Determinants of fast food consumption in Malaysia
Determinants of fast food consumption in Malaysia ________________ Research Background In recent years, the major food consumption trend in developing countries is that more consumers are eating increasingly more meals outside of their homes and most of the growth in away-from-home eating has been in the fast food sector. The interest shown at the national and international levels concerning the fast food is derived from the scarcity of time in a competitive and dynamic. According to Atkins and Bowler (2001), emphasis is increasingly being placed on quick meal solutions due to the busier consumer lifestyle and dual-working families with children. Consumers lead increasingly busy lives, meaning that the time available to cook meals is being squeezed between work and leisure commitments. Cooking for many has ceased to be a leisure activity and instead is a chore. Consequently, this has placed more emphasis on fast food items. Fast-food is a rapidly growing industry in the world as well as in Malaysia, especially in the urban areas. Moreover, the food diversity in Malaysia is an implicit characteristic of the diversified culture of the country amongst the different regions within the states. Traditionally, Malaysians like to have home-cooked meals. However, going along with the times and due to the increasing awareness and influence of the western culture, there is a great
Fast Food Analysis
McDonald's vs. Wendy's: A Financial Comparison VS MBA680: Financial Reporting and Analysis Table of Contents . Introduction 2. Executive Summary 3. Company Overview 4. Ratios a. Capital Solvency b. Liquidity c. Return on Investments d. Profitability e. Asset Utilization f. Financial Market 5. Conclusion 6. Appendix: Financial Statements and Ratios Introduction This paper will compare the financial aspects of McDonald's and Wendy's to each other, and the industry, from the personal investor perspective. We will look at certain ratios, financial statements, and company strategies. The results are based on a 5 year time span (2002-2006) and the primary sources of information are the SEC 10-K filings, company's websites, and trade publications. Executive Summary McDonald's is an icon and Wendy's a local Ohio business trying to grow itself into a national chain. Both companies offer relatively the same menu, hamburgers, French fries, soft drinks and for the health conscious, salads. McDonald's offers a little more variety in their menu, which includes seasonal specials, like the highly addictive, yet now defunct, McRib Sandwich, and they serve breakfast. Wendy's offers a little more flexibility in their menu and emphasizes the variety of sides you can get with any combo meal like side salads, chili, and baked potato. Each company has ventured into other
KFC andthe Global Fast Food Industry (703).
KFC and the Global Fast Food Industry (703) . The five-force analysis suggests that KFC faces a very active and rigorous competition. · There is extreme rivalry in the fast food industry. There are more then a hundred other fast food businesses that KFC competes with. · Statistics show that there is always threat of new competition as there are new chains developing from time to time in the industry. The reason behind such a threat existing is due to the fact that the industry is a highly profitable market. · There a various number of substitutes that KFC faces as competitive forces such as fine dining, different fast food concepts such as Mexican, Chinese, Italian etc. · There is not a significant pressure from supplies in terms of bargaining as there are also a vast number of supplies available to supply the fast food Industry. · When it comes to bargaining between seller and buyer, there is heavy competition, due to the fact that there are many other fast food chains with the same restaurant concept as KFC, with whom KFC competes with. 2. The competitive factors to be considered to succeed in the fast food industry: - · To succeed a fast food chain should always be working in improving their quality of food they offer to their consumers. · The development of new product from time to time is critical to stay on top of the market; consumers always look forward
Business plan and marketing research for a fast food retaurant in Petaling Jaya- Kuala Lumpur.
