Market research
UNIT 12: INTRODUCTION: * In order to complete this unit, Market Research course work, I will need to explore the principles of Marketing Research. To do this effectively I will need to select a product and appropriate method of data collection and plan research for the product I have selected. * I need to carry out a survey on both primary and secondary research with the use of an identifiable sampling method. * I also need to interpret the findings on my own research and present them clearly verbally, with use of diagrams and in writing. * I also need to analyze the effectiveness of types of Market Research, including an appropriate collection of data and sampling methods. * And lastly I will analyze and evaluate on my research findings and make a conclusion on the application of selected research methods and make recommendations for improvements with regards to the research methods of the product I have selected. PRINCIPLES OF MARKETING RESEARCH Market research is the process of researching customers and market. Market research enables a company to minimize its risks and entering a new market always involves risk because it means entering the unknown. Market research simply means gathering, recording and analyzing market data to find out consumer wants and needs. Market Research Sources Desk research Field Research MARKET RESEARCH OR SURVEY METHODS PRIMARY
Fast-Food and Takeaway Names
Fast-Food and Takeaway Names Aim: To investigate the linguistic patterns used in names for Fast Food Shops and Takeaways. Data: Wok This Way - Chinese Takeaway Pizza the Action - Pizza Restaurant The Frying Scotsman - Fish & Chip Shop Battersea Cods Home - Fish & Chip Shop Cake it Away - Cake Store Wokpool - Chinese Restaurant Pizza Hut - Pizza Restaurant Pizza Parlour - Pizza Takeaway The Codfather - Fish & Chip shop Thyme to Eat - Restaurant China China - Chinese Takeaway Sugar & Spice - Takeaway Abra-kebab-ra - kebab shop The Hard Wok Café - Chinese Takeaway Sam'n'ella's - Café Mr India - Indian Takeaway A Salt and Battered - Fish & Chip Shop Master Chef - Restaurant The Saucy Plaice - Fish & Chip Shop The Chippie - Fish & Chip Shop Bombay Balti - Indian Restaurant Taste of India - Indian Takeaway Fishcoteque - Fish & Chip Shop Beau Thai - Thai Restaurant A Taste of China - Chinese Takeaway Curry in a Hurry - Curry Takeaway Bitz 'n' Pizza - Pizza Restaurant The Taj Mahal Tandoori Restaurant - Takeaway Tasty Chick Inn - Chicken Takeaway Burger Off - Fast-Food Restaurant Fill Me Up Scotty - Snack Shop Get Stuffed - All-You-Can-Eat Restaurant Thai-Chi Takeaway - Thai Takeaway Methodology: I collected this data randomly through an Internet search engine. I chose to collect it in this manner so that there was a large sampling frame (the
fast food should not be criticized
Fast food should not be criticized; it suits the pace of life today. Fast food in today's world is the most consumed food by people because it is prepared faster, is cheaper and easily available, but does it mean we put our health and environment that we live in, in jeopardy? Fast food is any food whose preparation time is less and can be served in a short period of time. Fast food has affected every sector from the economy to the environment. It has left no stone unturned and is gaining popularity even though the negative effects of fast food is more. We all know that today, specially in developed countries the pace of life has gotten extremely fast. The people have no free time and are always consumed by work. They are so busy that it is affecting their food habits. People want to eat food that are easily available and can be prepared the fastest. Plus fast food are tasty as well so we should not criticize the fast food and its producers as people try to make a profit and supply more of what the people demand. The pace of life is so that the people are forced to consume these types of unhealthy foods. Health of the people who consume fast food is the real victim. There are no nutrients in fast food. The human body has to consume the right amount of nutrients such as protein, carbohydrates, vitamins and fibres. Fast food basically contains huge amount of carbohydrates
An introduction to fast food commodities.
