• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Textual Analysis of James Bond

Extracts from this document...


This essay will be analysing the differences between two James Bond trailers - "Dr. No" in 1962, directed by Terence Young and "Quantum of Solace" in 2008, directed by Marc Forster through the use of representations, codes and conventions, uses and gratifications, the narrative and institutions. Both trailers adapt the use of a male protagonist and attractive females to appeal to the audience; strong elements of violence and action used with a complex narration of a 'chase' creates the apparition of the genre of adventure. Due to these factors, we can assume that the above trailers target adults - trailer "Dr. No" targeting from the age 35 and above of both genders, while "Quantum of Solace" at a younger age of 25. ...read more.


There are so many different aspects in a tralier that can capture the audiences attention no matter how boring its' storyline really is. The one feature that is present in both trailers are the exposure of bombs and guns and fire in the scenes, this connotes the violence that exists in James Bonds film - the character's world and to express the dangers that the characters present faces. These are usually focused in the camera's view so to intimidate and to attract the audience. The James Bond movies are, in a sense, the epitome of "coolness". The one convention that portrayed all these aspects is, no doubt James Bond himself. Sean Connery in "Dr. No" is the classic representation of James Bond; even in this time, he is still considered the perfect representation of the character; he was what every middle-aged man desired to be. ...read more.


Only few excerpts of the film was displayed in short instances. The Bond movies all started when Harry Saltzman gained the rights to the James Bond book. He initially did not go through with making the flim, instead Albert R. Broccoli wanted the rights to the Bond books and atempted to buy them off Saltzman. Since Saltzman did not want to give the rights to Broccoli, the two men formed a partnership to create the Bond films. Two companies are created by Saltzman and Broccoli for the film-making of the James Bond films; the Danjaq, who was to hold the rights to the film and; EON Productions, which was to produce the film. Throughout the years, many productions begin to support the James Bond films. Icons of MGM and Columbia are visible from first few scenes in "Quantum of Solace". ?? ?? ?? ?? Textual Analysis ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analyse and review the use of docudrama in the flim 'let him have it'

    There are various techniques used in this scene to create effects such as sympathy for Derek. Firstly, there are a wide range of camera angles which are focused mainly upon Derek instead of Chris. This is because the director is focused on getting the audience on Derek's side, to do

  2. analysis of trailer: Quantum of solace

    There is good use of special motion effects in one of the scene where bond fall off the building crashing through the glasses. It uses the slow motion to show the high definition of sudden movements to heighten the level of tension and suspense.

  1. Compare the way cultural difference is represented in two films (East is East and ...

    This is shown by the use of a long shot which lets everyone see his emotion. The ending of 'Crash' is set during the night which complements the theme of sadness and depression as Graham's brother has died as an outcome of racism and also the night may connote the end of something big.

  2. How does Casino Royale reflect the Media of Trailers?

    The audience are given false fear because they are positive Bond will save her; it is enthralling. A pan shot follows, this is a camera movement with the camera body turning to the right or the left. On screen it scans the space horizontally.

  1. How and why have Bond films changed over time? Refer in your answer to ...

    This shows his physical strength is high and also that he is very determined. Furthermore he looks and acts very young which attracts the female audience to the film. When Bond is on the train to go to Casino Royale, he meets Vesper Lynd for the first time.

  2. Analysis of Top Gun

    office after breaking "Top Gun's" rules of engagement. The first was when Maverick flew under the 10,000 feet limit. The second is when Maverick did that circus stunt fly-by after defeating Jester. Goose is a simple family man, who just wants to fly without any hurdles. You can see the worry Goose is in as he fiddles with his hands by scrunching and rubbing it together.

  1. Shakespeare in love Analysis

    On the other hand, colour would be less important to the director, compared with him showing that he could make a realistic film - because I people world prefer a film that was to their taste, rather than to the tastes of a 16th century audience (after all, fashions do change with time).

  2. Genre & Narrative

    They include the dark, unsettling music, fake scares, death and blood. A western movie will have guns, horses fighting, shootouts, villains, hero(s), the desert, dramatic music and western clothing. Gladiator The film Gladiator is about a successful Roman General known as Maximus, who only wishes for the battle in Germany

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work