Discus the revival of a new era magician chic.
Introduction Since the magician Harry Houdini stunned the world with his death defying antics in the early 1900's, magicians have remained a source of intrigue and wonder to many people. The 1970's and 80's brought about a huge public interest in the magic trade. Performers such as Paul Daniels ruled our television screens as millions of people tuned into his show week after week and gazed in wonder at the tricks and illusions that were performed before their very eyes. This era of magicians reached its peak in the early 1990's as viewers soon began to bore of the same tired tricks and the glitz and glamour that was attached, came to be seen as tacky and cheap. However, the twenty-first century has brought about a revival of a new era magician chic. As recently reported in the Munster Express: "Suddenly folks, right before your very eyes - it's magic, and it's cool again. Gone are the bald geezers, the toupee and blonde assistant blocks and we have the young set." Magicians such as David Copperfield have shot to stardom, famed equally for their celebrity lifestyles as their daring new magic skills. David Copperfield's relationship with supermodel Claudia Schiffer caused a media frenzy and this high profile has led to him being hailed as one of the greatest magicians of all time. More recently a new star has emerged in America in the form of David Blaine who has
Discuss and apply the theory of semiotics-'the science of the sign', to three advertisements independently chosen.
INTRODUCTION This report will discuss and apply the theory of semiotics-'the science of the sign', to three advertisements independently chosen. The advertisements are part of a campaign called the 'White Ribbon campaign' formed by the 'Womankind Worldwide' charity whose aim is to put a stop to the violence against women. The advertisements were placed in a magazine called 'B', which is aimed at women between the ages of 18-25 with an average income, looking at the retail price of the magazine. The magazine is a fashion, beauty and gossip magazine. 'Textual analysis was used to analyse the advertisements and their meanings. Various theories from respected semiologists are used and applied to the advertisements. The advertisements were also analysed in terms of their effects on society and whether or not they reinforce ideological views. The aim is to answer the question as to whether advertising reflects society or does society reflect advertising? CLASSIFICATION OF ADVERTISEMENTS The advertisements can be classified under Hall and Whannels's categories of advertisements as being 'sophisticated' advertisements. Sophisticated advertisements 'usually explore hidden or subconscious feelings; subtle associations are made between product and situation, and dreamlike fantasies are acted out. Sexuality may be exaggerated and sexual symbolism exploited. Self-indulgence and
Business studies coursework - Marketing.
Business Studies Coursework Number Task DATE DUE DATE DONE Write a brief definition of marketing. 2 Write what sources you get the definition from. 3 Draft a suitable questionnaire, which will give you your target market and products/ services they require, and send them out. 4 Explain why you produced a questionnaire, and state why you hope to gain from it. 5 Discuss the various other methods of market research you could have used. 6 Visit a shop or shops similar to the type you have chosen to open, answer the following: · The name of the shop, its type, and its aims. · Its location and how important you consider this to be with regard to shops success. · The range of goods/services it offers · Are there any ways in which its target market would effect the shops location, and the range of goods/services it sells? · State what affects the opening of your shop might have on the community and existing businesses. 0 Take your completed questionnaires and: · Review your market research - what information does the questionnaire data provide? · Discuss how your results will help you make decisions with regard to your business location, target market, pricing etc. · Discuss the effectiveness of this kind of survey, as you carried out, as it might be done in reality by a small business. · Discuss the main ways in which any business can promote
MARKETING STRATEGIES
MARKETING STRATEGIES 2003/2004 Introduction For this assignment I will have to make a marketing strategy on how to promote our business. I will be opening a sports shop in Whitechapel so I will have to promote my business. To choose how I will promote the business I will have to investigate on the options available and then choose the best one. There is already another sport shop (JD Sports) in the area so we will have to compete with it to maximise our profits. Our sports shop will provide the customers with a choice of sports equipment and sportswear. To choose the type of promotion that I will employ, I will have to find out about the people's demands and the type of advertisement/promotion that influences them the most. Here are some of things that I would like to find out about from my research: > Who my customers will be > What customers are willing to pay for > What types of advertising are most effective > The sport needs that the customers demand > What they are interested in from sports shops To get this information I will make a questionnaire and visit a park on a Saturday afternoon. There are regular football tournaments held on Saturdays in the park, where a good number of sporty people will be there. Most of the people that are present will be male and in their late teens and from my observations I have noticed that most of the people who wear sports
Gallo Rice: Business Case Analysis
Gallo Rice: Case Analysis Agnieszka Klich Introduction F&P Gruppo is a private firm specializing in the value-added rice industry that has been a family owned operation for five generations. F&P Gruppo's Gallo brand name and signature rooster logo is consistently utilized across all product lines and markets. F&P Gruppo has extensive international operations and its products are sold throughout Europe and South America. Wholly owned subsidiaries and production facilities are located in Argentina, Italy, Germany, and Uruguay. Additionally, F&P Gruppo also has wholly owned subsidiaries in Brazil and Switzerland and a joint venture in the United Kingdom. The company's stated goal was to achieve market share leadership in an increasingly segmented industry through producing and marketing differentiated higher margin products. Their success to date is a result of many contributing factors. F&P Gruppo is one of the few companies to be involved in the entire rice producing process: from growing and milling to packaging and marketing. They have been dubbed 'the rice specialist' and have a competitive advantage of owning the entire value chain. Rice is the only food industry they operate in, so they are very focused with a high degree of expertise. This has led to a deep understanding of how to market to their customer base. A better than average commitment to
Marketing Ethics