Jacob Steve Anthony ID# 00-01633-2 Sub: Marketing Faculty: Mr. Fazli Rabbi Tuesday, May 08, 2007 An introduction to fast food commodities Researching some fast food shops, the most favorable meals to people are mostly burgers, sandwiches, chicken broast and pizzas. Whereas in drinks they mostly prefer coke, sprite, coffee. Therefore, I can run a fast food shop of my own after getting information from these shops. There will definitely be some changes, like there will be a television and music system so that people will have their food together with entertainment. The main reason of developing this idea is the view of people's choice, likings, tastes and off course value/price people is willing or can afford to pay. In addition there will be a special menu which will be the most attractive and the main item of my food shop. It will be known as "The Delicious" which people won't find in any other food shop. There will be additional drinks like fruit juices and lassi. There will also be a packet lunch system in my shop, so that it attracts more customer and the speciality of this will be its different menus for different day. There will be no repetitions of a menu in a week, that is each menu will be offered once in a week so that people get different types of food rather than having the same food regularly. This will be something different from all the other fast food
An investigation into the opening of a fast food restaurant in Stotfold
GCSE DESIGN BUSINESS STUDIES COURSEWORK ASSIGNMENT HAYLEY MARTIN 11K Contents Page Contents 2 Aims & Objectives 3 Investigation & Research Methods - Primary Research 4 - 5 - Secondary Research 6 Objective 1) - Competition 7 Analysis and Interpretation-Results 8 Objectives 2) & 3) Results - Gender 9 - Age 10 - Usage 11 - Visit Frequency 12 - Preference 13 - Transport 14 - Most Important Feature 15 - Cost 16 Combining Results 17 - Frequency 18 - Feature - Preference 19 - Cost 20 Objective 4) - Place 21 Objective 5) & 6) - Cost & Legislation 22 Evaluation & Recommendation 23 Aim & Objectives Submission date: 28th October 2002 This report was requested by Miss Braybrook and is an investigation into the opening of a fast food restaurant in Stotfold. I'm an 11th Year Student at Samuel Whitbread Community College studying Design Business at GCSE level Aim The aim of my assignment is to find out whether the opening of a fast food restaurant in Stotfold would represent a sound business proposition. Objectives I intend to investigate the commercial viability of the proposed business by examining the following objectives: ) Competition Whether the business could compete with other established fast food businesses. 2) Prices Can the local residents afford fast food? Do they
Immergrn - Fast Food mit Lebensfreude!
Immergrün - Fast Food mit Lebensfreude! Herzlich willkommen zu der Präsentation von Immergrün. Ich bin Linda Heerens der Salesmanager in unserer sitz in Essen. Ich bin zuständig für alles wat mit Sales zu tun hat. In dieser Präsentation stelle ich ihnen gern unsere Firma vor, und hoffe ich ihnen zu interessieren für unser neues Franchisekonzept. Zuerst mochte ich ihnen gern das Immergrün Konzept erklären, zunächst erläutern ich die Franchise Möglichkeiten. Zum Schluss haben sie die Möglichkeit fragen zu stellen. Das Geschäftskonzept Immergrun wahr in 2005 gegrunded und in 2008 werden die erste franchise filialen geoffnet. Immergrün ist eines gesundes fast food Konzept. Wir verkaufen Smoothies, frisch gepreßten Säften, frischen Salaten und Brotspezialitäten. Alles wird 100 % frisch vor den Augen des Kunden zubereitet, für Take-out oder Inhouse. Wir haben jetzt drei Standorten in Deutschland nämlich in Hameln, Hannover und Frankfurt/Main. Jetzt mochte ich ihnen gern unsere Franchise Möglichkeiten vorstellen: Franchise Informationen Franchisenehmer bei Immergrün zu sein, bedeutet, dass Sie Ihre eigene Immergrün Filiale aufbauen und selbständig führen. Dabei werden wir Sie unterstützen. Franchisenehmer zu sein bedeutet also auch, dass Sie Ihr Kapital in Ihre Filiale investiert. Sie mussen über ein frei verfügbares Eigenkapital von mindestens
market research
Marketing is the process used to make it as easy as possible to get the potential customer to buy your product or use their service. Market research is researching what people think about products and services. Market research is researching what e.g sells the best. You benefit from the research. Market research is either primary or secondary. Primary research is finding information that doesn't exist already. An example of primary research is questionnaires, telephone surveys, product resting and working with consumer groups. Advantages are that it provides data that is up to date, relevant and specific to you products. Secondary research is useful for looking at the whole market, and analysing past trends to predict the future. It's research on information that already exists. It involves looking at things like market research reports, or magazines and newspapers. Advantages are that it's cheaper than primary research, the data is found easily and it's instantly available. I will be using primary research as I will be looking for original information. I have rejected secondary because the information I would gather would be of existing cafes, so there would be no point because I would be basing my café on other cafes. I want to see what their opinions are on cafes today to see if I can make changes and improvements to attract customers to my café. For my research, I have
