INTRODUCTION: I have been assigned to compare and contrast the two businesses I have chosen and consider the following; I must research the market nature which the business operates on and the important consumer laws of the businesses.
TESCO: the market of this business has been a successful for this business for the method they used in achieving there are as follows:
This business has been successful because of its powerful brand and its reputation for value and low prices and also being customer focused. This business has been strong in the public relations and advertising the building in the catchment areas of the local people, this local approach to marketing appears to marketing to be a key driver for success. Tesco has a wide range of affordable products including its own label products; it seeks to provide excellent customer service and a broad appeal through good better and the best caters for the widest consumer audience.
WEST HAM CHICKEN AND CHIP SHOP: This business main purpose it to serve food to their customers, food like chips, fish, sausages and chicken. This business market nature is quite simple than the market nature of the larger business Tesco. This business is a minor business because of this it has no market nature it runs when its able to meet their aim and make profit.