Which site design is more appealing and why?
In Amazons web page, there is seems to be no main layout, although the colours are appealing the page looks disorganised due to what seems to be the lack of organisation in the layout.
Waterstones’ web page layout seems organised. It shows clear indications that they have cut the price of their specialized product which is books. The colours that Waterstones have decided to use are plain, for the most part of the page, which does not give an appeal. They use colours to highlight they’re deals which gives the page more appeal and attracts the consumers attention.
Which site offers the best view of the items?
Amazon shows the items so that you can see most of the sides of the item. Waterstones only show the front page; therefore Amazon shows the best view of the item.
What strategies have been used by the online shops to encourage consumers to buy?
Strategies that have been used in Amazon to encourage consumers to buy are, that they show consumer ratings of the products and show discounts on the homepage.
In Waterstones strategies that have been used to encourage consumers to buy is their consumer ratings and their bright coloured advertisements on there discounts.
Which site delivers the best delivery option?
In Amazon the delivery options are as follows;
- You can have a next day delivery, (the price was not verified)
- You can have an express delivery, (the price was not verified)
- You can have an evening delivery, (the price was not verified)
In Waterstones the delivery options are as follows;
Delivery of items below £15 is as follows:
First class - £2.60 for the first item, then 60p per additional item
Second class - £1.60 for the first item, then 60p per additional item
Courier delivery of goods under £15 has a standard charge of £4.99
All UK deliveries of goods over £15 carry no shipping charge, unless you chose first class or courier delivery.
Immediate
First class - £2.60 per item
Second class - £1.60 per item
Courier delivery - £4.99 per item
Which methods of payment can be used?
In Amazon methods of payments can by credit card either;
Visa, Delta, Visa Electron, MasterCard, Eurocard, American Express, Maestro, Solo.
In Waterstones methods are payments are as follows;
You can pay by any American Express, MasterCard or Visa credit card, Switch or Delta debit card.
Which is the most advertised site?
Amazon is a company that solely runs on profits from internet shopping and therefore advertises they’re website more than Waterstones which most of its profits come from shops. Waterstones advertise they’re shop, more than website.
My Conclusion
Amazon and Waterstones are both safe ligament companies that provide secure webpage’s that allow you to shop in the comfort of your own home. They both have different page’s in which they give you mostly clear information of the product you are looking for. My personal chose of website, would be Waterstones because of the clear layout, in which items are easy found.