Business Research proposal
Business Management HL Business Research Proposal Research Question: Should Couture Design & Development (a buying agency for crafted garment and accessories) employ better use of technology in supporting their clients Theoretical Framework: The syllabus areas that would be covered during the research study are: * Marketing * Accounting & Finance * Business Tools * External Influences The reason why I chose this question is to evaluate whether Couture Design and Development can continue to be competitive and offer value services, to its clients, by just using traditional methods of business and communication such as mail and telephone. an assimilate the costs it incurs while supporting its suppliers (manufacturers). Couture Design and Development is a buying agency sourcing high value hand crafted garments & accessories through trusted and established suppliers. CDD manages the buying process end to end through quality checking of sampling to final shipment of goods. Couture DD while serving the needs of its customers, delivers all its sampling and sourcing information through courier packages. While doing so, it does not only waste time but also incurs other extra cost which has an impact on the business. For instance Video conferencing during the decision making process of fabrics, colours, styles etc. This not only saves time but also saves the costs for both the
Research Methods.
Introduction There are basically two main research methodologies available to tourism researchers, which include: Qualitative Research and Quantitative Research. Firstly, definitions of these methods will be presented. Then, similarities and differences of the qualitative and quantitative research will be identified. Next, their usual distinctions will be discussed in different perspectives, which will be summed up by the implications of the two major researches and conclusion. Part 1: Definition of the Research Methods To begin with, let us define what is qualitative and quantitative research as to ease the understanding of the forthcoming discussions. Although there are dissimilar definitions by different writers, I have summarized the main points as the followings: Qualitative Research is commonly not concerned with numbers and entails gathering a great deal of information about a small number of people. The information collected is normally not presentable in numerical form and it is used to understand human's behaviour and situation(Veal,1997). Besides, it generally avoid the workings of objective, scientific research(Cunningham,1999). In addition, it tends to be naturally explanatory, directional and is designed to bring out issues
Bottled Water Research Plan
If I were representing the agency, following would be my Marketing Research Proposal. Market Decision Problem Is there a possibility for BMC to enhance customer delight over existing market of branded, unbranded packaged water and soft drinks offerings and establish itself as a profitable player with considerable market share in certain customer segment and/or geographic regions? Research Objectives . Which market segment to target? Standard, Premium or Bulk segment? 2. Is Price the only factor driving sales for unbranded packaged water? Will customer buy alternate branded packaged water, if available at same outlet? 3. Identify customer desires in various income, age and geographic strata. Use this information to predict emerging trends. 4. Identify product/packaging differentiation methods being used by existing players. Establish any linkage with customer buying preference. 5. Study market players and their market share, branded as well as unbranded; on basis of region and product segment. Identify any potential easy market region/segment. 6. Identify customer preference for various water characteristics like Color, Taste, Fragrance, Flavor, and Aerated/Plain. Research Plan Data Sources * Primary Data Source: The primary reason of the market research is to identify consumer preferences that can help to promote a new product in an existing market with
Market Research Proposal
Table Of Contents: Commercial Bank of Africa's (CBA) Background Information: 4 .1 History: 4 .2 Current Situation: 5 .2.1 Banks In Kenya 5 .2.2 Commercial Bank of Africa (CBA) Latest Development: 5 .2.3 Services Offered By Commercial Bank of Africa (CBA): 6 .2.3.1 Corporate and Institutional Banking: 6 .2.3.2 Personal Banking: (Current and Savings Account): 6 .2.3.3 General Services: 7 .2.4 Situation that Lead To Marketing Research: 7 2 Literature Research: 8 3 Problem Definition: 11 3.1 Decision Problem: 11 3.2 Research Problem: 11 3.3 Research Objectives: 11 4 Research Design Methodology (Primary Data): 12 4.1 Exploratory Research (Qualitative Research): 12 4.1.1 Interviews: 13 4.2 Descriptive Research (Quantitative Research): 14 4.2.1 Survey Method That Can Be Used: 15 4.2.1.1 Telephone: 15 4.2.1.2 Mail: 16 4.2.1.3 Internet Survey: 16 4.2.1.4 Personal Method: 17 4.3 Issues Of Discussion: 18 5 Time Frame: 19 6 Study Limitations: 22 6.1 Random Sampling Errors: 22 6.2 Administrative Errors: 23 6.2.1 Data Processing Error: 23 6.2.2 Interviewer Error: 23 6.2.3 Interviewer Cheating: 23 7 Budget 24 8 References: 25 8.1 Books: 25 8.2 Brochures: 25 8.3 Journals (On-line): 25 8.4 Newspapers: 25 8.5 Personal Communication: 25 8.6 Websites: 26 9 Appendix: 27 9.1 Interview Questions: 27 9.2
Microsoft Market Research
Microsoft Market Research Market Research Microsoft needs information if they are to make good decisions. They need information about their target market to help them create a successful marketing mix. One way of gaining that information is by carrying out market research. Market research is a cost-effective way of finding out what people believe, think, want, need or do. There are various types of market research. Microsoft needs to decide what market research methods are most likely to give them the information they need. Businesses, which are mainly product, orientated risk spending a large amount of resources launching a product, which proves to be a failure. Researching the market helps reduce the risk. Microsoft should focus research and design effort onto products, which have a chance of success in the market place. When the product is launched a carefully researched product stands less chance of failing. Stages of Market Research Market research will help Microsoft to find answers to questions about the market. * What is the target market for the X Box? * How can Microsoft use the X Box to increase market share? * What is the right price to set that will maximise profits and be affordable to as many people as possible? * What are the right promotions to use that will appeal to Microsoft's target market? * Where's the best place to sell the X Box? * What do
Types of Market Research
