Market Research Analysis
Market Research Preamble In this section I will be talking about the market research that we carried out as a company around college. This includes the promotional materials, our pilot questionnaire and our final questionnaire. We initially started by designing a pilot questionnaire based on our promotional materials questionnaire. We chose a questionnaire for our primary research for numerous reasons. One of these, is that we will get written feedback for future reference. Another reason, is we were after both quantitative and qualitative answers and preferred the written option. Our pilot questionnaire was our primary research and contained both qualitative and quantitative data showing us what could be improved upon for the master questionnaire. We asked 3 totally random strangers to fill them in, and our research was indicative of there being a lack of thorough information, space for answers. The pilot also lacked in design quality, it was poorly laid out. 3 out of 3 of the candidates agreed that it was not at all easy to understand either. So we consider the pilot to be a failure. I believe it to be a failure in that our potential consumer failed to understand the questionnaire, did not receive clarification on the subject of the questionnaire, and it also lacked our business name and logo. We looked at our answers from the pilot, and then I went and designed a
Market Research proposal - OPC
Marketing Research Research Environmental/Aerosol Optical Particle Counter A marketing research proposal Table of Contents . Introduction 3 2. Objectives 3 3. Desk Research 4 4. Qualitative Research - Focus Groups 5 4. Quantitative Research 6 6. Reporting 7 7. Timing 7 8. Budget 8 9. Credentials 8 0. References 8 ANNEX 10 Marketing Research Proposal . Introduction TSI Inc. was established in Minneapolis/St.Paul, MN in 1958 with a primary mission to serve businesses in particle research & analytical, test & measurement markets. The company dominates in the U.S. and Japan markets yet field offices are presented throughout Europe and Asia. Since that time markets have changed significantly, particularly growing due to the need for advanced filters, bio- and virus protections, new drugs, biofuels, lower engine emissions, which are related to aerosol business area. Major competitors address the needs for measuring materials at sub-micron and nanoscales, where TSI has a range of advantages though continuous innovations and R&D process. Industrial hygiene ISO standards propose MPPS-based (Most Penetrating Particle Size) efficiency test methods using CPCs (Condensation Particle Counter), DMAs (Differential Mobility Analyzer) and OPCs (Optical Particle Counter). On the market TSI intends to supply OPC for environmental basic and applied research for particle
Market Research Brief - OPC
Market Research Brief Research Environmental/Aerosol Optical Particle Counter Cambridge, United Kingdom Marketing research brief Table of Contents . Background 3 2. Purpose and Project Rationale 3 3. Objectives 3 4. Methodology 4 5. Time line 4 6. Deliverables 4 7. Cost Estimate 5 8. Contacts 5 9. References 5 . Background TSI Incorporated was established more than 50 years ago in Minneapolis/St.Paul, MN and has become a world-class leader in research & analytical, test & measurement technology for aerosol science, air flow, indoor air quality, fluid dynamics and biohazard detection, with more than 50% market share in some of these key areas. Many businesses with particle research instruments are booming in such areas as filter testing, bio- and virus protections, new drug development, biofuels, engine emission control and others. As such TSI instruments provide timely help with measuring materials at sub-micron and nanoscales. With TSI's headquarters based in the U.S. and field offices throughout Europe and Asia, TSI has established a worldwide presence in the markets. For more information, please refer to TSI's website at www.tsi.com. 2. Project Rationale The market for Optical Particle Counters (OPCs) is much diversified as most commercially available instruments are targeted at clean room and micro-contamination monitoring. New TSI research OPC is
Market research sports busineses
Task 2 Market research & investigations - written report Current marketing activities in Turnford school community * Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. These things are Designing the product so it will be desirable to customers by using tools such as marketing research and pricing.(For example a method of turnford using this type of research would be looking at the prices Goffs school hires their Astroturf out and use a type of promotional offer that will beat their competitor and thus keeping your customer whilst attracting new ones) * Promoting the product so people will know about it by using tools such as public relations, advertising, and marketing communications( A new type of market research that turnford community sport has done to promote their facilities is that their giving away leaflets that they have printed for the public to obtain new customers this is a current marketing activity which is popular in terms of advertising and promoting the school) * Setting a price and letting potential customers know about your product and making it available to them. ( A good marketing activity that turnford school could use is within the market show local business prices as well as its own and the material of the product just to show the
Market Research - Carphone Warehouse
Market Research. State one I am going to consider the Strengths and weaknesses of The Carphone Warehouse in order to highlight the affect of marketing, enterprise and teamwork on the aims and objectives. Stage Two To make an informed decision on the value of the information, I must first consider the advantages and disadvantages of carrying out market research. Advantages: There are many advantages of carrying out market research. Firstly it reduces the risk for the business. Although market research cannot be 100% reliable, it does reduce the risk, for example, of a new product line being unsuccessful. The Carphone Warehouse would first carry out market research in the geographical area where they are planning to place their new product, keeping in mind the pricing strategies, i.e. what a customer is willing to pay, and following their market research with a suitable promotion scheme which will aid them in their attempt to meet aims and objectives. Market Research also gives the business a link with the outside world and allows them to consider external stakeholders in greater detail. Without the use of market research businesses would have little or no way of finding out customer views, which means the business cannot maximise their potential in their particular market. This will also allow them to keep up with, or keep ahead of competition This demonstrates why a
Types of Market Research.
