Leisure Management - Marketing for Leisure Organisations.
.0 Commercial Sector Leisure Commercial sector leisure is made up of an array of different businesses ranging from the small locally run company to large multinational corporations (See Fig. 1). In general the key objective for the private sector is profit. Torkildsen (1999, p.317) suggests that the commercial provider is literally 'in it for the money'. They do not have an interest in leisure itself but only in leisure as a source of profit. Managers of private organisations must attempt to ensure that their product is superior to that of competitors and keep up with the changing trends in leisure as they can fail if they do not attract enough custom. The types of leisure the commercial sector provides to the public varies (See Fig. 2), therefore this sector takes up a large amount of peoples disposable income (Torkildsen, 1999). Fig. 2, Various commercial sector leisure provisions. 2.0 Services versus Products The problem with marketing for leisure is the product itself. The product that leisure deals with is a service product that bears explicit characteristics which set it apart from general goods on the market (See fig. 3). Fig. 3, Services and Goods Continuum (Cooper et al, 1998, p. 354) 2.1 Intangibility 'Services are by nature intangible' (Holloway and Plant, 1988, p. 14). It is not possible to taste, hear, see, smell or experience the service before the
Describe the following features of their two chosen businesses.
A1 Describe the following features of their two chosen businesses. Activity Promethean make and sell products such as Whiteboards, Software's, Active Pods and associated peripherals. Rovers are a premiership football team and they play football. They also do other things such as sell merchandise (eg shirts, scarves, drinking bottles, caps etc) Business Activities Definitions The operations carried out by a particular organisation eg the types of good the business produces, also the services it offers such as football etc. Furthermore whether it provides only goods or only services such as a bank would provide a service etc. There are five main types of services: sales of goods (eg retail, wholesale, mail order, internet); manufacturing of goods (eg consumer goods such as radios and capital goods such as machine tools); producing raw goods (eg agriculture and fishing for food, forestry and mining for materials); client services (eg financial, health care, leisure and sport, internet access); Other services (eg transport and communications). The Reasons for Trends Businesses are attracted towards profitable activities and away from unprofitable activities. Customer tastes and preferences change just like fashion etc. Number of people employed in an activity will vary as people are getting put out of jobs and also things are now made by robots to make cars eg the
Invention (device or process).
Invention (device or process) I INTRODUCTION Invention (device or process), creation of new devices, objects, ideas, or procedures useful in accomplishing human objectives. The process of invention is invariably preceded by one or more discoveries that help the inventor solve the problem at hand. A discovery may be accidental, such as the discovery of X rays by Wilhelm Conrad Roentgen while he was experimenting with cathode rays, or induced, such as the invention of the lightning rod by Benjamin Franklin after he proved that lightning is an electrical phenomenon. In common usage the term invention is applied only to the production of new materials or operable devices, and the term inventor is applied to a person who has produced a new device or material. Less frequently, the term invention is applied to a new procedure; thus a person may be said to have invented a new game or a new system of accounting. Under strict definition, however, anything produced by humans that is new and unique is an invention; this definition was recognized by Johann Sebastian Bach, who gave the title Inventions to a series of his short keyboard compositions. In most countries, certain classes of inventions are legally recognized, and their use is temporarily restricted to the control of the inventor. In the United States, any new and useful art, machine, manufacture, or material, or any new
Executive summary
EXECUTIVE SUMMARY Too many companies attempt to enter new export markets with no real understanding or evaluation of why they should export. Some companies begin exporting almost by accident. Perhaps they receive a product enquiry from abroad for the first time, and suddenly they find that they are in the export business! Perhaps a member of the staff attends an 'International Trade Fair' at the local chamber of commerce and is impressed by the thought of 'wider markets'. A good initial result, regardless of how 'unplanned', promotes a strong interest in generating further export sales. However, as has been extensively reported by the media (Patrick, 1998), the failure rate of export market entry (in the short to medium term of two or three years) is high. Such failures have often been the result of a belief that an early sales success will continue, but without undertaking a long and often time consuming export market entry strategy. This report brings light upon two generic strategies that can be adopted by companies; Key Market Strategy and Spread Market Strategy. The aim of this report is to list the factors that generally influence the strategic decisions and apply them to the five different types of companies mentioned in the report. The report initially discusses these strategies and highlights the situational factors. The situation analysis mentions the factors that
Anglo Fresch Pospactive Hotel
To Rajesh Sharma From Ankur Sonecha Date 19TH January 2004 Reference Anglo Fresch Pospactive Hotel Introduction On The 12th of November, Mr Sharma asked me to investigation the following . Compare the business environment for hotel specialised in the business market with those in the leisure market, which is more volatile and why? 2. Assess the extend to which the business environment for the hotel industry varies between UK and France? 3. To what extend to you feel that the hotel industry is becoming more concentrated in the UK and France and what are the likely consequences of this? What competitive forces are affecting the industry? My report was supposed to summit on the Monday the 19th January 2004 between 0900 to 1600. In this project I will be addressing the three problems above and will have to look at the economies of both the countries, especially the business environment of the hotel industry. . Compare the business environment for hotel specialised in the business market with those in the leisure market, which is more volatile and why? I think the business environment of the leisure hotel and industry is more volatile because of the recent events taking place for example booming in Turkey and an armed officer to be on aboard and also because of the attack on the Twin tower. In order to prove that the leisure industry is more volatile,
Polar Bears conservation