Market research
Market research: Market research is the collection of information or data so it is possible to have a good understanding about what is happening in the market. A business's marketing department must know about the economic trends along with customer views. By using this information they can create a marketing plan which will meet their own needs as well as their consumers. Market research can be done to find out the following: * Find data and information which helps the business understand what customers want now or in the future * Find out whether current products are satisfying customers * Test new products by asking potential customers to try out the product * Test the effectiveness of an advertising campaign * Find out the active strategies of competitors There are two main types of research: * Primary research also known as Field research * Secondary research also known as Desk research Primary Research/field research Primary research involves getting new data for a specific purpose. The data collected is data which does not already exist. The marketing department of a business or a specialist research organisation can provide primary research. Below are the different ways of obtaining primary data: * face-to-face interviews * using questionnaires * by telephone * by post Sometimes potential consumers are asked to test products, and their responses are
The Fatal Aftermath of Fast Food Dining.
Andrade 1 Aaron Andrade Professor Smith EN-101-29 October 5, 2003 The Fatal Aftermath of Fast Food Dining Every day, millions of Americans choose to dine at fast food restaurants. Granted, fast food restaurants are inexpensive, tasty, convenient, and a lot easier than preparing a home-cooked meal. The majority, if not all, of fast food restaurants even have a "drive-thru" window, which allows people to be fed without having to get out of their cars. Restaurants, such as McDonalds, Burger King, and Wendy's, are amongst the top three most popular fast food restaurants in the country that can make overly consistent fast food dining a potentially severe danger to a person's health. McDonalds is undoubtedly the most popular fast food restaurant. They have served billions of people since the time they opened for business some odd number of years ago. " Over Billions and Billions Served". All McDonalds restaurants contain this phrase on their billboards above their restaurants because it is absolutely a true statement. "In fact, about 96% of young American children recognize Ronald McDonald, second only to Santa Claus. Almost every American child eats at a McDonalds at least once a month" (Zurlinden 1). "McDonalds Andrade 2 understands that food is a cultural issue and it spends more than half a billion dollars a year promoting the McDonalds culture of eating. That culture
Kentucky fried chicken and global fast-food industry.
KENTUCKY FRIED CHICKEN AND GLOBAL FAST-FOOD INDUSTRY KFC is a growing company that always tries to expand its business size, by the year 2000, the number of restaurant established outside US, where KFC's headquarter resided, accounted 50% of its total restaurants. Expansion strategy of KFC followed the classic internationalization strategy, which is characterised by (1) expand first to nearest countries (market) from the KFC's headquarter in US, then (2) as those markets grow, gradually expand into farther markets. This strategy was apparently applied by KFC to maintain the control over its restaurants in another countries while learning, and preparing for further expansion in the future. This strategy apparently has the advantage of ease of control; according to KFC management, the nearer the country of expansion, the easier the control. Although this idea is sounds good to hear, it also implies the weakness of KFC management, the lack of communication ability; because of this weakness, KFC was afraid of losing the control over its subsidiaries and franchises restaurants. However, this fear is not relevant in this internet age; the fast growing capability of internet makes it easier and easier for managers around the world to communicate and thus, control their subordinates in any other parts of the world. Another strategy is to establish new smaller headquarters in the
