In assessing the competitive position of a large online trader, we would use the five forces analysis of Michael E. Porter. The assessment would compare Amazon as an online bookstore against its online and conventional competitors.
Strategic Analysis External Analysis Industry Analysis: 5 Forces Model In assessing the competitive position of a large online trader, we would use the five forces analysis of Michael E. Porter. The assessment would compare Amazon as an online bookstore against its online and conventional competitors. Potential Entrants The online bookstore industry that Amazon has pioneered in was, at first, very hard to penetrate. There were different barriers such as distributing capabilities and the variety of the selection offered that are supposed to be hurdled. Although it is relatively easy to set up an e-Shop, however e-Shops such as Amazon now have very sophisticated websites and considerable investment in their supply chain infrastructure. Amazon successfully solved these tricky parameters as being the first one to get into the whole idea of online retail. With being the first, they had the luxury to set what were the norms for the industry. Factors that may lower these barrier tactics would be a wider selection and the ability to go to an actual bookstore to exchange or return books or other products. This network of "actual" retail spaces makes it easier for the consumer to return or exchange the products they were not satisfied with. They also have brand name recognition (Amazon is currently the best recognized brand on the net). Setting up a large, general purpose, online
Design and create a website for a company of my choice. I have decided to base this project on the company "Belle Du Jour".
Description of task My task in this project is to design and create a website for a company of my choice. I have decided to base this project on the company "Belle Du Jour". This is a bridal shop which sells dresses for special occasions and bridal accessories. "Belle du jour" would like to increase their business using a different strategy. At the moment their current strategy of increasing their production is by using advertisements in newspapers and magazines to reach there potential customers. I have decided that the best way to help them improve the service they provide is to set up a website for the company so that they can attract more customers. This means that they can advertise globally at a low cost it will also help to expand their business. I think this is the best way to help "Belle Du Jour" as they only have a limited amount of money and this way they will be able to advertise over the internet where people from all over the world could see the company's advertisements. This would also help the company to expand there business from a single business to a chain shop across England. The website will be eye-catching and informative, but interesting too. I would like the website to include the following features. This will help to achieve the main goals of the public: * The site will be easy to use and easy to access. To accomplish this I will make sure
Many Swedish newspapers publish all or parts of their articles and advertisements on the Internet. The Internet newspapers are faced with several problems - one of them is to reach profitability.
Introduction 2 The Relevant Market 2 Description of the Present Market Situation 2 A Marketing Channels Approach 4 External Analysis 5 A Network Perspective 6 How is the Internet Newspaper Different from the Paper Version? 6 How is the Paper Version Affected by the Internet Version? 8 Is the Paper Version Threatened? 8 Other Aspects 8 General market trends 8 Convergence of Markets 8 Technological Development 9 Internationalisation 10 Strategies and Future Scenarios 10 Will the Internet Newspapers Survive? 11 . The Coexisting of Internet Papers and Printed Newspapers 12 Strategies 12 2. The Elimination of the Paper Newspaper 18 Will the Printed Newspapers Survive? 18 Strategies 19 Conclusion 20 References 22 Printed Material 22 Internet Material and Newspaper Articles 22 Introduction Many Swedish newspapers publish all or parts of their articles and advertisements on the Internet.1 The Internet newspapers are faced with several problems - one of them is to reach profitability. Today many Internet newspapers are not profitable. An example of this is the Internet Version of Dagens Industri that had a loss of 1 million S.E.K in the year 2000.2 A big challenge for the Internet versions is thus to come up with strategies that will make their business profitable. However, the main business in a newspaper industry is the paper version of the newspaper and it
ICT Solutions for individuals and society
ICT Solutions for Individuals and Society For this unit I am going to try and find the answer to the enquiry titled "Has increased TV coverage affected the attendance of live sports events" As I have more of a interest in this than I do in the other possible questions. To do this I am going to use a variety of online and local sources. Task A In this task I have to search through search engine for information, which will help me, answer the above query. I will use three different search engines to help me do this, which are as follows: www.google.com, www.ask.com & www.lycos.com. I am using three different ones to broaden my range of answers so I can have more information when I come to sum up all the data at the end. I will also use three different types of searches which are: simple, phrase and logical operators. To do this I am going to have to find information on attendances for different sports, as well as the viewing figures over the past few years for the same sports. A lot of the hits which are produced will not be relevant as most of the searches will produce thousands if not millions of responses, and only ten of them might be relevant. After I have looked at all three search engines I will decide which one produced the bets hits, which I will then use for the rest of the unit. Simple Search - Google The first hit that I got was the one linking me to the
Setting up a good video shop.
Executive Summary Video shops have been around for a while and have grown since then. Everyday there is a new film released in the market. With the growth of technology the want to watch films is becoming higher and higher within people in Great Britain. Already, there are 2 major video retail chains in the U.K. 'Blockbuster' and 'Choices'. These have proven to be the best two VHS and DVD rental & sales chains in the U.K for providing their consumers wants and good service. With people having more free time nowadays and the trend of watching movies increasing, more demand for videos also increases. A opening of a new video retail market is not necessary in the U.K.- since there are already very good video shops but however, for some people location is a major issue and because of this do not go to hire videos out as often as they would like to. More information about the state of the market can be found out by researching primary and secondary data. An opening of a new video shop in a good location would help increase market share for the shop and this then will help promote the video shop and make it a popular name for people to come and purchase videos from. Because of the variety of films in the market nowadays video shops target consumers for all ages and therefore all consumers have to be drawn into buying films. I have decided to open up a new video store as a
How IT is used in Sainsbury's.
