- Blackpool’s decline
Blackpool began to decline in the mid-to-late 20th Century, as people had more disposable income, and package holidays in combination with cheaper air travel made holidays abroad to areas such as France and Spain became far more popular and common, resulting in Blackpool receiving less visitors per year. As an attempt to make Blackpool holidays more attractive, hotels and restaurants reduced prices, but this meant that the crowd that Blackpool attracted moved downmarket, resulting in many young, unruly visitors who were simply looking for a ‘good time’ and led to an increase in anti-social behaviour due to the availability of cheap alcohol. This led to rejection of Blackpool as a tourist destination by families, further leading to its decline.
- Blackpool’s rejuvenation
There are currently attempts to rejuvenate Blackpool as a tourist resort. There has been a £300 million investment into Blackpool, to attempt to build up a new promenade, as well as better road and rail access. In addition to this, areas such as the Winter Gardens have become publicly owned to make further investment easier, and there have been contracts with Merlin Entertainment to further update Blackpool into a modern tourist resort. There was also an attempt for Blackpool to win the investment of a supercasino complex, to further aid its rejuvenation. However, this was instead awarded to Manchester. Rejuvenation in Blackpool is definitely aiding its recovery, but it is still a long way off from its heyday in the 1950s.