Polar bears have usually been found to mate between April and May. Soon after fertilization, the embryo of the polar bear stops developing and floats inside the mother's womb for four or more months. This process, called delayed implantation, allows the mother to feed and build up enough body fat to survive eight months of hibernation. Females mate every other year, and cubs are born about every three years, generally in litters of two, but more and more cubs are dying because they cannot survive their first year. At birth, the cubs weigh approximately one and a half pounds. Their diets consist of mainly seal that they hunt or other close by animals, such as fish, seabirds, arctic hare's, reindeer and musk oxen. A large fully grown adult male weighs around 350-680 kg, while a smaller fully grown female is about half that size. The polar bear is a species of bear closely related to the brown bear, but evolution has changed certain characteristics so it can fit the 'narrow ecological niche' that it lives in. Its main body features are adapted for the freezing cold temperatures, moving across the cold, snowy and icy landscape, for swimming in open water and hunting. THREATS The World Conservation Union's Polar Bear Specialist Group has stated that polar bear populations could drop more than 30 percent in the coming 45 years. Canada and the USA have classified the polar bear
"Enterprise Development and Behavior including Corporate Governance and Restructuring"
Political Determinants of Private Sector Growth in Eastern Europe Thematic Area: "Enterprise Development and Behavior including Corporate Governance and Restructuring" Researcher 1: Razvan Grecu Tel: +40.21.326.11.85 E-mail: [email protected] Researcher 2: Laurentiu Stefan Tel: +40.21.326.11.85 E-mail: [email protected] Administrating Institution: Romanian Society of Political Science, Agricultiori Str., No 128 Bis, Sector III, Bucharest, Romania Tel/Fax: +40.21.326.11.85 Web site: http://www.srsp.ro E-mail: [email protected] Abstract The research we propose analyzes the impact of political institutions (broader defined) on the growth of private sector in Eastern Europe. While a large amount of scholarly researches focused on the influence of economic policies and indicators on the extension of private sector in Eastern Europe, the political factors that supported or hindered such development have been often neglected. Using a comparative approach and statistical analysis based on linear regression, our research gives account of the impact of such political factors on the development of private enterprises in Eastern Europe. Relevance of the Project Fifteen years after the breakdown of communist regimes in Eastern Europe, we notice important differences on the development of private sectors in countries of Central and Eastern Europe. One major question
Outline and assess the view that poverty is caused by economic inequality rather than cultural attitudes and lifestyles.
Outline and assess the view that poverty is caused by economic inequality rather than cultural attitudes and lifestyles. There is much debate in sociology that poverty is caused by structural factors such as economic inequality and those who state that it is caused by cultural factors such as attitudes, values and lifestyles. The first group say that the poor are made to be poor by the economic and political systems, they state that the poor are prevented from achieving a good standard of living by the actions of the more powerful in society and that those with the least power are poor. In contrast, the second group say that the poor cause their own poverty and that this poverty is a result of some individual or cultural deficiency. They argue that some of the underclass do not want to work and that the welfare state actually makes people dependent on it. They also state that the fatalistic nature of the poor prevents them from breaking out of this situation. There are many theories regarding the structural factors such as economic inequality. Sociologists state that in all society the least powerful groups are the most likely to lose out economically and socially and they will therefore make up the majority of the poor. This is a Weberian approach and Peter Townsend stated that poverty is part of the class inequality created by the labour market in capitalist economies. He
Ozymandias - The Great One
Christina Bothwell 8:1a Tuesday 23rd January 2001 Ozymandias-The Great One The commotion of the wild horses, the torrents of flying sand and the shouts of the livid laborers. This was the ritual of life in the town of Zalahujah. Dust was hovering in the midday air and the sun shone vividly on the hectic Market Square. The folk of Zalahujah were decorating the streets with extravagant banners, brightly coloured garlands and many other wonderous things. Everything was to be perfect for the great and evil emperor Ozymandias. Ozymandias ruled Zalahujah with a rod of iron, his subjects feared his wicked temper and if anyone disobeyed his laws, their sentence...death! The festival was a joyous occasion for young and old people alike. Music, dancing and singing were many passages of the day. Now Ozymandias was ruling Zalahujah, this would be no more. Orders were given to his men and the festival proposed as a formal feast. Many people begrudged with this but dare not argue because of the emperors terrifying attitude. The date was set, 14th August 100BC and all of Zalahujah were to attend. The intense heat of the sun had not reached its peak as the long caravan of weary camels, guards and courtiers trailed through the magnificent arched gateway to the palace. The gathered crowd buzzed with anticipation as the majestic pair
Causes to Slow Economic Development in Less Developing Countries.
Susanna Yuen Shan, Keung EC1103 Autumn Term Essay 2003 Causes to Slow Economic Development in Less Developing Countries What is Economic Development? Economic development is the process of growth and structural change across the world, which aimed at improving people's living standard. The basic method of measuring economic development is to calculate real Gross National Product (GNP) per capita of the country. GNP is composed of value of all goods and services produced within a country and the property income from abroad. It is real in the sense that it takes inflation into account, thus the term purchasing power parity dollars (PPP dollars). The annual World Development Report, conducted by the World Bank, puts nations in a rank order based on GNP per capita and its rate of change. This is normally how we distinguish between more developed countries (MDCs) from less developed countries (LDCs). The United Nations Development Programme (UNDP) launched a new composite indicator in 1990, which is considered as more sophisticated. HDI, refers to Human Development Index, includes three people's choices which are deemed to be critical: access and purchasing power of resources (GNP per capita in PPP dollars); a long and healthy life (life expectancy); and education (adult literacy rate and enrolment attainment rate). It is published each year in Human Development Report (HDR)
