S- Specific objectives should specify what they want to achieve this should link to the aim.
M- Measurement you should be able to measure whether you are meeting the objectives or note e.g. £10,000 in sales in the next half year of trading.
A-achievable is the objects you set achievable and attainable.
R- Realistic can you realistically achieve the objectives with the resources you have.
T- Time based time limit of when the objective should be achieved, e.g. by the end of year.
The long-standing aims for Carphone warehouse:
- To Grow as a business
- Expand their business and their website
- To make profit
Advertising: Stick posters in shop, streets and famous places, Companies, Magazines
Special offers like 75% off or Christmas offers
Advertising their stock in TV and in news, like special offers in Carphone warehouse.
Special Website offers buying on website get the phone you want cheaper. This will develop their website.
The purpose of carephone warehouse setting these aims and objectives is so that they are aware of what they need to improve as a business and so that they can keep track of how much money, they are brining in and to make sure they are meeting their targets. So that they can see if they are making a profit and to see if they are achieving their aims.
The consequences of Carphone warehouse not accomplishing these aims and objectives are that the business would be at standstill. They might not make profit and might lose existing customers to other business and they will not grow as a business, there going to have to close some stores if the situation gets worse. If this was the case ,they may also have to make some staff redundant.
Meningitis
The Long term aims for Meningitis:
The long-term aim for meningitis is to prevent existing, raise awareness and to raise money to cure people with meningitis.
If they want to accomplish their long-standing aims, they have to put posters around streets and charity boxes in shops and hand out leaflets and go around people’s houses and ask for help. Advertising their charity name on TV and newspapers show, them how these people are suffering and what they are suffering from. They can go to schools and teach students about meningitis, give them leaflet if they would like to participate and give in some help to the charity in addition they can charge people money and use this money for advance Research to prevent people suffering from death etc.
The purpose of meningitis is to raise awareness and to help cure people with meningitis and help the illness people that cannot afford to pay for their surgery.
The penalties for meningitis is not achieving their aims are that they will still exist and they will not raise awareness, they will not have money to provide those with the illnesses.
Conclusion
In conclusion is that all types of businesses should have aims and objectives this is a better way of making a business more successful and to have the smart objectives so they can make profit and be successful all around the world. If a business does not have aims this business will not go any further and make a difference because they do not know what they are doing and this can be a big consequence to the business.