.0 Welcome to Bob & Lloyd's. Bob and Lloyd are brothers and they own a manufacturing company which has a good reputation of providing a good service to customers. Their aunt has left a legacy of £ 100,000 for them recently. Due to the credit crunch, the manufacturing business is heading to a downtown. Last year (2009) they generated a turnover of £ 1,250,000 and a gross profit of £ 160,000. Generally an employee in Bob & Lloyd's earns an average salary of £ 15,000 p.a. With their legacy, they have decided to start a new fast food business in town. Since they want to keep up their good reputation, they will provide a good service with good and high quality ingredients. And they want to take some of their old staff in to the new fast food restaurant. Since they have decided to introduce a new taste to the town, they are going to start a Kebab restaurant. Kebab is an Arabic style food which is very delicious and filling. 2.0 Marketing. 2.1 Entitle of the business. I suggest a name for the new business, as it is an Arabic food "Tastes of Arabia". 2.2 Analysis of market. I will assume the city area for this analysis as Petaling Jaya- Kuala Lumpur. 2.21 Market analysing according to PEST analysis. According to the Malaysian Act of Food (Act 281) every food product company have to have a license to sell food. To sell any kind of food, the seller should follow the
Fast food- persuasive writing
Fast food Persuasive Fast food is an easy and convenient way to get food as it is ready to eat at a moments notice. How ever, many people including me have very negative things to say about unhealthy greasy fast food, even though it is popular around the world. There has been an explosion of business making fast food In the United States where many people believe it is perhaps too popular. In most streets one can find a variety of fast food restaurants throughout many countries, and the most popular is McDonald’s. How ever Fast food can affect health and people minds. Fast food affects us in many negative ways. People who are professionals in medicine do not agree with this kind of food and the way it is prepared. It is pretty much is common knowledge these days. The majority of the foods served at fast food restaurants contain an insane amount of calories, tonnes of fat (including evil Trans fats), and are high in pretty much everything else a sensible person would want their food to be low in. To cut a Long story short, it is the kind of food you want to avoid eating. The reason why there is such concern for example would be that people in United States eat fast food everyday and their children are more motivated to eat unhealthy food. Being overweight is a huge problem nowadays. In many cases individuals suffer with heart problems and respiratory problems and some
Burger King / Fast Food Advertising Report
Burger King / Fast Food Advertising Report Burger King is a reliable burger company which has had its ups and downs. In 1974, it came out with a slogan of "Have it your way" and at this time it also had a 4 % market share. Burger King's idea was to have the customer have their burger done their way rather than a standard burger. In the early 80's Burger King was trying to keep sales growing so they had to keep changing their advertising. In 1982 "Battle of the burgers" and "Aren't you hungry for a Burger king now?" were the slogans used. In 1983 "Broiling vs. frying" and 1985 "The big switch". All these ads throughout the years helped increase market shares from 7.6% to 8.3% from 1983 to 1985. "Search for herb" was a slogan used by BK about a person that has never tasted a whopper burger, this campaign was supposed to increase market share by 10% but in reality only increased it by 1% it was a disaster. In 1986-1987 "this is a burger king town" and "best food for fast times" brought a lot of attention to the company. In 1988 "We do it like you do it" was used often but a year later they came out with two new slogans which confused the customer. In 1989 "Sometimes you gotta break the rules" and "BK tee vee" with MTV and Dan Cortese with "I love this place". This was another huge setback for BK because people on the go and parents found this ad loud and irritating. BK at this
The Marketing Report: Opening a Fast Food Business
The Marketing Report TO: FROM: DATE: SUBJECT: Opening a new fast food restaurant . BACKGROUND INFORMATION From all the research I have carried out I have been able to find out what people want and what the competition is like. This information links back to my original task, of opening a new business and make it survive. This links in because in order for my business to survive I will have to know what the people want and how I am going to persuade people to but my fast food rather than the competition's fast food. Marketing mix is the combination of factors that help the business sell their product. These four factors are the product, the price, the place and the promotion (also known as the 4 P's). It is important for my business to get the marketing mix right because if you don't sell the right product the product won't sell and therefore you won't make a profit. If you don't sell your product at the right price, either you will make it too high or too low. If you made the price too high little or no people will buy the product meaning you won't make a profit. If you made the price too low then you may sell a lot of the product but you wont make a lot of profit because you are selling at a low price. As well as the product and the price being an important factor, the place you decide to sell the product is very important. It is important because if you try
The effect of fast food on Britain.
