The history of Guccio Gucci
The history of Guccio Gucci 920's-In 1921 Guccio Gucci opens a small luggage and saddlery company in Florence, selling exclusive leather goods created and produced by the best Florentine craftsmen. 930's-Within a few years time, the Florence shop attracted a sophisticated clientele. This overwhelming success prompted the opening of a new shop in 1938 on via condotti in Rome 940's-In 1947 the first of Gucci's icon products, the bamboo handle handbag, was introduced 950's-During the 1950's the trademark striped webbing, which was derived from the saddle girth, became a great success. The moccasin with metal bit is introduced and becomes another icon product. Guccio Gucci dies in 1953 whilst the company was enjoying a period of great renown. With the opening of the New York store in 1953, Gucci starts to build a global presence. 960's- Stores open in London, Paris and Palm Beach, bringing Gucci's success to the key markets around the world. Grace Kelly, Peter Sellers and Audrey Hepburn help make Gucci synonymous with Hollywood chic. In 1966, Gucci creates the icon flora silk scarf for Grace Kelly. Jackie Kennedy carries the Gucci shoulder bag, which is known today as the 'Jackie O'. At the end of the 1960's the company adopts the legendary GG logo. 970's-The Far East is targeted for international expansion, and stores are opened in Hong Kong and Tokyo. 980's-In the early
Business Planning - set up a business.
TASK 1 In order to achieve my course in Business Planning, I've been asked to set up a business. My chosen business is to set up a tea room in the high street of Smethwick in Birmingham. It has come to my attention through market research that in Britain, 165 millions cups of tea are drunk everyday. Hence, I've realised that in my area, it seems to be lot of young people aged 16-24. So I come up with the idea of a modern tea room. A modern tea room is a room where people come to have a cup of tea or coffee, sometimes with a sandwich, snack or some soft drinks. I expect my potential customers to be young people aged 16-24, but also some adults from 24 and above. My location as stated above is the High Street of Smethwick. I decided to choose This because it's a commercial area and attracts a lot of people, as it's the main road used by people to commute to work, school and other places where ever. It's also a central zone, which link businesses, schools, and the central market to people's houses. One of the strongest reasons of choosing this location is the fact that there is a lack of businesses that offered hot drinks, as mostly they are located in the City centre and some tourists sites. I would offer hot drinks: tea of different varieties, including iced tea, decaffeinated teas, fruit and herbal tea. I would also add as accessory products coffee, hot and ice cream,
New Product Presentation to Management
Natalya Kashirina ENC 3213 Professor Trewick 8 October 2009 Happy Paws The pet industry has exploded with thousands of new pet products. This makes it harder than ever to know which product to choose for your dog. The Environmental Working Group at Johnson & Johnson took samples from dogs and discovered that the animals were polluted with many of the same chemicals that humans are which makes sense, considering our pets live in the same environments we do. One way to take some steps to make our dogs healthier is to switch to natural pet care products. Many of us have already switched to natural shampoos and soaps, getting rid of all the ones with questionable chemicals. Now it is time to do the same for our dogs! Happy Paws has solutions to all of your worst canine quandaries; a wide range of all natural shampoos, sprays and eco-friendly dog products that solve common problems. From Dry Dog instant clean to tear stain removal, from dry, itchy or allergic skin to calming a nervous anxious or overactive dog. The products are all cruelty free and use only better than human quality ingredients which make them safe, gentle and highly effective. Our herbs and botanicals are all ethically harvested and sustainably grown by a select group of independent farmers. We don't use SLS or parabens in our products and they are all safe for puppies. In addition, our bottles are
SWOT analysis Wal-mart
Wal-Mart SWOT Analysis Strengths * Established name brand that is identified with reasonable to cheap pricing and bargain pricing. * Wal-mart is a store that most individuals when they are on a low budget and still want to buy what they set out to buy - visit. * Wide network of stores and therefore it is accessible to all types of individuals whether they are of wealthy means or not. * The organization is able to buy in bulk and gain huge bulk discounts that are not available to other organizations and is able to pass on the discounts and pricing benefits to the customers thus further solidifying its reputation as a bargain store * The organization deals in all types of goods from clothes to electrical items, from jeweler to garden equipment and therefore caters to a wide range of individuals and needs. Weaknesses * In the last few years the organization has faced much litigation from employees accusing it of unfair employment activities - especially from its female workforce that has given the organization a bad reputation as an employer. * The organization has also earned much negative publicity for its strong arming tactics and squeezing suppliers of profit margins by threatening to take its business elsewhere. * The goods that are sold by Wal-mart from its Chinese suppliers in the past year have been marred by many different cases of health and safety hazards. *
Crime in Britain during the war
Question 3 Oliver Latham During the years of the Second World War the British Isles were a hub of activity; factories churning out munitions and people working the land for a 'better more efficient' Britain. But was this new found patriotism just a façade to cover up more unlawful activities. Statistics show a significant increase in crime during the war years but this does not necessarily reflect the British people as a whole. Looting was allegedly a big problem in large towns or cities where possessions were taken from bombed out buildings. Source G conveys this point as it focuses on the subject of looting during a bomb raids by AFS officers. The officers are shown to have stolen a number of valuables from a bombed out house including jewellery. This source is useful and reliable as detailed research into war crime had been undertaken before making the source. However it is an entertainment film so some details must have been dramatized. Other evidence supports Source G. For example records of the time that describes twenty cases of looting of which 'ten involved members of the Auxiliary Fire Service'. There were also reports of a 'black market' trade in fake AFS uniforms where looters would pose as officers so that they could loot homes. 'Our Sergeant says loot as much as you like
Health and beauty partnership with Oasis.