Report 2.1 Organisation Details and How IT is used 2.1.2 Features of Software 2.1.3 Roles of people involved 2.1.4 The hardware and the software the application requires 2.1.5 Background to the food industry 2.2 Employment changes / Job changes / Training 2.3 Legal Issues 2.4 Small Businesses 2.5 Conclusion 2.1 Organisation Details and How IT is used Sainsbury's was founded in 1869 by John James and Mary Ann Sainsbury. They opened their first small dairy shop at 173 Drury Lane, London. It was so successful that further branches were opened in other market streets in Stepney, Islington and Kentish Town. The firm has expanded gradually over a century and now cover most of the UK with 463 stores nationwide. Recently, the group has expanded in the USA, where it acquired the New England-based Shaw's Supermarkets Ltd in 1987 and diversified into banking, with the establishment in 1997 of Sainsbury's Bank. The Sainsbury group today is one of the world's leading retailers, playing a part in the lives of 15 million customers a week and employing over 169,000 people by June 2001. In 1995, Sainsbury's was the first British supermarket Company to offer goods for sale from home, which after many trials of different methods has become the Internet Shopping service, "Sainsbury's To You". The first method of home shopping was introduced in 1995 and was called Order &
What is e-commerce used for?
E-commerce In this report I will be discussing the benefits and costs of starting up a website. The company I am designing the website for is a cosmetics company. The website is called Smoothannice.com. In this report I will discuss: * Benefits of starting up smoothannice.com * Costs of starting up smoothannice.com * The laws the website must abide by * Who the business can communicate to through the website * The barriers to e-commerce * Setting clear objectives for the website What is E-commerce? E-commerce is sometimes referred to as e-business. E-commerce is said to be buying and selling of goods over electronic networks, such as the Internet. This can be between businesses, business and customers, or between the public and private sector. The sale of a product can be transacted electronically; the ultimate delivery of the good or service may be conducted online or off-line. Broader definitions of e-commerce cover transactional e-commerce, but also include "process e-commerce" - which covers activities between businesses for intermediate goods and process information done by electronic means. Defined broadly - e-commerce describes how businesses are using information gathered electronically to improve their business processes and relationships with suppliers and consumers. This potentially covers all business areas, such as design, production,
Business Plan - CoViTek is an Atlanta based company that offers a unique value added service to the $11 billion dollars video rental industry.
Business Plan December 2000 Contacts: Michel Khoury, Sina Mouloud 400 E 66th St. 6E New York, NY 10021 To: Matthew Toboroff CONFIDENTIAL INFORMATION This business plan is the property of Reve-lution International LLC., DBA: CoViTek and is considered strictly confidential. It contains information intended only for the person to whom it is transmitted. With receipt of this plan, the recipient acknowledges and agrees that: 1) In the event the recipient does not wish to pursue this matter, this document will be returned to the address listed above as soon as possible; 2) The recipient will not copy, fax, reproduce, divulge, or distribute this confidential plan, in whole or in part, without the expressed written consent of Reve-lution International LLC.; 3) All of the information herein will be treated as confidential material with no less care than that afforded to your own company's confidential information. This document does not constitute an offer to sell, or a solicitation of an offer to purchase. Table of Contents Executive Summary............................................................ 3 Target Customer................................................................ 3 Market Growth Perspective................................................... 4 Competitor Differentiation.................................................... 5 Growth
Critically analyse and evaluate current developments in consumer behaviour in relation to one transport sector.
Critically analyse and evaluate current developments in consumer behaviour in relation to one transport sector. Introduction The cruise industry is the fastest developing sector of the leisure travel industry. More people are taking cruises than ever before and there is a huge potential for growth in this dynamic industry. (Dingle 1999) Dingle explains that the cruise industry has grown very rapidly within the years and as more people are starting to take cruises, this will help the industry to grow and to cater to their consumers. The cruise industry is a small but a steadily growing sector of the general tourist industry. Traditionally cruising was seen to be for the older tourist whose children have all grown up. Dingle estimated that the UK cruise market would grow about 22% between 2004 and 2006, with 1.25 million British people taking a cruise by then. By 2010, he believes there will be 1.8 million UK cruisers, representing annual growth of about 10%. (ttglive.com [online] 2005) Target Market Cruisers are derived from those generic to holidaymakers. It has been discovered that a cruiser profile is made up of PRESSED - which includes o Party / Partygoer - These people tend to go on cruises for the on-board activities and the nightlife. They tend to be happiest on a ship which has the latest entertainment features, a lively casino and plenty of organised
Evaluation of Two Commercial Multimedia products. oth products are professional animations which have got some bad points as well as good points but according to me No dogs was more effective than The missing pencil
Evaluation of commercially produced multimedia products Introduction: I have been asked to evaluate two different interactive multimedia products. I will have to explain the good and bad features of the product and compare them each other. This report will help me to identify the things that I should avoid or include in my final product. Both of the products have been produced in flash and are animated stories for children. Product one: No dogs http://www.britishcouncil.org/kids-stories-no-dogs.htm This story has been created by British Council to help children to learn English efficiently. It also includes two different activities one for younger children and other one for older children. Purpose: Many different multimedia products have different purposes, some are to advertise, inform or even persuade. The purpose of this story is to help children to improve their English in an interesting way. It allows user to read and listen to story as well. The other purpose of this story is to entertain children. Audience: This is short story which is about a dog that was not allowed in a park and felt sad so he went to park at night time when everyone was sleeping. The dog goes to the playground and play with other dogs. The audience of this story are children aged 7 - 10 who are learning basic English as it mentions that on the banner of the website. Content and
