Mohammed Ali Noor
Task 4 p3 Aims and Objectives
Aim
Aim is long-term vision or goal of a business. The business aim can be for one year to ten years or more. The main aim of a business is what they are doing and why they are in business. They usually relate back to the ownership of the business for example a large PLC aim is to make profit for their shareholder while a small sole traders aim could be survive the first year.
Objectives
Objectives are specific measurable targets which help achieve the aims of the business. They usually are short term for example a shop wants to increase bread sales by 5% with in three months. Objectives help business to be clear on what they are doing. It also sates how and when they plan to it.
Argos LTD
Argos' aim is to sell products such as furniture, electrical good's, toys, and leisure goods. In addition they also have gone into credit cards, home insurance, pet insurance and car insurance. They also want to increase market share and open new stores. They also want to employ new staff and run Argos more efficiently.
