How do Carrick compete 4 p’s
Price
There are many different prices within Carrick travel because they have many different products but also within the product groups they have a wide range of price. This is important because some people are not as rich as other people so they can’t afford the same holidays. Which means if they did not have the different prices then they would lose customers which would affect their annual turnover and they could go broke. The prices of holidays range from the hundreds of pounds to thousands of pounds. Carrick travels have to research what prices they choose for their prices. When they are researching their prices they have to look at their competitors prices and ask potential customers what they think a respectable price would be.