Aims and objectives for Carphone Warehouse and Meningitis research.

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Business studies

      Carphone Warehouse

What is an aim?                                                                                        

An aim is what a business wants to achieve. It is a long term vision or a general goal of a business. Businesses generally have 1 aim but some businesses might have 2 or 3 but it will be very hard for them to achieve because they might not have enough money or facilities to gain for example, profit.

What is an objective?                                                                                            

Objectives are smaller goals, which help achieve the business aim(s). They give businesses a clearly defined target and helps a business measure the progress towards it aim(s). Plans can made to achieve these targets.

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S- Specific objectives should specify what they want to achieve this should link        to the aim.

M- Measurement you should be able to measure whether you are meeting the objectives or note    e.g. £10,000 in sales in the next half year of trading.

A-achievable is the objects you set achievable and attainable.

R- Realistic can you realistically achieve the objectives with the resources you have.

T- Time based time limit of when the objective should be achieved, e.g. by the end of year.

The long-standing aims for Carphone warehouse:

  • To ...

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