nature of the organism - whether it is an amoeba, a pine tree, a robin, an octopus, a cow or a human being - and which characterises the particular individual. Apart from identical twins, your detailed genetic make-up is unique to you. Individual genes are particular sections of this chain, spaced out along it, which determine the characteristics and functions of our body. Defects of individual genes can cause a malfunction in the metabolism of the body, and are the roots of many "genetic" diseases. Genetic mapping Our understanding of our genetic makeup is being greatly expanded by a systemmatic mapping process known as the Human Genome Project, carried out internationally with enormous commercial and government funding. Smaller projects are also drawing the genetic map of pigs, chickens and some other organisms. As this work proceeds, individual genes are being identified for various functions and especially for medical conditions. Sometimes it appears that a single gene is responsible, for example in cystic fibrosis, but most conditions seem to be caused by more complex sets of factors, both
