Differences between Persuasive and Informative Advertising

Informative advertising is where emphasis of advertising or sales promotion is to give full information about the product. This type of advertising is trying to build trust at customers that means to make the product more credibility, so the quality of the products will be known as good. Moreover, these advertising shows whether it is helpful to customers as showing a new product/service that make customers life better. The important part of the advertising is the context, whether the context is helpful to customers and also the way of giving information to them, whether it’s trustful. The products advertised are usually technology items or services. This advertising will both show the advantage and disadvantages of using those products/services.

In summary, Persuasive advertising is to persuade customers to purchase the products. Informative advertising is to give fully information about the products in order to make trust at customers.