market research Market research is when you find out how many people would want to buy the product offered for sale. If there is not a very big market for the product, then a lot of money could be wasted on producing a product which not many people will buy. It could even cause a business to go bankrupt. Therefore, it is very important that market research is carried out very accurately. Usually, market research tries to answer the following questions: . What feature of the product do they like/dislike? 2. Are people willing to buy the product? 3. What price are people prepared to pay? 4. Location of the selling point of the product? 5. Type of customer who buys the product? 6. Type of promotion that will be effective? 7. What the competition is like? Businesses also need to know about the consumer wants to be more competitive. There are two main types of information that can be gathered from market research: Quantitative information: Information about the quantity of something e.g. 'What percentage of teenagers eats a certain type of chocolate?' Qualitative information: Information where an opinion or judgment is necessary, e.g. 'What do customers think about a particular product?' or 'Why do more men than women buy a certain company's products?' Both types of information can be gathered as a result of: . Primary research, or field research 2. Secondary
"Positivist researchers adopt a quantitative methodology and carry out surveys and questionnaires - Interpretevist researchers adopt a qualitative methodology and carry out interviews and ethnographies - Drawing on examples of research skills, Explain why
Page 1/6 Tom Hall "Positivist researchers adopt a quantitative methodology and carry out surveys and questionnaires. Interpretevist researchers adopt a qualitative methodology and carry out interviews and ethnographies. Drawing on examples of research skills, Explain why?" In this essay I will look closely at the strengths and limitations of both positivist and interpretevist methodologies in my attempt to explain why the different researchers work in the way they do. Positivism was traditionally known as the "scientific approach". The basis behind the scientific approach is the assumption of validity in collected empirical data. Positivist researchers then use this collected data to formulate laws to account for the happenings in the world around them. The Scientific theory incorporates methods and principles from natural science to help with the study of human behaviour. Positivists feel that with systematic investigations and analysis of data they can best understand what's really happening. Followers of the Scientific approach also believe that the interpretevist view is undermined by being overly subjective - by taking too much account of the undeniable likes and dislikes, half truths and prejudices that cloud the human perspective. Positivists believe that their way of researching issues helps to distinguish good solutions from current fads. Positivist views on
An analysis of an interview - David Dimbleby interviews Donald Rumsfeld: Panorama special.
An analysis of an interview - David Dimbleby interviews Donald Rumsfeld: Panorama special The Iraqi crisis has been a much talked about issue for a very long time. The U.N has sent out people to seek out information about the Saddam Hussein regime, and what he was 'getting up to'. Many arguments and disputes where all over this issue. Countries who where opposed to this where called cowards - maybe they where just sensible. Interviews have been taken, which are about this big issue. David Dimbleby interviewed Donald Rumsfeld - The ministry of defence for the U.S.A. From this interview I am able to examine how the media works around this issue. The first I noticed was the setting in which this interview was in. It looked very homely, but at the same time, quite professional. In the background I could see a number of nations flags; including an American flag. As there is a series of flags in the setting, this must mean that it is quite a professional area - as you probably wouldn't find a series of flags in some ones home. Behind where the two people where sitting there was a few ornaments. This gave it a homely touch, which in turn gives it a relaxed scene. In this interview there wasn't any live audience. This could possibly mean that the interview was pre recorded, and that parts could have been edited. Editing is a huge advantage for the media. It allows people to cut
Research methods – (Psychology).
Research Methods - (Psychology) When carrying out any type of research several decisions need to be made for example the choice of method, the research design, factors associated with the design, measuring and improving the reliability of the study, measuring and improving the validity, selection of participants, relationship between the researcher and the participant, investigator effects, analysis of data and the ethical considerations. The choice of method- Loud noise has a disruptive effect on performance in a memory task for this hypothesis laboratory experiment would be suitable as it has several advantages. This is the ideal form of the experiment because there is the possibility of good control of all variables. Replication is good. The independent variable that is manipulated by the experimenter and the dependent variable is the one that is measured. Events, which are complex, can be simplified, of natural world by breaking them down onto simpler component parts. It is generally easier to eliminate confounding variables. The greatest advantage of the laboratory experiment is that it allows us to establish the cause and effect relationships. However this method also has some disadvantages: - In reality total control is never possible. The results maybe affected by extraneous variables, experimenter bias, volunteer bias, sample bias and demand characteristics.
Marketing Research Proposal
Name: Suzanne Brownlow Matric No: 200508783 Class: BAMK2_45 Module Title: Principles of Marketing Research Module Leader: Ronnie Ballantyne Marketing Research Proposal A shot of Music Festivals, a dash of Alcohol Sponsorship all mixed together with young people: Is this good promotion or does it leave a bad taste in Society? Contents Introduction 3 Rationale 4 Introduction For the following proposal the issue of alcohol sponsorship being the key financial, dominator within events, such as music festivals, which are a popular phenomenon with the under 30's today, will be researched. The report will begin with a literature review which will help identify the key themes taken from secondary data sources. This will clearly indicate the area of research which this proposal intends to address. This will then follow on to the methodology that will be used to research the topic. The proposal will indicate that both quantitative and qualitative methods will be used as to obtain a thorough view on the topic. The methods that will be carried out are believed to be methods that will attain the best information for the research. Rationale Throughout the years there has been a huge increase in the amount of music festivals taking place in Britain; however the scale of these festivals has increased dramatically, partly due to the growing
