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FedEx Corporation Strategic Management Project. FedEx provides many benefits to its customers. The shipping industry, however, is one of extreme competition. Not only are customers confronted with the choice of carrier, they are also confronted with a
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MKTG 2260 Business Venturing Business Plan Honey Bunny Kids' Club Evelyn Stella Rena Emy Lecturer: Madanjit Singh Course Coordinator: Dr Gray Mankelow Table of Contents Pages .0 Executive Summary 6 .1 The Honey Bunny Kids' Club and its Founder 6 .2 Mission Statement 6 .3 Vision 6 .4 Values 7 .5 Competitive Advantages 7 .6 Financial Forecasts 8 2.0 Business Description 8 2.1 General Description of Business 8 2.2 Industry Background 0 2.3 Products & Services 1 2.3.1 Cat A: Toddlers' Group (6 months to 5 years old) 1 2.3.1.1 Indoor playground/nursery 2 2.3.2 Cat B: Kids' Group (6-12 years old) 2 2.3.2.1 Game room 3 2.3.2.2 Creative space 3 2.3.2.3 Beach activities 3 2.3.3 Cat C: Adolescents' Group (13-20 years old) 4 3.0 Marketing Segment 5 3.1 Target Market 5 3.2 Pricing 7 3.3 Competitions 9 3.3.1 JWT Kids Club 9 3.3.2 eXplorerkid 9 3.3.3 The American Club Singapore 20 3.3.4 Swiss Club Singapore 21 3.3.5 Orchid Club 22 3.4 Advertising & Promotions 22 3.4.1 Advertising 22 3.4.1.1 Broadcast Media 23 3.4.1.2 Print Media 23 3.4.1.3 Outdoor Advertising 24 3.4.1.4 Internet Advertising 25 3.4.2 Promotions 25 3.4.2.1 Lifetime Membership 25 3.4.2.2 Early Bird Discounts 26 3.4.2.3 Quantity Discounts 26 4.0 Operations Segment 26 4.1 Location 26 4.2 Zoning Regulations 27 4.3 Labour Supply 27
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