Marketing Ethics HND Business Marketing By Ruonan Huang Marketing ethics It is moral principles that define right and wrong behaviour with respect to marketing policies, practices, and systems in all areas of marketing. Marketing ethics comprises principles and standards that guide appropriate conduct in organisations. In business, ethics have two distinct aspects. First, ethics involve the situation in which controversy arises. Second, they concern the principles of behaviour or norms by which organisations are expected to accept. Advertising has always been practiced because it is so visible most people have a view on the value of advertising. Ethical issues in advertising include misleading advertising, advertising's influence on society's values and advertising to children. Here is a recent example from ASA. An advertisement, 'Tango Pipes', features a young man wrapped inside an orange-filled carpet and laid on top of several large concrete pipes. The ad shows the man rolling down a hill, crashing into a tree and then being hit by the concrete pipes resulting in the oranges exploding over him. The Advertising Standards Authority (ASA) has asked broadcasters to remove an advertisement for the soft drink 'Tango' from the TV schedules following complaints from members of the public. The ASA is investigating concerns that the advertisement may lead to emulation, by
McDonalds Promotional Objectives The companies' main objective is to be the family restaurant that people enjoy more
A study of Promotional Objectives for McDonalds........... McDonalds Promotional Objectives The companies' main objective is to be the family restaurant that people enjoy more. Apart from wanting to be the world's best quick-service restaurant, McDonalds have the following objectives: * Development: Lead the Quick Service Restaurant market by a program of site development and profitable restaurant openings, and by attracting new customers. Increasing sales through promotions will enable them to continue their program of expansion. * Menu. McDonalds have an objective to continual enhance and improve their menu. This will better satisfy their customers and give customers more reason to visit. Many ideas for new items on the menu come from the franchisees responding to customer demand. Consumer tastes change over time and McDonalds has to respond to these changes. The introduction of the Egg McMuffin in 1971, for example, meant that McDonald's could cater for the breakfast trade. * Our People: Achieve a competitive advantage through people who are well motivated and feel part of the McDonald's team in achieving the company's objectives. Their objective of good staff and training is highlighted in their training by having a goal "every minute of every hour - make customers glad they came1" Under this objective is McDonalds commitment to its franchisees, it recognises
Discuss the role women portray in different advertising medias by reading several important literatures.
Introduction Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor (Kotler, 2000). The goal of advertising is to communicate with a specific audience in a specific period of time. According to the recent research and trends, advertising plays a very important role in affecting consumers' behaviour, attitude or perception toward different products and services. The message sent by advertising seems to be very crucial and needed to be more effective. It has to use the right model and right approaches through right media to meet the right target consumers. In this paper, we will discuss the role women portray in different advertising medias by reading several important literatures focusing on the relationship between female and advertisements. We will begin by presenting twelve literature reviews, which discuss the relationship of advertising, women and fashion. We divide all the literatures into several main categories to discovery the relation between female and advertising from different point of views. This section will be followed by comparisons of different research methodologies and the influence of advertising toward consumers. We will then go on to analyse the limitation to these literature review and provide some recommendation for further research. Finally, we will evaluate and emphasize the
Bird's Eye Wall's Solero has recently experienced a significant fall in sales - To what extent might the marketing model be of use to the marketing director of Solero in deciding how to respond to this situation?
Q) Despite having been market leaders for some time, Bird's Eye Wall's Solero has recently experienced a significant fall in sales. To what extent might the marketing model be of use to the marketing director of Solero in deciding how to respond to this situation? (40 marks) Marketing Essay The marketing model is a procedure for making marketing decisions in a scientific manner through the process of reviewing decisions in order to develop the objectives into a strategy. In this report I will be discussing the pros and cons of the marketing director using the marketing model as a tool to combat the recent fall in sales and reach the target of 6.4% increase in sales by 2004. One point for the use the of the marketing model is that it should improve the quality of the marketing objectives because possible objectives wont just be thought up and strategy's to meet them made, it will become a process. Market research is likely to be very important, it is crucial for finding out the background data in the different segments of the ice cream market and again for testing the hypothesises. The market research results will also be checked to be accurate through test marketing, before finally committing a firm to an expensive national advertising plan in order to meet the objective of 6.8% increased sales by 2004. This could lead to Solero spending extra in the short term on the
Business Coursework Marketing Plan
"I predict that the two most influential types of promotion will be :- 1. Local Newspapers, 2. Posters in the local area." This was wrong as the 2 most chosen types of promotion were Sponsorship and Local Radio. This could be for a few reasons. The most obvious is that I asked people with interests influenced most by these two types of promotion. Or I could have just been wrong. I feel that it was a combination of both factors, but the survey I feel still holds water and does not need to be re-done, although I will have to changer my original prediction. I now agree with the survey and I will target the two chosen types of promotion. GCSE Business Studies Coursework - Task 14 Produce a marketing plan in neat January I will launch my shop in mid-January, I will launch the shop with a cut in prices. Before the launch I will have posters placed around the local area along with flyers handed out in the street, an advertisement in a local paper and if I can afford it advertisement on a local radio station. I will also contact a local sports team to being negotiations for sponsorship. February End the sale in my shop and the large amounts of promotion, prices return to normal. By late-February negotiations should be near conclusion and sponsorship should commence as soon as is possible. I will also have a sale in the week before the 14th of February (Valentines Day) March
