Describing Businesses

Authors Avatar

McDonalds are one of the biggest restaurants and franchise in the world, because of its hamburgers.

McDonald's is the leading global foodservice retailer. A franchise is that a business name can be sold to a company or an individual.

The franchisees often pay a fee so that he can get the decorations from the large business.

However the franchisee can only sell the franchisor’s products.


The purpose of McDonalds is to make a big profit of course, but McDonalds wants to provide food services all over the world.

Size and Scale

There are more than 31 000 local restaurant in the world. So McDonalds has more than 400 000 employees so it is a large business.

Join now!

( )


McDonalds are independently owned and operated. It's a franchise which means you basically buy the name, brand, and make money off of it.

Barry’s Butcher And Dhillon Supermarket are being run by 2 people so it’s a partnership A partnerships is between two and twenty people of course this business is only being run by two people, so it’s a partnership. Before when two people ...

This is a preview of the whole essay

Here's what a star student thought of this essay

The essay is structured well, with clear subheadings. However, it becomes incoherent at times with the grammar being incorrect. For example "Before when two people setting up a business together they are drawing a deed of partnership" makes no sense. Also, I have a query with the formality of this essay. It tends to be very colloquial, and this is not to be advised for a formal piece of coursework. The outline is there with this essay, but there is plenty of work to be done!

This essay is able to display knowledge throughout the essay, but lacks any real analysis. For example, it is able to note that McDonalds is a franchise, yet there is no clear explanation of what this means. I would've liked to have seen the essay explore what a franchisor offers to help set-up, other than the brand alone. To add to this, this essay could've explored a few ways the franchisee pays the franchisor. This ranges from percentage of revenue, percentage of net profit to a fixed fee, so there is plenty of scope to explore here. The same can be seen for all sections of this essay - if the terms were explained rather than just stated, the analysis would've have been much stronger. It was nice to see they posed a disadvantage of being a sole trader. Simply offering advantages and disadvantages at GCSE level is a great way to gain marks, as it shows understanding and application.

This essay ably picks a variety of businesses, using McDonalds, Tesco and a couple of local firms, yet the description is incredibly brief. There are a wide range of terms used in this essay, such as franchise, PLC, sole trader, etc. If this essay had elaborated on these concepts, it wouldn't have been too hard to achieve harder marks.