Marketing - AJs Breaky2Brunch
AJ's Breaky2Brunch Heritage Home "Our aim is on personal, attentive service" (I had a picture here of a nice heritage home it just wouldn't work on this document I printed the title pg on its own) Executive Summary AJ's Breaky2Brunch Heritage Home is located in the growing suburb of Shell Cove, which gives our customers the perfect view of the ocean and is ideal for watching the sunrise while enjoying a lovely breakfast. We open from 4am every morning and close at 11:30am. This is to ensure our customers have sufficient time on weekdays to enjoy their breakfast before work and on the weekends enjoy a leisurely brunch before their day begins. AJ's Breaky2Brunch Heritage Home caters for the Upper class, men and women in the Illawarra. We have a full range of coffee's to suit all tastes, these include; Short Black, Long Black, Latte, Double Espresso, Cappuccino, Macchiato, Flat white and Mocha. Our breakfast and brunch menu's are specially formulated to cater for our target market and include some favourites like bagels, croissants and fresh fruit just to name a few. Every morning we will get numerous daily papers delivered so our customers can enjoy the pleasures they normally would at home all in the one venue. We also keep a number of both women's and men's magazines regularly, to ensure customer satisfaction is achieved. AJ's Breaky2Brunch Heritage Home is
AVON Products, Inc.
: AVON Products, Inc. Avon is one of the world's largest direct selling organization with beauty as the primary foundation. Through the use of direct selling it requires the word of mouth advertising and flexibility. The establishment of direct selling for Avon makes more Sales Representative attracted, easier for consumers particularly women to buy Avon products and marketing a more vibrant beauty image through increased promotional spending. Having Sales Representatives for Avon makes an opportunity for them to earn income, inspire to pursue their goals and to show them how to build their business. Avon has a wide array of products offered in the market. They do not only sell cosmetics but also jewelries, intimate apparel, skin care products, perfumes, women's apparel and a whole lot more. That is why Avon has to intensify its direct selling method by means of dissemination of information such strategy that Avon used was having brochures, catalogs, sample and conducting make-up demonstrations to different schools, offices and hotels. Having all mention the marketing strategies of Avon, it must take into consideration that Avon was able to sustain and carry on its vision and mission in understanding and satisfying the needs of women globally. Given the question that: Should Avon continues to pursue its direct selling? My answer would simply be yes; Avon should still
ICT in an organisation
Unit 2A ICT in an organisation In this assignment I am going to explain how an organisation uses ICT in their business life. I will explain the benefits and limitations of an organisation using ICT. The company that I am going to review is called Chessington World of Adventures. Chessington is a worldwide famous theme park that is in greater London in the Royal Borough of Kingston upon Thames. It is famous for its zoo, which was gradually turned into Chessington World Of Adventures. In 1931 a man named Reginald Goddard opened Chessington for the first time as a zoo. By the time it was 1945 he decided to add more features to it and decided to include a fun fair, circus and miniature railway to his creation. During the 1950's Pearsons owned Chessington zoo. By the early 1970's the turnout figures had reached 800 000 and the outcome of this was that The Tussauds group wanted to buy the zoo from Pearsons. Unfortunately Pearsons had much more money than the Tussauds group. So this resulted to Pearsons buying The Tussauds group and adding the zoo to it as well. In 1987 Pearsons decided that Chessington needed new attractions and 6 years later in 1987 Chessington world of adventures was open at M25. New rides were introduced. Dragon falls, old cracks, 5th dimension, safari skyway and runaway train. Between 1988 and 2004 many more rides were introduced. Chessington is
Marketing MA Management and International Business
Marketing MA Management and International Business Topic: Retail Loyalty Sona Petrosyan Student number: 33368121 Date: 13/12/04 Introduction CRM is a term for methodologists, technologies and e-commerce capabilities -used by companies to manage customer relationships. (Foss, 2001:1) It is also called customer management, customer care and sometimes customer centricity or customer-centric management. (Brown, 2000:1) All the names and definitions of CRM have customer, as its core-it is the management of customer relationships, which attempts to revolutionize marketing and reshape entire business models. To survive and grow the business must make a profit. To make a profit it has to find people who are willing to pay more for its products/services than they cost. Therefore profit comes from customers. C.Daffy, (2001:13) The idea of CRM is not new-it was the way the local shopkeeper treated his customer-he knew him, knew what was happening in his life, what he was buying, (one to one marketing?) etc. What is new though is that nowadays the retailers try to establish dialog with tens of thousands or even millions of customers in an attempt to understand them better, their individual needs and maximise the lifetime value of this relationship. In this respect it is not 'revolution' of marketing, but rather 'evolution'. The old model
Analysis Ryanair's external Marketing environment and strategy
Analysis Ryanair's external Marketing environment and strategy INTRODUTION The aim of this report is to carry out a investigation of Ryanair's external environment and a strategic analysis of Ryanair, to identify opportunities and threats it might face, and its strategic capability, to isolate key strengths and any weaknesses that need dealing with. Finally, a SWOT analysis will be carried out to assess the extent to which Ryanair's strategies are suitable to what is happening in its task environment. Ryanair is Europe's largest low-fares, no-frills short-haul carrier. The organisation was founded in 1985 as a conventional airline but re-launched itself in 1990/1991 as a low-cost carrier, replicating American Southwest Airlines' business model. Since then Ryanair has grown substantially and successfully. The company currently has 146 routes to 84 destinations in 16 countries, and carries more than 15 million customers annually. Ryanair aims to be Europe's largest airline in 8 years (www.ryanair.com). 2 ANALYSIS OF THE EXTERNAL ENVIRONMENT This is a crucial part of a strategic analysis because organisations do not exist in a vacuum, they are part of a complex world and many factors can influence operations, beneficially and unfavourably. However, these can be difficult to comprehend due to their complexity, diversity and fast changing nature. Necessarily a number of
Planning and Business Executive Team Business Game Report
Planning and Business Executive Team Business Game Report "Executive Team" is a business game in which we have been involved over six weeks; the business game consisted of 4 teams who formed 4 companies to compete in 5 separate trading areas. The game is an interactive game in which the decisions of 1 company have an impact on the other teams positioning as well as their own. Each team has a home trading area, these are areas 1 to 4 and there is a common area, area 5. All of the companies are free to trade in all of the areas. The advantage of trade in the home area is that transport prices are lower. We participated in the game for 6 weeks and had 7 periods in which we made decisions. The team in which I played was company 4 at the start of the game our objectives were as follows: * To get out of loss and into profit * To try and bring down the cost per unit and create a more efficient production line, which in turn would boost profits * To aim to have optimum stock sales therefore creating efficiency and reducing storage costs. In this report I am going to asses the decisions made and the implications of those decisions in the areas of pricing policy, marketing and product policy, production policy and transport and distribution policy, I am going to assess the decisions and their impact period by period. We had a simple approach to pricing policy we decided that we
With reference to your local area, would a new healthy fast food restaurant represent a sound business proposition?