Priya Thakrar 11B Controlled Assessment A Investigation 1 Market research is when a business analyses their potential market, by observing what customers are buying. This is important for Tom, as he can see if there is a demand for a business offering catering, and entertainment, and therefore see if his business will be successful. There are two types of research Tom could use. Firstly product orientated research is when a business idea already exists, and research is used to find out who to sell it to. Secondly market orientated research is when research is done beforehand and then the business idea is developed. Therefore the business can produce what consumers want. Most of Tom’s questionnaire is market orientated research. For example question four of his questionnaire, where Tom asks what type of entertainment consumers want. He does not assume that the public would want for instance music for entertainment, he gives consumers a choice. However question one of his questionnaire could be product orientated research, because he is only giving consumers one option to choose from. He doesn’t give customers the option of having an adult birthday party service or a special occasions service. He assumes consumers want a children’s birthday party service. There are two main types of market research Tom could use. Primary research is when the data or information is
Section 2 - Market Research
Table of Contents Market Research - What is market research? Why is it important? 3 My Market Research Questionnaire - Why use questionnaires? & My questionnaire 4 My Questionnaire Results 6 My Questionnaire Summary 16 Market Research What is Market Research? Market research is where an entrepreneur or a company director collects and analyses data which may be useful to the business in the near future. The data gathered is information mostly about the market; the product's that are to be offered for sale in the market; the current trends and potential customers; the competition between companies which could take potential customers; and finding out about the area you're in and weather there is a high footfall rate. Market research is a good way of finding out what kind of things your customers want and need. Market research could be done in different ways like surveys, questionnaires, interviews, ect. Why is market research important to my business? Market research is important to my business because it gives us an idea of what medication, vitamins and drugs the public needs, the health accessories they are interested in; what is available and what needs improving. It is also important because we can use market research to find out trends for medicines and drugs and find out about competition's latest trends and weather there prices are cheaper than ours which
Types of Market Research
market research Market research is when you find out how many people would want to buy the product offered for sale. If there is not a very big market for the product, then a lot of money could be wasted on producing a product which not many people will buy. It could even cause a business to go bankrupt. Therefore, it is very important that market research is carried out very accurately. Usually, market research tries to answer the following questions: . What feature of the product do they like/dislike? 2. Are people willing to buy the product? 3. What price are people prepared to pay? 4. Location of the selling point of the product? 5. Type of customer who buys the product? 6. Type of promotion that will be effective? 7. What the competition is like? Businesses also need to know about the consumer wants to be more competitive. There are two main types of information that can be gathered from market research: Quantitative information: Information about the quantity of something e.g. 'What percentage of teenagers eats a certain type of chocolate?' Qualitative information: Information where an opinion or judgment is necessary, e.g. 'What do customers think about a particular product?' or 'Why do more men than women buy a certain company's products?' Both types of information can be gathered as a result of: . Primary research, or field research 2. Secondary
Market Research: Flavoured Bread
Market Research: Flavoured Breads Why Carry Out Market Research? Market research is vital to literally the whole food industry. This is because it clearly informs companies which foods are popular, which foods are not selling well, sudden increases and decreases in demand, and many more facts and statistics that provide pertinent information as to which products, and how many, food companies should purchase. Also, it shows where there is a gap in the market and highlights products from other food companies that are selling well, and whether they can be copied or not. Ultimately, carrying out market research is an indisputable way for food manufacturers to save and earn more money by selling products that appeal to the majority of consumers. My aim is to produce an analysis of flavoured bread products currently on the market, in which I will have included: what is popular, current types with a high demand and having done the previous, give my own ideas for a flavoured bread product. I predict that currently savoury flavoured breads; such as garlic bread and olive ciabatta; will be the most popular type of bread. I believe this because these types of bread do not have many particular strong tastes, therefore it could appeal to a vast range of consumers. Flavoured Breads Throughout my research ciabatta and focaccia appear many times. Both are believed to have originated
Sports Market Research
Business Studies Course Work Marketing Strategies John Byun 11E Candidate Number 03242 Content Action Plan p.3 Introduction p.4 Methodology p.6 Analysis p.7 Conclusion p.12 Recommendation p.13 Evaluation p.14 Appendices p.15 Action Plan To carry out this project, I need to: -Choose a business ownership and select what I am intending to do. -Identify my target market. -Plan a market research and find the needs and wants of my customers. -Plan a questionnaire to find what my customer wants. -Make the right promotion that will attract my customers. -Analysis my result and recommend what will be suitable business strategy for my business. Information I will need to carry out this projects are: -Objective of my business. -Appropriate promotion that will be suit for my business. -Appropriate business strategy that will suit for my business. I will be able to find my information at: -Asking someone, who is doing same shop that I am planning. (Questionnaires) -Internet. -Textbook. If I am not able to find the information, I will: -Estimate the cost of different promotion. INTRODUCTION Marketing is not just selling a product, it is lot more complicated then that. It is researching the market and finding what customers want, developing products that will satisfy the customers, getting the right price to attract customers, and selling your
