Mcdonalds Marketing Mix
The Marketing Mix and Its Constraints McDonalds - the marketing mix is applied to products in McDonalds in many ways: McDonald's are looking at different ways of saving energy and the planet. One way was that they collected waste from eleven of their restaurants where it was later collected and recycled to produce electricity for local buildings. A McDonald's spokesman said the experiment had cut its carbon impact by fifty four percent in Sheffield. Mc Donald's became the first fast tune chain serving coffee from ethical sourced growers. The deal for the fair trade coffee from South and Central American farms has been certified by the rainforest alliance. Product: Menus give customers a choice of what they want to order/eat. Therefore McDonalds develops menus on what customers want to gain maximum profits. The company gains such information after going through the process of market research. However the customer's requirements change over time. To keep customers happy and the company up to date with customer's needs and wants, the company should monitor customer's preferences. In order to meet these changes, the company introduce new products and phase out old ones, this will continue over time. The company know that items on the menu will vary in popularity. Their ability to generate profits will vary at different point in the products life cycle. All products
McDonalds Marketing Analysis. Explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen.
Introduction In this assignment I will explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen. The marketing techniques I will talk about are SWOT and PESTLE analysis and also the Marketing Mix. The organisation I have chosen for the purpose of this assignment is McDonalds. a) PESTLE analysis Marketers use PESTLE analysis to investigate the outside environment in which an organisation is operating. SWOT analysis A common approach by marketers is to use SWOT analysis to draw together all the evidence from the various analytical techniques used. It is a way of producing a summary which then provides the basis for developing marketing objectives or aims and ultimately strategies or plans. Marketing mix The marketing mix provides an excellent framework for developing marketing plans. The marketing mix is considered to be made up of four parts price, place, product and promotion. Source: BTEC national business book 1, 2nd edition, etal David Dooley Now I will explain how marketing techniques have been used by McDonalds. PESTLE Political factors McDonalds have used PESTLE analysis to identify ways in which their business is affected by the outside environment in which a business is operating. PESTLE helps McDonalds to identify the political policies such as the national minimum wage and the amount of tax
How has tesco achieved Competitive advantage
How has Tesco achieved Competitive Advantage? Tesco is the largest retailer with over 1,878 stores and with 23.3 million square feet of retail space. The key to Tesco's success is the development of the retail estate where the low prices, high quality and experienced customer services has lead to continuing growth of profits. According to the Daily Telegraph's latest research Tesco now owns more than 30% of the grocery market in the UK. Tesco's started out in 1924, the name Tesco was not the surname of the owner (Cohen) but a collaboration of his tea suppliers "TES" and the first two letters of his name "CO", thus creating the name Tesco and making marketing history. Tesco has become the first UK retailer to get annual profits of more than £2 Billion. Tesco's overall turnover increased 12.4% to £37.1bn, with sales in the UK making up £29.5bn of that figure. Tesco's announced in 2007 that they had reached a £2.55 billion profit. Figure 1. Figure 2 shows just how successful Tesco is not only in the UK but overseas as well. Sir Terry Leahy, chief executive of the overseas expansion says that Tesco has only grown its profits by growing sales and making the stores more attractive. Tesco has expanded into countries worldwide shown in Figure 2, some of those countries that Tesco has had a large impact on are places such as Poland, Slovakia etc. Tesco regularly makes small
SWOT AND PEST ANALYSIS OF DELL PLC
www.Dell.com Dell: History: Dell an American computer-hardware company based in Round Rock, Texas, develops, manufactures, sells and supports personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, televisions, computer peripherals and certain other products. As of 2006, Dell employed more than 78,700 people worldwide. Formerly holding a substantial lead in sales of PCs and of servers, the company recently slipped behind Hewlett-Packard (HP) in these markets. According to the Fortune 500 2006 list, Dell ranks as the 25th-largest company in the United States by revenue. In 2006, Fortune magazine ranked Dell as No. 8 on its annual list of the most-admired companies in the United States. One publication has identified Dell as one of 38 high-performance companies in the S&P 500 which consistently out-performed the market over the previous 15 years. Mission Statement: Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: · Highest quality · Leading technology · Competitive pricing · Individual and company accountability · Best-in-class service and support · Flexible customization capability · Superior corporate citizenship · Financial stability Objectives: - To achieve
