History of Nissan in North America

Nissan first came to the United States to sell vehicles in 1958 and began importing and making Datsun vehicles in the United States under the Nissan Motor Corporation, U.S.A. (NMC) name in 1960. In 1990, Nissan North America Inc. (NNA) was created to coordinate all of Nissan's various activities in North America to enhance the design, development, manufacturing and marketing of Nissan vehicles. In 1998, the two organizations merged operations under the Nissan North America, Inc. name. NNA's mission is to provide all Nissan and Infiniti employees and dealers with the tools they need for constant improvement and consumer satisfaction. Headquartered in Gardena, California, NNA coordinates all operations in the United States, Canada, and Mexico including automotive styling, consumer, and corporate financing and engineering.

Nissan North America, Inc. markets seven vehicle lines through 1,100 dealers in the continental United States through its Fleet Sales operation. In addition to the all-new Altima, the vehicle lineup includes the Sentra, Maxima, Xterra, Pathfinder, Frontier, and Quest.

Synopsis of Cranston Nissan Case

Cranston is a city under the Providence County in Rhode Island State.  Cranston Nissan is in the business of selling new and used automobiles and providing automobile maintenance services. Cranston Nissan is also the only authorized Nissan body shop in town.

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Steve Jackson, the General Manager of Cranston Nissan has just received a letter from Sam Monahan, a customer who has experienced a serious breakdown in service.

Highlight of Order of Events

  • August 28, Mr. Monahan dropped his car off for repair of rust damage in the following areas:
  • Roof-along the top of the windshield
  • Left rocker panel-under drivers door
  • Left quarter panel – near end of bumper
  • Rear body panel – under license plate.

Between August 28 and September 13 Mr. Monahan experienced customer service at its worst.  His vehicle went into the shop ...

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