Marketing mix - Poppets.
Contents . Introduction 2. Questionnaire 3. How I did Questionnaire 4. Shop survey 5. Methodology 6. Application of marketing mix 7. Product 8. Price 9. Place 0. Promotion 1. Packaging 2. Analysis of Poppets national questionnaire 3. Questionnaire Results 4. Recommendations Poppets Questionnaire Are you male or female? Male Female How old are you? 0-12 13-16 17-25 10- 26-40 40+ Do you eat sweets? Yes No How often do you eat Poppets? Daily Weekly Monthly Less then once a month What flavours do you eat? Mint Toffee Hazelnut other How often do you buy them? Daily Weekly Monthly Other Where do you buy your sweets? Asda Tesco Co-op Post office Newsagents School Leisure Centre Other How much are you willing to spend? 0-10p 10-20p 20-30p 30-40p 40-50p 50-60p 60-70p 70p+ How often do you see Poppets Adverts? Daily Weekly Monthly Never seen one Poppets Questionnaire (page2) Rate Poppets out of 10 1 b 2 3 4 5 6 7 8 9 1 10 Where do you live? Stowmarket Needham Market Haughley S Stowupland Ipswich Where do you notice adverts most? TV Cinema Newsagents Bill
The Marketing Mix.
MARKETING MIX The Marketing Mix The marketing mix is the balance of marketing techniques required for selling the product. It's components are often known as the four Ps: * Price - the price of the product - particularly the price compared to your competitors - is a vital part of marketing. There are several possible pricing techniques, which I will explain about further on. * Product - targeting the market and making the product appropriate to the market segment you are trying to sell into * Promotion - this may take the form of point of sale promotion, advertising, sponsorship or other promotions. * Place - this part of the marketing mix is all about how the product is distributed. Current trends are towards shortening the chain of distribution. In the past many firms have been what could have been described as product-oriented. They produced a product and spent their energies marketing this product. There was little flexibility for individual customers or segments of the market. Firms now tend to be market-oriented. This means that they are flexible and adaptable to the demands of the market. They aim to change the product as necessary to satisfy their customers. I think with my coca-cola hooded sweatshirt I am going to be a bit product-oriented and a bit market-oriented, to try to get the best out of it. The marketing mix is central to marketing. It describes
Marketing Mix
Marketing Mix Below is a detailed description of the four P's; these in the right combination can lead to a product being successful. Product- it is essential for the product to appeal to as many people as possible in order for it to be successful unless the company attempts to establish a niche market (this is a specific segment of a large market which will often only appeal to a select range of people and it is often priced fairly high e.g. organic foods) the product must meet the demands of customers in order to appeal to them. The company will have to decide on what the function the product will do and the design the product will have. Market orientated research will also have to be carried out (primary & secondary) in order to have knowledge of what will appeal to the customers. My initial idea for the product is to produce a chocolate/fruit flavour energy bar; my product will establish a niche market. Product range which is when a different design of a basic product attracts different market segments, should be kept in mind as in the snack market this has proved to be successful in cases such as Cadbury's buttons. Price- the price of a product is an important selling point, as the customer will want to be able to buy a product of high quality at a low price. In order to compete with similar products the price of the product will have to be reasonable and the product
marketing mix
The Marketing Mix A Market is the coming together of buyers and sellers exchanging their goods for money. For innocent the buyers would be the customers and the sellers would be the workers at the shops or supermarkets. In innocents case the goods would be mainly refreshments like smoothies, but also others such as veg pots, thickies etc. Marketing is where companies try to maximise their sales and profits by satisfying the consumers' needs and wants and turning them into profit. The marketing mix is also known as the 4 P's. These are: Product Price Place Promotion. Product Market segmentation Market segmentation can be split up in many ways, for example Age and Sex, Geographical area and Occupation and Income. Here is an example of this; Classification Who is included A Higher Management, administrative and professional B Middle management, administrative or professional C1 Supervisory or clerical, junior management C2 /skilled manual workers D Semi-skilled and Unskilled manual workers E State pensioners, students, casual workers, Unemployment For supermarkets the market segmentation is the way in which the market is split up into smaller markets where the customers have the same needs. This can be many different segments, for example the basics such as bottle sizes, food (veg pots), but also others like business makers, sellers etc. Price To set a
Marketing mix
Task 1(c) Marketing Mix- Price Price Pricing is an important planned issue because it is related to product positioning. Also, pricing affects other marketing mix elements such as promotion, product features, and channel decisions. The importance of price in the marketing mix differs. In low cost, old markets price can be very important, for instance, in the sale of white mix and gloss paint. However, in modern markets, such as clothing, it could be one of the least appropriate issues. Certain products are designed to equal a particular section. For consumers with limited budgets, price is a major- purchasing condition, whereas for those to whom money is no object price is less important. The opening pricing task is to form a general price target for an organisation which is in line with the marketing aims, and then decide objectives for each of the product lines. Penetration pricing Penetration pricing is the pricing method of setting a fairly low initial entry price, a price that is often lower than the general market price. The expectation is that the first low price will secure market acceptance by breaking down existing brand loyalties. Penetration pricing is most commonly linked with a marketing aim of increasing market share or sales volume, rather than short term profit maximization. The advantages of penetration pricing are that it creates cost control and
marketing mix