HEALTH AND BEAUTY PARTNERSHIP WITH OASIS At the last managers' meeting it was agreed to invite external franchise operators to submit tenders for setting up their franchise operations within each of our stores. I am pleased to report that Oasis have been successful in attaining the franchise and they expect to commence "moving in" as soon as is practical. All their products are made from natural ingredients without chemical additives and the products are not tested on animals. As many of you may know up till now they have confined their sales to mail order and the occasional craft fair. All their packaging has been in brown wrapping paper. Oasis is now trying to expand by setting up outlets in approved shops and it is going to up its profile. Their range of health and beauty products will be sold initially at our Exeter shop under their "Oasis" brand names, however the overall scheme will be marketed under our name. We will be monitoring this operation very closely and are aware that sales of their products might detract from our brands. It is a distinct possibility that Oasis will add some of our products to their list and they will be marketed under the Oasis label. In the meantime we will carefully monitor the sales of the Oasis products in order to see if they do attract custom and to see how they affect the sales of our own brands. HEALTH AND BEAUTY PARTNERSHIP
SWOT Analysis ExxonMobil
SWOT Analysis ExxonMobil Strengths * A long established name that has been in existence for over one hundred years. This gives the customers a sense of security when dealing with the organization. * The organization has diversified into many different areas of the energy industry and has many strong brands under its main umbrella group. * The organization in the past has been able to survive without much damage to its reputation even after the Exxon Valdez oil spill. This is partly due to a few reasons, the good corporate citizenship of the organization, the correct and appropriate crisis management and crisis communication management strategy. * The organization has been innovative in the past and continues to be very innovative currently too by spending a lot on research and development to come up with more efficient and effective ways to manage the energy resources and reduce the negative impact to the environment. * The organization has a global presence and thus has access to a wider customer base and a larger market than other energy companies. * The organization has a very strong presence in both India and China, the emerging markets that have been known to increase their energy demands exponentially thus the organization has been profiting from this at a higher rate than most other organizations. Weaknesses * The organization has been accused of not doing
Human relations in the business world.
Human relations in the business world People live in a society, in which every person interacts with each other, and people are always under the influence of human relations. Human relations play their important roles in different social environments of the society, so human relations can be defined in different terms. Today, I focus on the human relations in business organisations and market. For any business organisations, the market can be divided into internal market, external market and interactive market, and human relations are involved in all the three markets. As in different markets different parties are involved, such as customers, employers and employees, human relations can therefore be defined as internal, external and interactive human relations in business organisations and market. In order to operate business effectively and efficiently maximising the profit, business organisations should deal with all of them properly and carefully. External human relations are the most traditional relationship between organisations and customers, which most of people should be familiar with. Customers are the consumers, and they purchase tangible goods and seek intangible services all the time; organisations are the producers who produce goods and supply services to satisfy their customers as much as they can. The external relations between organisations and customers
St.Leger Harley Davidson.
INTRODUCTION St-leger Harley Davidson is based in Doncaster, it is an American based retail motorcycle store aimed at providing a full range of sales and services of all products manufactured and supplied with the official Harley Davidson brand name. Harley Davidson decided to become a private limited company because it was easy and inexpensive to set up and because there was two directors they would be able to make decisions easily, quickly and chose who they wanted to be shareholders. Harley Davidson would also be able to keep control easily of the entire branches world wide, this is important if they wish to protect how the brand is used and portrayed. The main disadvantages of becoming a ltd is there is a lack of capital due to no share issue and there is no benefits from the economy of scale, (e.g. bulk buying, cheaper buying etc). OBJECTIVES ? 1.TO INCREASE THE MARKET SHARE. -Harley Davidson aim to increase the market share because they know that the higher their market share the more recognisable they will become (you can always identify the major market leaders) and the more profit they will receive. ? 2.TO INCREASE AWARENESS OF THE BRAND NAME. -The more people that recognise the brand name the more customers that Harley Davidson will get, it may also boost reputation and encourage people to become part of the Harley Davidson lifestyle and increase the market
Product Life Cycle
Product Life Cycle Businesses decide to introduce a new product when sales when sales of existing products are declining. A new product can increase market share by either appealing to a different age range to its main target or by appealing to everyone because it is new. For example, products such as televisions or computers are constantly changing due to updated technology, therefore newer products are more highly demanded, and therefore it is easier to market to market them. By saying that the product offers newer technology and better designs, the customers are immediately drawn towards it. Introducing a new product to any business is expensive, and runs a risk to the company. This is because even before the new products is created; the research and development department has to research into the needs and wants of the consumers. If they fail to do this all correctly, or if another rival firm brings out a similar or better product, then all the money spent on research and even advertising would have been wasted. If this were to happen, the business would have to consider making staff redundant or declare them selves bankrupt! Every product has its own life cycle, and there are four stages of this life cycle, illustrated on the graph below: A. Research and Development B. Introduction C. Growth D. Maturity E. Decline Point A is the point before the new product is