INTRODUCTION This chapter starts by providing a background to the topic of the project. The purpose will then be formulated, and finally demarcations will be stated. I will be completing a piece of coursework based on the title: 'With reference to your local area, would a new healthy fast food restaurant represent a sound business proposition?' My healthy fast food restaurant will be called 'Eat Healthy'. Ethical Considerations I am likely to encounter ethical issues during my research, such as there may be some interviewees who may not be answering the questions truthfully. This will provide me with some false information and therefore in order to make the person feel more at ease and relaxed I will carry out the interviews in a known environment. The interviewees might not want other people to view their information and they may also want to remain anonymous. To some people, the discussion of healthy eating may be vulnerable. This may be because of their views, age, culture and gender. I will have to carefully create the interviews so that I do not offend anyone. Ultimately, as I will be using secondary data, like textbooks and the internet, I will need to make sure that all the information being collected is up-to-date and reliable. Limitations Since the time frame for me to finish this project is limited I am forced to make some limitations. I will limit the
Travelcorps Business Plan
TRAVELCORPS UK Hotel Services Contents Front Page 1 Contents 2 Mission Statement 3 SMART objectives 3 SWOT analysis 4 Marketing Audit 5 Ansoff's Matrix 6 Diversification 7 Control and Measurement Systems 8 Bibliography 9 . Mission Statement: A strategic marketing plan begins with a mission statement (purpose statement). This is largely philosophical and is the way the company wishes to do business. Mission statement for Travelcorps, " We are a hotel service sector to offer value and facilities to out customers for their stay. Our mission is to create superior value for our stockholders, customers and employees." SMART Objectives: o Increase occupancy of, Business people in 5% Business people from companies in 50% General Public in 70% Weekday Occupancy in 5% Weekend Occupancy in 60% o Increase Market share by 40% o To innovate and bring up new ideas for future development of the company o Diverse into new market segments, i.e. general public o Develop new facilities and products, i.e. leisure facilities o Extent to new national market regions by spring 2001. o Increase Promotion by 400 %. 2. SWOT Analysis: A SWOT is a summary of the audit under the heading, internal strength and weakness as they relate to the external opportunities and
Is There Scope For A New Business In My Local Area?
Is There Scope For A New Business In My Local Area? Section 1- Aim. I believe there is one aspect of retail that is missing in my local area; therefore I have chosen to start up a shoe shop. This shoe shop will cater for all needs and all types of shoes: glamorous, work, general etc. I will be undertaking my investigation by asking people to answer simple questionnaires in order for me to see if a shoe shop is really wanted and needed in my local area (Wallington.) and if so who the likely customers will be. I will then be looking at data and statistics to help me with my secondary information. I will be asking mainly middle-aged people, as they seem to over rule the age groups in Wallington. I will be then considering the marketing mix - Price, Product, Place and Promotion, to help me come to a conclusion as to whether there is scope for the shoe shop. .2- Objectives. Section 2- Methodology and Questionnaire. For the methodology I will note how I carried out the investigation, and the questionnaire will include approximately 10 questions, which will make the basis of my primary research. Section 3- Data Presentation and Data Analysis Here, I will explain briefly how my data was collected and what I hope to achieve from each question. My data from my questionnaire will then be presented in graphs excluding personal information. For data analysis I will try and explain
The Impact Of Product Location
The Impact Of Product Location Before we start I think it is important that I clarify what we mean by Marketing as a concept. Basically it is about selling products that customers want to buy, this is achieved by putting the customer first. Continuing customer research identifies needs and trends in customers buying behaviour which we can cater for to attract further customers. By satisfying the needs of our customers they will become regular customers and will potentially recommend us to their friends and families. The way that we meet our customers needs is by getting the right balance of the "marketing mix" by selling the right product at the right price in the right place whilst being presented correctly. As we advance into the twenty first century there is a stronger focus on marketing than selling within our supermarkets. The supermarket retail sector in this country has reached maturity and as a result we cannot simply open new supermarkets to compete with our rivals. Instead to compete we must build a loyalty base of existing customers whilst attempting to attract customers from our competitors. There has been a noticeable shift from mass marketing to segment marketing. Our customers are individuals with individual needs. You cannot simply sell the same product to everyone because people are different they require different products or at least different
