Analyse the adverts for Very Hollywood by Michael Kors and Spark by Liz Claiborne. How effective are they in selling their products?

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My advert analysis

 Analyse the adverts for ‘Very Hollywood’ by Michael Kors and ‘Spark’ by Liz Claiborne. How effective are they in selling their products?

The two adverts I am analysing are ‘Very Hollywood’ by Michael Kors and Liz Claiborne’s ‘Spark’.  


Michael Kors’ ‘Very Hollywood’ uses a variation of denotations and connotations. It is framed in a long, two shot of model Carmen Kass and another male model in the position of her partner.  This shot connotes that both the background and foreground are important in the advert. The soft warm colours and high key lighting signify happiness, glamour and positivity. Carmen Kass is the centre of attention with a pack shot of the product in the bottom right corner. The model is wearing a captivating peach coloured maxi gown while on the red carpet and the male model is smart and classy wearing a suit and tie. The red carpet depicts the sense of celebrity lifestyles, paparazzi and Hollywood, linking to the name of the fragrance. The shot is taken outdoors with paparazzi in the background. The male model is looking at the female model, highlighting the fact that this perfume will make everyone turn and look at you. The target audience of this advert is women between 25 -35 and the secondary target audience could be the partners of these women. This is because they would be the ones aspiring to a celebrity lifestyle. Furthermore the model is around that age. The advert draws on the target audience’s desires of a perfect world emphasising the fact that if you don’t get the product you will not have a celebrity lifestyle. This advert is full of happiness and establishes passion for the product.

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With a mixture of presentational and psychological techniques Liz Claiborne’s ‘Spark’ is a romantic advert compared to ‘Very Hollywood’. This medium – close up, two shot has many similarities and differences to ‘Very Hollywood’. By using this shot we can see closeness of the advert and models. The soft warm colours such as an orange hue and gold and the soft high key lighting give the sense of romance and a nostalgic lifestyle. The advert illustrates             that this fragrance brings happiness to your love life. The advert is set inside and has a ...

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