Contents . Front cover 2. Contents page Secondary data 3. An Introduction to Fast Food Primary Data 4. Fast Food Questions 5. Map to Show the Location of Fast Food in Bridgend (for use with Q1) 6. Street Pedestrian Count (for use with Q2) 7. Manager's Questionnaire (for use with Q3, 5, 6 + 6a) 8. Manager's Results (for use with Q3, 5, 6, 6a) 9. Customer Questionnaire (for use with Q4) 0. Customer Results (for use with Q4) 1. Data Collection and Recording 2. Data Collection 3. Data Description 4. Data Analysis 5. Data Interpretation 6. Data Conclusion 7. Evaluation of the Project 8. Acknowledgements An Introduction to Fast Food Fast Food. Britain. McDonalds. These words create a business that affects most of us on a daily basis. Fast Food is food that can be bought whenever you want it, for a cheap price and have a variety of food to suit everyone. Growth of McDonalds McDonalds rapid growth began on the streets of South London. From this early start we accepted "the big M" a common sight. The explosion growth of this major company has ricocheted its effects up through the heart of England. The channelled growth between Liverpool and London started in the capital, due to the population density in this area. At first Wales, Scotland, and most of Ireland were neglected from the plans of the multinational corporation. Factors affecting the growth of a
Small business development of Fair Fast food restaurant.
Title: Small business development of Fair Fast food restaurant Executive summary This report covers the content that analysis of the Fair fast food restaurant is how to successfully operate and survive in the cutthroat market as a small business starter. Fast food and organized catering is nothing new to Hong Kong. Through SWOT analysis, we may easily find that Fair fast food had 12 years history in Hong Kong fast food industry and it is well-known as serving mainly Chinese food and its menu is frequently changed with seasonal favorites; secondly, it sufficiently concentrates on employees' development in order to improve their work performance. Furthermore, the cost of raw materials and shipping can also be reduced through economies of scale; lastly, its' menu design is outstanding and designed around four time segments to cater for different needs of customers. However, Fair fast food always gives the customers the images that it is a copycat, always copy the food recipe either from café de carol; further more, it suffered food quality control and financial instability. Upon the aspects of external environment analysis, the Fair fast food has positive condition like increasing "Not cooking" young couples, economic downturn period, food preference of younger and teenagers, its' ascendant location in Kowloon, and Hong Kong is an attractive traveling city will make more
Market Research
Table of Contents Introduction 2 .1 Business My Idea 2 .2 My Skills 2 .3 Projects Aims & Objectives 2 .4 Business Aims & Objectives 3 .5 Methodology 4 .6 Mission Statement 5 .7 SWOT 6 .8 PEST-G Analysis 8 .9 Target Audience 11 .10 Business Structure 12 Marketing Mix: 13 .11 Product 13 .12 Place 13 .13 Promotion 13 .14 Product for my business 13 .15 Place for my business 13 .16 Promotion for my business 13 Market Research: 13 .17 Primary Research 13 .18 Secondary Research 17 .19 Sampling 17 .20 Questionnaire graph 17 .21 Results 17 .22 Location 17 .23 Target audience 17 .24 Materials 17 .25 Transportation 17 .26 Communication 17 .27 Labour 17 .28 Image of location 17 .29 Qualitative decisions 17 Finance: 17 .30 Cost of the site 17 .31 Breakeven Graph 17 .32 Cash Flow Forecast 17 .33 Profit and Loss 17 .34 Discussion of Finance 17 .35 Bibliography 17 2 Evaluation 17 3 Appendices A-J 17 Introduction .1 Business My Idea My idea is to set up an established franchise. Thus a Subway Franchise. My decision was based on the idea that there is a gap in the market for this particular business especially in the South Norwood area. The only well known sandwich outlet is Subway and although it is already a well-established brand name, I believe that in the correct location my own store will have the potential to make a lot of profit and survive.