Marketing mix & 4P's The 4 P's are product, price, place and promotion, which are: Product, price, place, promotion Product- These are some of the things that make a product. Market or product driven: Market driven firms will use a market research to find out what people want and then make the product. These products are usually useful. Product driven products are new products that re made or invented and tried to be sold. This often means they make something no one likes. Detail of the product: The design must be fit for its purpose. The product name must be attractive. Firms usually build up a brand name, this usually makes their product different from others in the same market and can help to build up customer loyalty. Product life cycle: There are five different stages of a product in terms of production, but this can vary for example the life of most lorries may be 10years where are the life of a MP3 player may be only a few months. These are the five stages: . Development is where the product ideas are brought together. This stage involves market research. 2. This is the launch stage, this is the stage were the product is first put on sale. This stage usually backs up with lots of advertising and promotion. 3. This is the growth stage, this is the stage where the sales and profitability gradually increases until the product becomes well established. This
The Marketing Mix
E1. The Marketing Mix A. Promotion There are many methods I can use to promote Classic Cola. I can use above the line promotion methods, where I can use media to get through to potential and actual customers. I can also use below the line promotion, such as personal selling. But I think I will use above the line promotions methods as I think it will be more affective. I will use television adverts as over 90% of homes have television sets in them. Also I will have the choice to choose the timings of when I can advertise Classic Cola, as different advertising spaces during the day target different people. B. Price I will have to chance the price of Classic Cola from the current price, which is 64p for a 2-litre bottle. I have decided to change the price to 55p and lower as time goes. I say this because I will make sure the production of Classic Cola will benefit from Economies of Scale, which then I can pass the benefits over to the consumers via lower prices. C. Place I will also place Classic Cola in national and international stores, in order for more people to actually know and buy the product. I say this because not everyone has seen or heard about Classic Cola, so by placing the product nationally and internationally there is more change of people taking an interest in the product, resulting in an increase of sales for Classic Cola. D. Production Classic
Marketing and the marketing mix.
Marketing and the marketing mix. Marketing is a range of activities that makes sure consumers get what they want in the right amounts, at the right time, and at the right price. It can also let a consumer know what goods or services are available on the market to decide which one they might want to buy. Firms need to market their products because there are so many goods and services on the market they want to try and ensure that consumers will choose their product over other companies. Companies will spend a lot of money on marketing to ensure that the buyers know about their product. There are four main reasons why firms market their goods: . To increase sales. The more goods a company sells the more profit it will make so therefore a company wants to ensure that as many of their products as possible are sold. 2. To increase a market share. This is usually a percentage of the total value of sales of a product in a market. The firm with the biggest market share is known as the market leader. 3. Many companies will run marketing campaigns to give a better image for the company and its products. 4. To keep the public informed on their latest goods or services. The Marketing Mix This is a full range of activities that is used by a business to market its products. This is usually referred to as the '4p's'. . Product 2. Place 3. Price 4. Promotion . Product- this is
Marketing Mix Cadbury's
Marketing mix A business must have a product which customers want to buy and it must be sold in a place which the target audience will use. In addition to this, the price of the product must be acceptable to the customer, if customers are to be attracted to the product, the business must undertake some promotion. This way of looking at marketing is known as the marketing mix, Made up from the 4 P's; Product, Place, Price, and Promotion. It is called a mix because the 4P's have to be mixed correctly for the product to be successful Product Product life cycle All products have a time-span over which customers will want them, This is called the product life cycle. As you can see there are 5 main stages to a product life cycle: Development Introduction Growth Maturity Decline Introduction The introduction is where the product is launched or first put on sale. Before this a business may conduct market research and invest money developing the product. When the product is launched a business may advertise it in a number of ways to help it get off to a successful start. Growth This is the second stage, where the sales show the most rapid growth. Advertising and other promotion support change slightly as the product will generally known to consumers. The product is still new and will be in great demand Maturity This is the next stage in which sales are
The Marketing Mix.
The Marketing Mix By M.S.D The shop that I am going to be investigating is "Tesco" established in Slough. This is an established opened 60 years ago. My plan for the company's marketing campaign must include; · All the options that the company should consider, · Why I have chosen to make the decisions I do. I will have to research the company and what forms of marketing they have intended to be set up. Also I will need to know what funds is set-aside for marketing. All of this will found out through primary data collection that will be in the form of a letter to the business Marketing strategies for "Urban Surf Co" Sources of knowledge To help generate a fully comprehensive marketing strategy for your company I will use four source of information to investigate the way you wish to be perceived and the way other firms have achieved this . Paper. I have written a letter to your store with an attacked questionnaire this is in an attempt to understand the market you have set up in and the marketing strategies that you would to put in place. 2. People. This can be covered by the questionnaire or can also be completed by speaking the shop staff or a telephone call to them. 3. Technology. For this I will look over the Internet to find a site about setting up marketing strategy for new company and I will also look at existing one from other companies. 4.
