Graphic Design : Producing a Graphic Product
Intro
I am a graphic designer and in this case study I am going to describe and explain the processes involved when a client asks me to mass-produce a graphic product.
During the case study I will be covering the following topics:
* One off, batch and mass production
* Cost and availability of materials
* Systems and control (example: lithography)
* Cost of systems
* Input-process-output
* Quality control
One-off
If I was to design and make a one-off graphic product, such as a special 100th birthday card for the pope:
Labour: Designing- no. of hours x hourly rate. E.g. If it took me 2 hours to design and make card and I was paid £20 an hour, 2 x 20 = £20
Materials: Paper, ink, embossing etc. E.g. £4
Sundries: Phone calls, faxes, postal costs, etc. £1
Total cost - £25
Cost per unit - £25
Batch
For example, if I was making a batch of 25 'Good luck' cards for the British Olympic swimming squad.
Labour: Designing, no. of hours x hourly rate E.g. 2 x £20 = £20
Materials: Coloured paper, ink, etc.£6
Sundries: Phone calls, faxes, postal costs E.g. £4
Digital Photocopying: 25 items x 10p = £2.50
Total - £32.50
Cost per unit - £1.50
Mass
For example, if I mass-produced 100,000 Easter cards for Bastins:
Labour: Designing. No. of hours x hourly rate. E.g. 1 x £20 = £20
Materials - Coloured paper, etc, or designing E.g. £20
Sundries - Phone calls, faxes etc, E.g. £20
Offset lithography printing - 0.1 p per unit = £100
Total - £160
Cost per unit = o0.16.
As I have used special colours and finishes for the examples stated here, the cost is a lot higher than it would be if I was using one basic colour design. Although the more I produce of a graphic product, the price goes up, the price for each individual unit is cheaper with the more I produce.
Intro
I am a graphic designer and in this case study I am going to describe and explain the processes involved when a client asks me to mass-produce a graphic product.
During the case study I will be covering the following topics:
* One off, batch and mass production
* Cost and availability of materials
* Systems and control (example: lithography)
* Cost of systems
* Input-process-output
* Quality control
One-off
If I was to design and make a one-off graphic product, such as a special 100th birthday card for the pope:
Labour: Designing- no. of hours x hourly rate. E.g. If it took me 2 hours to design and make card and I was paid £20 an hour, 2 x 20 = £20
Materials: Paper, ink, embossing etc. E.g. £4
Sundries: Phone calls, faxes, postal costs, etc. £1
Total cost - £25
Cost per unit - £25
Batch
For example, if I was making a batch of 25 'Good luck' cards for the British Olympic swimming squad.
Labour: Designing, no. of hours x hourly rate E.g. 2 x £20 = £20
Materials: Coloured paper, ink, etc.£6
Sundries: Phone calls, faxes, postal costs E.g. £4
Digital Photocopying: 25 items x 10p = £2.50
Total - £32.50
Cost per unit - £1.50
Mass
For example, if I mass-produced 100,000 Easter cards for Bastins:
Labour: Designing. No. of hours x hourly rate. E.g. 1 x £20 = £20
Materials - Coloured paper, etc, or designing E.g. £20
Sundries - Phone calls, faxes etc, E.g. £20
Offset lithography printing - 0.1 p per unit = £100
Total - £160
Cost per unit = o0.16.
As I have used special colours and finishes for the examples stated here, the cost is a lot higher than it would be if I was using one basic colour design. Although the more I produce of a graphic product, the price goes up, the price for each individual unit is cheaper with the more I produce.