• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse the adverts for Very Hollywood by Michael Kors and Spark by Liz Claiborne. How effective are they in selling their products?

Extracts from this document...


My advert analysis Analyse the adverts for ?Very Hollywood? by Michael Kors and ?Spark? by Liz Claiborne. How effective are they in selling their products? The two adverts I am analysing are ?Very Hollywood? by Michael Kors and Liz Claiborne?s ?Spark?. Michael Kors? ?Very Hollywood? uses a variation of denotations and connotations. It is framed in a long, two shot of model Carmen Kass and another male model in the position of her partner. This shot connotes that both the background and foreground are important in the advert. The soft warm colours and high key lighting signify happiness, glamour and positivity. Carmen Kass is the centre of attention with a pack shot of the product in the bottom right corner. ...read more.


The target audience of this advert is women between 25 -35 and the secondary target audience could be the partners of these women. This is because they would be the ones aspiring to a celebrity lifestyle. Furthermore the model is around that age. The advert draws on the target audience?s desires of a perfect world emphasising the fact that if you don?t get the product you will not have a celebrity lifestyle. This advert is full of happiness and establishes passion for the product. With a mixture of presentational and psychological techniques Liz Claiborne?s ?Spark? is a romantic advert compared to ?Very Hollywood?. This medium ? close up, two shot has many similarities and differences to ?Very Hollywood?. ...read more.


The female model is the focal image with the male model on side view. The target audience is males and females between 20 -28. This is because romance and love is something the audiences would want to build and have. They can buy the perfume for each other, then as the slogan says ?and just like that ... it begins?. The advert draws on the target audiences desires and stereotypes. The advert makes the audience fear that by not getting the product they will fail in their love life. To conclude, I think the ?Very Hollywood? by Michael Kors advert is the most effective. The advert is simple and straightforward. The background and foreground appeal to the audience?s desires and stereotypes of a perfect life. The product and meaning behind it has been very carefully thought about. Furthermore, the product is professional and classy. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. The two media adverts I have been studying and analysing are Bionicle and Barbie ...

    The child model in the Barbie advert resembles the Barbie doll, she is blonde with blue eyes and her expression is a mixture of happiness and awe. She is "perfect" so by using her to model the Barbie doll, young girls assume they will become like her and purchase it.

  2. An analysis of two adverts

    Clinique and Garnier both use pictures of likeable animals in their adverts. This is very effective as it draws the reader because of the image of the animal; only after looking at the animal will the reader look around for what the advert is promoting.

  1. Compare the two in terms of how they attempt to sell their respective products ...

    Whilst at the same time we hear 'If Carlsberg made holidays they would probably be the best in the world.' This advert cleverly blends the normal, realistic male fantasy with the realms of fiction and almost makes fun of the stereotypical male in order to sell their product.

  2. Advertising on T.V.- How important and effective is it?

    with an emphasis on showing the product, and perhaps a simple jingle, which would stick in people's minds more. Today, the emphasis has changed, and most adverts try to grab your attention first, and introduce the product later. For example, recently there was a television advertisement showing a lion prowling in a cage with a baby in.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work