Critical Review of Ashleigh Harmer.

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Critical Review of Ashleigh Harmer

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Folk Devils and Moral Panics, 3rd Edition, Stanley Cohen, Routledge: London, (2002).

The mass media has long been represented as of paramount importance in controlling social norms and accepted moral behaviour. In his cornerstone text, Folk Devils and Moral Panics, Stanley Cohen united both sociological and criminological discourse and provided theorists with foundational developments in the field of labelling theory. Within this text Cohen examines how the media reacts to incidents of crime, and the methods the media undertake in their reporting of crime, and how these reports effect public perceptions of crime. While Cohen is preceded by the work of Howard Becker, and most notably Charles Cooley in regard to the introduction of labelling theory, there can be no doubt that Folk Devils and Moral Panics provide a well-structured and continuously relevant study of deviance.

As mentioned in the title of his text Cohen centres his study on the occurrence of moral panics, where, 'A condition, episode, person or group of persons emerges to become defined as a threat to societal values and interest'. A moral panic can become all encompassing if a strong relationship between society and the mass media is formed. In order for a societal concern to swell, the media must communicate these concerns, effectively transferring the issue into different areas both geographically and socially. Therefore, the media find opportunities to raise awareness, and the importance of a single issue. A crime that is relatively minor or isolated in frequency, such as a case of benefit fraud in Masterton shifts from becoming a factual small story to gripping the nation in panic as it graces the cover of a monthly magazine. The incident, that simply occurred as an isolated event in a small town has become a national issue just by the techniques applied by the media. Cohen states that each society has a different set of morals and values relating to deviancy and that the media, aware of these differences commissions specific information, and presents in a processed state, already judging events to correlate with the viewpoint of society.

The second aspect that Cohen develops within Folk Devils and Moral Panics is based on labelling theory, a theory that has been recently explored by John Braithwaite's work into shaming processes and issues regarding the reintegration of offenders into society. The integral stage of Cohen's seven-part sequence to a deviant disaster is the reaction stage, an issue that was grossly ignored preceding this text. Reaction, comprising of both attitudes and opinion in a social or formal, for example, legislative, level impacts greatly in labelling theory, the focus of primary and secondary deviance events that formulated with the work of Howard Becker. Labelling theory ascertains that once an offender has become processed within the judicial system, and has become branded as a deviant, the likelihood of re-offending is great. According to Becker this is due to the offender acting in a self-prophesising manner. If they have been labelled a deviant, why should their behaviour disprove their reputation? The media contributes to social reaction by exaggerating and distorting events, or even going as far as to predict deviant behaviour will occur ahead of an event. According to Cohen, the media also use symbolisation to create an opinion within tone and use of metaphoric language. For example, the isolated event in Clacton, 1964 where a dispute between a group of Mods and Rockers eventuated into every youth scuffle nation-wide being termed 'a Clacton'. This single event that was widely discussed in the media created a moral panic and turned Mods and Rockers into overnight folk devils, that is identified a group as deviant and created the illusion that anyone that fit the description of identifying with the group was deviant.
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In order to illustrate his theory Cohen consistently refers to a single case study based around conflict between a group of Mods and Rockers in Clacton. The event took place in 1964, in conservative Britain, and the resulting uproar from both society and the press vindicated these groups, labelling them deviant and created the illusion of folk devil status. With the increased attention of this issue, that is youth deviancy, came a sharp increase in the targeting and policing of similar groups. In a cyclical model Cohen explains that one incident snowballed into a nation-wide focus of youth ...

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